[PPT] - GOAL FOR TODAY APPROVAL ON 1. BRAND PRINCIPLES 2. BRAND STRATEGY PowerPoint Presentation

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GOAL FOR TODAY

APPROVAL ON  

1. BRAND PRINCIPLES
2. BRAND STRATEGY

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GOALS Visit + Live Chamber + City RESEARCH ONLINE SURVEY TWO VISITS TO WAUPACA VISITING COMPETING AREAS TWO PUBLIC MEETING ROUND TABLES ONLINE RESEARCH STRATEGY BRAND PRINCIPLES BRAND STRATEGY DESIGN TEST IMPLEMENT

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NOSTALGIA OPPORTUNITY DOWNTOWN CULTURE / ARTS OUTDOORS HARDWORKING COMMUNITY DOWN TO EARTH 2nd / 3rd MIDDLE MIDDLE MIDDLE #1 #1 #1 #1

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NOSTALGIA OPPORTUNITY DOWNTOWN CULTURE / ARTS OUTDOORS HARDWORKING COMMUNITY DOWN TO EARTH 2nd / 3rd MIDDLE MIDDLE MIDDLE #1 #1 #1 #1

BIGGEST OPPORTUNITY BUT MUST ACHIEVE IN A WAY THAT MAINTAINS OTHERS

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QUAINT TOWN VIBRANT CITY PLACE TO LIVE PLACE TO VISIT Appleton Stevens Point Port Washington Door County Minocqua Cedarburg

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QUAINT TOWN VIBRANT CITY PLACE TO LIVE PLACE TO VISIT Appleton Stevens Point Port Washington Door County Minocqua Cedarburg Waupaca

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QUAINT TOWN VIBRANT CITY PLACE TO LIVE PLACE TO VISIT Appleton Stevens Point Port Washington Door County Minocqua Cedarburg Waupaca

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QUAINT TOWN VIBRANT CITY PLACE TO LIVE PLACE TO VISIT Appleton Stevens Point Port Washington Door County Minocqua Cedarburg Waupaca

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QUAINT TOWN VIBRANT CITY PLACE TO LIVE PLACE TO VISIT Appleton Stevens Point Port Washington Door County Minocqua Cedarburg Waupaca

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QUAINT TOWN VIBRANT CITY PLACE TO LIVE PLACE TO VISIT Appleton Stevens Point Port Washington Door County Minocqua Cedarburg Waupaca

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QUAINT TOWN VIBRANT CITY PLACE TO LIVE PLACE TO VISIT Appleton Stevens Point Port Washington Door County Minocqua Cedarburg Waupaca

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NOSTALGIA OPPORTUNITY DOWNTOWN CULTURE / ARTS OUTDOORS HARDWORKING COMMUNITY DOWN TO EARTH 2nd / 3rd MIDDLE MIDDLE MIDDLE #1 #1 #1 #1

BIGGEST OPPORTUNITY BUT MUST ACHIEVE IN A WAY THAT MAINTAINS OTHERS

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NOSTALGIA OPPORTUNITY DOWNTOWN CULTURE / ARTS OUTDOORS HARDWORKING COMMUNITY DOWN TO EARTH 2nd / 3rd MIDDLE MIDDLE MIDDLE #1 #1 #1 #1 VIBRANT

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NOSTALGIA TRADITION / COMMUNITY OUTDOORS DOWN TO EARTH VIBRANT

BRAND PRINCIPLES

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NOSTALGIA TRADITION / COMMUNITY OUTDOORS DOWN TO EARTH VIBRANT NOSTALGIA TRADITION / COMMUNITY OUTDOORS DOWN TO EARTH VIBRANT

BRAND PRINCIPLES

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NOSTALGIA TRADITION / COMMUNITY OUTDOORS DOWN TO EARTH VIBRANT NOSTALGIA TRADITION / COMMUNITY OUTDOORS DOWN TO EARTH VIBRANT

BRAND PRINCIPLES

YOU HAVE THE DOWNTOWN PLAN

AND PIECES IN MOTION

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WE MAY NOT EVER OUT “DOWNTOWN / LIVE” APPLETON  WE MAY NOT EVER OUT “QUAINT / VISIT” MINOCQUA

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WE MAY NOT EVER OUT “DOWNTOWN / LIVE” APPLETON  WE MAY NOT EVER OUT “QUAINT / VISIT” MINOCQUA BUT WE CAN OFFER THAT PERFECT COMBINATION 

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QUAINT TOWN VIBRANT CITY PLACE TO LIVE PLACE TO VISIT Appleton Stevens Point Port Washington Door County Minocqua Cedarburg Waupaca

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MAIN + CHAIN

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MAIN + CHAIN

Main Street Jobs / Industry Danes Hall Art / Culture Lakes / Rivers Hunting & Fishing Hiking & Kayaking Tradition

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City

50/50 Combo Strategy

Visit

Waupaca Chain O’Lakes

MAIN + CHAIN

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ON BRAND?

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NOSTALGIA TRADITION / COMMUNITY OUTDOORS DOWN TO EARTH VIBRANT

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NOSTALGIA TRADITION / COMMUNITY OUTDOORS DOWN TO EARTH VIBRANT

MAIN + CHAIN

BRAND PRINCIPLES

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GOALS Visit + Live Chamber + City RESEARCH ONLINE SURVEY TWO VISITS TO WAUPACA VISITING COMPETING AREAS TWO PUBLIC MEETING ROUND TABLES ONLINE RESEARCH STRATEGY BRAND PRINCIPLES BRAND STRATEGY DESIGN TEST IMPLEMENT

JAN FEB