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Strategic Aim 3 Global Shelter Cluster Meeting Geneva, 9 October - PowerPoint PPT Presentation

Strategic Aim 3 Global Shelter Cluster Meeting Geneva, 9 October 2014 Global Shelter Cluster #GSC2013 ShelterCluster.org Coordinating Humanitarian Shelter Strategic Aim 3 Increased recognition of the shelter and settlements sector as an


  1. Strategic Aim 3 Global Shelter Cluster Meeting Geneva, 9 October 2014 Global Shelter Cluster #GSC2013 ShelterCluster.org Coordinating Humanitarian Shelter

  2. Strategic Aim 3 Increased recognition of the shelter and settlements sector as an essential component of the humanitarian response, through enhanced advocacy and communication . Global Shelter Cluster 2 ShelterCluster.org Coordinating Humanitarian Shelter

  3. Branding  beyond just a logo or graphic element  How we are perceived by external audiences  A good brand is a well thought and strategic plan Global Shelter Cluster 3 ShelterCluster.org Coordinating Humanitarian Shelter

  4. Sheltercluster.org The primary information portal for humanitarian shelter response Global Shelter Cluster 4 ShelterCluster.org Coordinating Humanitarian Shelter

  5. Twitter @ShelterCluster Global Shelter Cluster 5 ShelterCluster.org Coordinating Humanitarian Shelter

  6. Global Shelter Cluster 6 ShelterCluster.org Coordinating Humanitarian Shelter

  7. Mentions Global Shelter Cluster 7 ShelterCluster.org Coordinating Humanitarian Shelter

  8. Potential Reach 11,641,630 followers People following @ sheltercluster’s followers Global Shelter Cluster 8 ShelterCluster.org Coordinating Humanitarian Shelter

  9. The # symbol called a hashtag is used to mark keywords or topics in a Tweet #sheltertalks14 Global Shelter Cluster 9 ShelterCluster.org Coordinating Humanitarian Shelter

  10. Global Shelter Cluster 10 ShelterCluster.org Coordinating Humanitarian Shelter

  11. Retweets ? Global Shelter Cluster 11 ShelterCluster.org Coordinating Humanitarian Shelter

  12. Global Shelter Cluster 12 ShelterCluster.org Coordinating Humanitarian Shelter

  13. The Inter Agency Standing Committee (IASC) mentions advocacy as a core function of country-level Clusters. But does not define it! Global Shelter Cluster 13 ShelterCluster.org Coordinating Humanitarian Shelter

  14. Advocacy Initiatives in 2014  Global level: Communications and advocacy strategy  Country level: – In-country support (surge capacity) – Advocacy and Communications Toolkit (draft) Global Shelter Cluster 14 ShelterCluster.org Coordinating Humanitarian Shelter

  15. www.sheltercluster.org Twitter: @sheltercluster #sheltertalks14 saran.koly@sheltercluster.org Global Shelter Cluster 15 ShelterCluster.org Coordinating Humanitarian Shelter

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