We breathe LIFE into brands. WHO AM I? WHO IS LIFE brand? WHAT IS - - PowerPoint PPT Presentation

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we breathe life into brands who am i who is life brand
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We breathe LIFE into brands. WHO AM I? WHO IS LIFE brand? WHAT IS - - PowerPoint PPT Presentation

Jan 23, 2023 48 likes •729 views

We breathe LIFE into brands. WHO AM I? WHO IS LIFE brand? WHAT IS A BRAND? Coherency Archetype Various stationery and promo items Total Value: R2 635 469.00 AWARD WINNING WORK MARKETING CAMPAIGN MYTHS Award winning campaigns are

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We breathe LIFE into brands.

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WHO AM I?

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WHO IS LIFE brand?

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WHAT IS A BRAND?

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Coherency

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Archetype

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Various stationery and promo items

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Total Value: R2 635 469.00

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AWARD WINNING WORK

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MARKETING CAMPAIGN MYTHS

  • Award winning campaigns are expensive
  • You need the biggest advertising agencies to

implement

  • You need very very clever or technically sound people
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MARKETING CAMPAIGN TRUTHS

  • Coherent brand/message, before… One BIG Idea
  • Collaborate with your donors.
  • It takes hard work and a lot of thinking
  • The campaign must draw people in and ultimately

convert them into brand ambassadors or donors (the journey)

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VARIOUS AWARDS

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SUBMITTING AWARD WINNING MATERIAL

  • Explanation grabs immediate attention
  • Tell a story (must originate from an insight)
  • Keep the audience engaged
  • Explain the campaign well when submitting
  • Don’t use jargon from your field
  • Show the results from the campaign.
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WHY ENTER AWARDS

  • More exposure in media / exponential exposure
  • Sense of achievement for the team (NPO and

Agency)

  • Awareness to the cause so that we can change

mindsets & behaviour and make the world a better place.

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CREATIVE ASSOCIATION

  • Scribble down ideas that may link or work for your
  • rganisation.
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RAPE WISE

Theatre of the mind

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BROTHERS FOR LIFE

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SITUATION MAGAZINE

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SMOKERS BALLOON

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URA MAKE POLITIANS WORK

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IBM

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WWF DIGITAL CHINA BLACK OUT

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One School at a time Project English

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HAVEN NIGHT SHELTER THE STREET STORE

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NSPCA VOTE FOR NSPCA

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COMMODITY EXCHANGE, INVISIBLE THREAT

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You don’t know who has STD’s or HIV

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RESCUE RADIO

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HOPE SOAP

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COLOMBIAN LEAGUE AGAINST CANCER

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LIFE brand clients

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warren@LIFEbrand.co.za