Strategic Aim 3 Global Shelter Cluster Meeting Geneva, 9 October - - PowerPoint PPT Presentation

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Strategic Aim 3 Global Shelter Cluster Meeting Geneva, 9 October - - PowerPoint PPT Presentation

Nov 11, 2023 402 likes •572 views

Strategic Aim 3 Global Shelter Cluster Meeting Geneva, 9 October 2014 Global Shelter Cluster #GSC2013 ShelterCluster.org Coordinating Humanitarian Shelter Strategic Aim 3 Increased recognition of the shelter and settlements sector as an

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Global Shelter Cluster

ShelterCluster.org Coordinating Humanitarian Shelter

Strategic Aim 3

Global Shelter Cluster Meeting Geneva, 9 October 2014

#GSC2013

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Global Shelter Cluster

ShelterCluster.org Coordinating Humanitarian Shelter

Strategic Aim 3

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Increased recognition of the shelter and settlements sector as an essential component

  • f the humanitarian response, through

enhanced advocacy and communication.

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Global Shelter Cluster

ShelterCluster.org Coordinating Humanitarian Shelter

Branding

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  • beyond just a logo or graphic element
  • How we are perceived by external audiences
  • A good brand is a well thought and strategic

plan

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Global Shelter Cluster

ShelterCluster.org Coordinating Humanitarian Shelter

Sheltercluster.org

The primary information portal for humanitarian shelter response

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Global Shelter Cluster

ShelterCluster.org Coordinating Humanitarian Shelter

Twitter

@ShelterCluster

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Global Shelter Cluster

ShelterCluster.org Coordinating Humanitarian Shelter

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Global Shelter Cluster

ShelterCluster.org Coordinating Humanitarian Shelter

Mentions

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Global Shelter Cluster

ShelterCluster.org Coordinating Humanitarian Shelter

Potential Reach

11,641,630 followers

People following @sheltercluster’s followers

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Global Shelter Cluster

ShelterCluster.org Coordinating Humanitarian Shelter

The # symbol called a hashtag is used to mark keywords or topics in a Tweet #sheltertalks14

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Global Shelter Cluster

ShelterCluster.org Coordinating Humanitarian Shelter

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Global Shelter Cluster

ShelterCluster.org Coordinating Humanitarian Shelter

Retweets ?

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Global Shelter Cluster

ShelterCluster.org Coordinating Humanitarian Shelter

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Global Shelter Cluster

ShelterCluster.org Coordinating Humanitarian Shelter

The Inter Agency Standing Committee (IASC) mentions advocacy as a core function of country-level Clusters. But does not define it!

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Global Shelter Cluster

ShelterCluster.org Coordinating Humanitarian Shelter

  • Global level: Communications and advocacy

strategy

  • Country level:

– In-country support (surge capacity) – Advocacy and Communications Toolkit (draft)

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Advocacy Initiatives in 2014

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Global Shelter Cluster

ShelterCluster.org Coordinating Humanitarian Shelter

www.sheltercluster.org Twitter: @sheltercluster #sheltertalks14 saran.koly@sheltercluster.org

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