USP vs SPB Strategically Positioned Brand Build A Brand Give Your - - PDF document

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USP vs SPB Strategically Positioned Brand Build A Brand Give Your - - PDF document

Nov 27, 2023 218 likes •293 views

Build A Valuable Asset that You Can Profit From For Years Or Sell As A Valuable Business Simply by Building Your OWN Brand Build A Brand USP vs SPB Strategically Positioned Brand Build A Brand Give Your Product A Killer Brand Name

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Build A Valuable Asset that You Can Profit From For Years Or Sell As A Valuable Business Simply by Building Your OWN Brand

Build A Brand

USP v’s SPB

Strategically Positioned Brand

Build A Brand

  • Give Your Product A Killer Brand Name
  • Designing Your Brand Theme
  • Packaging Design
  • Manufacturing
  • Implement Brand Harmonization for

Maximum Impact

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Choosing a Brand Name

  • How to Choose a Brand Name
  • (Use new words/combine words/use

languages)

  • Securing Your .com Domain Name

Choosing A Brand Theme

How Will Your Brand Be Perceived?

Choosing A Brand Theme

How Will Your Brand Be Perceived?

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Choosing A Brand Theme

How Will Your Brand Be Perceived?

Choosing A Brand Theme

How Will Your Brand Be Perceived?

Choosing A Brand Theme

Who is Your Brand Targeting? (Avator)

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Choosing A Brand Theme

What is Your Brand’s Archetype?

Adding Value with Packaging Design

  • Types Of Packaging

Tags Outer Packaging Stickers (self adhesive labels) Wrappers / Bags Bottles etc

Adding Value with Packaging Design

  • Finding a Designer
  • Brand Logo
  • Choosing Your Colors
  • Packaging Specifications
  • Approving the Design
  • (Remember: Your

Design is also part

  • f your Advertizing!)
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Pre-Press Terminology Tips

  • Proof / Approval
  • Print Ready
  • PMS Colors

(Pantone Color Palette)

  • Substrate
  • Print Types: Letterpress

/ Silkscreen / Flexographic / Gravure Lithographic Or Offset / Digital

Getting it Manufactured

  • 1. Allow Your Product Supplier to Do It
  • 2. Do it Yourself (for very simple ideas)
  • 3. Get a Packaging Specialist to Do It
  • 4. Approve the Materials (Get samples of

Existing Packaging You Like)

Brand Harmonization

  • Keeping it in the ‘family’
  • Standardize Colors Across Products /

Ranges (Or make them work together)

  • Ranges Aimed at One Group V’s a Brand

that Can Encompass Several Ranges

  • Keep the Same (Or Similar) Message
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Summarize

  • Design Your Brand to Encompass Your First

Product

  • Add/Extend Ranges
  • Leverage Design Professionals
  • Have Fun!