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THE KELTEK BRAND
Brand Style. Brand Voice. Brand Behavior.
THE KELTEK BRAND
What is a brand?
A person’s perception of a product, service, experience or
- rganization; the art and science
- f brand building.
THE KELTEK BRAND Brand Style. Brand Voice. Brand Behavior. THE - - PowerPoint PPT Presentation
THE KELTEK BRAND Brand Style. Brand Voice. Brand Behavior. THE - - PowerPoint PPT Presentation
THE KELTEK BRAND Brand Style. Brand Voice. Brand Behavior. THE KELTEK BRAND What is a brand? A persons perception of a product, service, experience or organization; the art and science of brand building. Opportunities to influence brand
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Date | January 2017
Opportunities to influence brand perception:
02 Voice 01 Style brand perception 03 Behavior
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Creating Brand Style
- Clean & Simple
- Durable / Quality
- Elements of Drama
- Approachable
the KELTEK brand style
// It’s time to strut our stuff!
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Creating Brand Voice
- Customer First
- Tell a good story
- Provide Value
- When in doubt, entertain
the KELTEK brand voice
// Customer focused & providing value
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Creating Brand Behavior
- Create an Experience
- Leave them w/ something memorable
- Listen first
- Understand their needs
the KELTEK brand behavior
// Actions speak louder than words
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