Business Model Canvas Business Model : Definition A business model - - PowerPoint PPT Presentation

Business Model Canvas

Business Model : Definition A business model describes how an idea will create value.

Product & service sales Subscription to a service Ad revenue

How do they make money?

Freemium Commission

How do they make money?

You can visualize your business model using a business model canvas… or use old way J

Building your business model

Business Plan Business Model Canvas

Business plan or Business model canvas

Value proposition Cost structure Revenue streams

• How might you make $ from this?
• What value, other than money, are you

hoping to create? Customer relationships Channels Customer segments Key activities Key resources Key partners

What external partnerships should you invest in?

• Mentors?
• Lawyers?
• Distributors?
• Suppliers?

How much time and money will be required to do this?

How will customers find out about you? How will you get products to them? Who are your paying customers? Do you have any non-paying customers? How large is this group? Do you have multiple customer segments? What types of interactions will your customers expect to have with you? What will it cost for: Manufacturing? Intellectual property? Human resources? What will your business spend the most time doing?

Product development?

Sales? Other?

Use the business model canvas for the idea development... …this is an excellent template to approach your project in any stage !

Transform the business model canvas

YOUR IDEA

Project idea Lesson idea Thesis statement Hypothesis

The cost of your idea The value of your idea

• Social value
• Academic value
• Monetary value

Audience relationships Channels Audience segments

What are some different ways of presenting your idea? Who is your idea for? What are the needs

• f this group?

Why would they find your idea valuable? What kind of relationship are you trying to build with your audience?

Key activities Key resources Key partners

Who can you ask to invest their time and energy to help you?

• Teachers?
• Peers?
• Parents?
• Subject experts?

What materials should you invest in? What specific tasks must you do to get your idea off the ground?

• Time investment
• Which collaborators would be valuable to

invest in?

• Material investment

Let’s assemble canvas !

Client Segments

• Whom you are selling to ?
• B2B, B2C or both
• Where are they located ?
• Europe, Asia, Global
• What are your customer

profiles ?

• Long thinking, Only group

decision –making

• DO YOUR KYC !!!

Customer Relationships

Channels

Revenue Streams

Value Proposition

Key Activities

Are you spending most of the time on product development ? Are the sales most important for you ? Is R&D the ultimate way to your business success ? Or some mix of above ? You have to decided based on your business uniqueness

Key Resources

• Resources needed to support

Key Activities

• Key Employees
• Proprietary technology
• Superior business know-how
• Expertise of client segment
• Excellence in business process

management Key Activities are dependent on Key Resources

Key Partners

• 2 better than one !

To strengthen Key Activities you cooperate with other players

• Universities
• Service providers
• Strategic suppliers

Key Partners are the external Key Resources for your Key Activities

Cost Structure

• Cost structure

supports the Key Activities which are dedicated to Value Proposition in order to make Revenues

• Are the costs aligned with this value

chain ?

• Are they more variable or fixed ?
• Do they scale slower than revenue ?

Be Benefits of Bu Business Model Ca Canvas

• One pager
• Well structured for discussions
• Fast to draw
• Everything strategic is covered
• Great for new ideas, business verticals screening
• Easily understandable and transparent to the whole team

PLEASE USE IT !

To understand BMC use your imagination !

TH THANK YOU !