Brand Bones Brand Story Brand Values When was the last time you - - PowerPoint PPT Presentation

▶
brand bones brand story brand values when was the last
SMART_READER_LITE
LIVE PREVIEW

Brand Bones Brand Story Brand Values When was the last time you - - PowerPoint PPT Presentation

Jun 20, 2023 25 likes •456 views

Brand Bones Brand Story Brand Values When was the last time you tried to reach perfection, and didnt make it? When was the last time you gave it your best, but didnt get there? Maybe youre just forgetting the other half of perfection:

slide-1
SLIDE 1
slide-2
SLIDE 2

Brand Bones

slide-3
SLIDE 3
slide-4
SLIDE 4

Brand Story

slide-5
SLIDE 5

Brand Values

slide-6
SLIDE 6

When was the last time you tried to reach perfection, and didn’t make it? When was the last time you gave it your best, but didn’t get there? Maybe you’re just forgetting the other half of perfection: The pleasure. The pleasure between commitment and fun. The pleasure that comes from within, and ignites what you do. The joy of giving it all you’ve got. That eternal whisper begging us to smile. In life, we have all heard that no one was meant to be perfect. But since when are we supposed to believe everything they say? Maybe we all should play some more.

slide-7
SLIDE 7

ESPN’S MOST FAMOUS SPORTSMAN THE BIGGEST SOCIAL MEDIA FOLLOWING IN THE WORLD

380M+

GLOBALLY 97% OF PEOPLE RECOGNISE RONALDO

SOURCE: REUPCOM ANALYSIS

INSTAGRAM

189M

FACEBOOK

122M

TWITTER

77M

slide-8
SLIDE 8

Global Split of Instagram Followers Mapping

USA 15.7 UK 8.5 ITALY 4.0 FRANCE 1.3 AUSTRAILIA 1.0 SPAIN 4.2 BE, NL, LUX 1.4 GERMANY 1.0 CHILE 1.2 EGYPT 1.0 MEXICO 3.5 INDIA 1.5 VENEZUELA 2.0 COLOMBIA 2.6 MAYLASIA 1.5 ARGENTINA 1.3 TURKEY 1.2 BRAZIL 10.8 INDONESIA 5.7

slide-9
SLIDE 9

Fashion DNA

slide-10
SLIDE 10

Cristiano’s Style

slide-11
SLIDE 11
slide-12
SLIDE 12

The Competitive Environment

PHILIPP PLEIN JACOB COHEN ACNE FAMK DIESEL REPLAY G-STAR CALVIN KLEIN TOMMY LEE LEVI’S LOIS WRANGLER ZARA H&M DSQUARED2 PRPS ADRIANO GOLDSCHMIED

Price High Fashion High Fashion Low Price Low

slide-13
SLIDE 13

Business Partners Fashion

slide-14
SLIDE 14

CR7 Denim

The denim collection thrives to have a modern look. Enhancing an urban and metropolitan statement by focusing on movement. The use of fabrics and fjts consistently supports that and as such securing comfort during multiple end uses. White, Navy and Black are key drivers with a splash of fun (playfectionism) by adding strong seasonal highlight colors adapting the collection to seasonal trends.

slide-15
SLIDE 15

CR7 Underwear

Men’s underwear has to be masculine, but with a touch of bright colors and shiny textures, to get the perfect look. The quality of all the materials is mandatory to guarantee maximum comfort. An important detail is to keep the waistband shiny, in order to let the colors stand out, even when the days get darker.

slide-16
SLIDE 16

CR7 Footwear

To achieve this goal we use the best talent, high quality materials, edgy detailing and authentic outsoles designed and built to create harmonious shoe collections that are versatile in styles, on trend, young and authentically CR7 brand. A wide ofger of shoes that can easily take you from work, to going

  • ut, to play with guaranteed comfort and efgortless styling.
slide-17
SLIDE 17

Brand Assets

slide-18
SLIDE 18
slide-19
SLIDE 19
slide-20
SLIDE 20

Pitti Uomo/Bimbo Store Concept

slide-21
SLIDE 21

Pitti Uomo /June 2019

slide-22
SLIDE 22

Pitti Uomo /June 2019

Click on the image to watch the video

slide-23
SLIDE 23

Pitti Uomo /June 2019

slide-24
SLIDE 24

Pitti Uomo /June 2019

slide-25
SLIDE 25

Pitti Uomo /June 2019

slide-26
SLIDE 26

Pitti Bimbo /June 2019

Dear guest, We cordially invite you to the launch of the CR7 Cristiano Ronaldo lifestyle brand containing the denim, shoes and underwear collections for boys. We are looking forward to welcoming you at our stand. Kind regards,

slide-27
SLIDE 27

Pitti Bimbo /June 2019

slide-28
SLIDE 28

Pitti Bimbo /June 2019

slide-29
SLIDE 29

FW19 Campaign

slide-30
SLIDE 30

FW19 Campaign

slide-31
SLIDE 31

FW19 Campaign

slide-32
SLIDE 32

FW19 Campaign

slide-33
SLIDE 33

FW19 Campaign

slide-34
SLIDE 34

FW19 Campaign

slide-35
SLIDE 35

FW19 Campaign

slide-36
SLIDE 36

Click on the image to watch the video

slide-37
SLIDE 37

Digital

slide-38
SLIDE 38

Instagram

slide-39
SLIDE 39

Click on the image to watch the video

Video

slide-40
SLIDE 40

Full eCommerce website to launch by the end of 2019.

Website launch

slide-41
SLIDE 41

Distribution

slide-42
SLIDE 42

Seasonal Sales & Drop Timings

PRE S/S MAIN S/S PRE F/W MAIN F/W Sales May/June Jul/Aug Oct/Nov Jan/Feb Delivery Nov Jan/Feb Jun July/Aug

slide-43
SLIDE 43

Thank you

Rob van Bilsen rob.van.bilsen@cdi-amsterdam.com +31 6 8193 4373 Creative Design Industries Arlandaweg 92

  • 1043EX. Amsterdam