USP vs SPB Strategically Positioned Brand Build A Brand Give Your - PDF document

Build A Valuable Asset that You Can Profit From For Years Or Sell As A Valuable Business Simply by Building Your OWN Brand Build A Brand USP v’s SPB Strategically Positioned Brand Build A Brand  Give Your Product A Killer Brand Name  Designing Your Brand Theme  Packaging Design  Manufacturing  Implement Brand Harmonization for Maximum Impact www.ProvenPrivateLabel.com 1

Choosing a Brand Name  How to Choose a Brand Name  (Use new words/combine words/use languages)  Securing Your .com Domain Name Choosing A Brand Theme How Will Your Brand Be Perceived? Choosing A Brand Theme How Will Your Brand Be Perceived? www.ProvenPrivateLabel.com 2

Choosing A Brand Theme How Will Your Brand Be Perceived? Choosing A Brand Theme How Will Your Brand Be Perceived? Choosing A Brand Theme Who is Your Brand Targeting? (Avator) www.ProvenPrivateLabel.com 3

Choosing A Brand Theme What is Your Brand’s Archetype? Adding Value with Packaging Design  Types Of Packaging  Tags  Outer Packaging  Stickers (self adhesive labels)  Wrappers / Bags  Bottles etc Adding Value with Packaging Design  Finding a Designer  Brand Logo  Choosing Your Colors  Packaging Specifications  Approving the Design  (Remember: Your Design is also part of your Advertizing!) www.ProvenPrivateLabel.com 4

Pre-Press Terminology Tips  Proof / Approval  Print Ready  PMS Colors (Pantone Color Palette)  Substrate  Print Types: Letterpress / Silkscreen / Flexographic / Gravure Lithographic Or Offset / Digital Getting it Manufactured 1. Allow Your Product Supplier to Do It 2. Do it Yourself (for very simple ideas) 3. Get a Packaging Specialist to Do It 4. Approve the Materials (Get samples of Existing Packaging You Like) Brand Harmonization  Keeping it in the ‘family’  Standardize Colors Across Products / Ranges (Or make them work together)  Ranges Aimed at One Group V’s a Brand that Can Encompass Several Ranges  Keep the Same (Or Similar) Message www.ProvenPrivateLabel.com 5

Summarize  Design Your Brand to Encompass Your First Product  Add/Extend Ranges  Leverage Design Professionals  Have Fun! www.ProvenPrivateLabel.com 6