THE KELTEK BRAND Brand Style. Brand Voice. Brand Behavior. THE - PowerPoint PPT Presentation

THE KELTEK BRAND Brand Style. Brand Voice. Brand Behavior.

THE KELTEK BRAND What is a brand? A person’s perception of a product, service, experience or organization; the art and science of brand building.

Opportunities to influence brand perception: 02 Voice 01 Style 03 Behavior brand perception Date | January 2017

Creating Brand the KELTEK Style brand style // It’s time to strut our stuff! • Clean & Simple • Durable / Quality • Elements of Drama • Approachable

Creating Brand the KELTEK Voice brand voice // Customer focused & providing value • Customer First • Tell a good story • Provide Value • When in doubt, entertain

Creating Brand the KELTEK Behavior brand behavior // Actions speak louder than words • Create an Experience • Leave them w/ something memorable • Listen first • Understand their needs

THANK NKS FOR LISTENI NING NG! LET LET’S D S DO T THIS! S!