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Building a New Rural Economy with Mobile, Youth & the Outdoors - - PowerPoint PPT Presentation

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NOVEMBER 12, 2013 Page 1 of 18 5. a - CC TecVana Corporation Building a New Rural Economy with Mobile, Youth & the Outdoors Middlesex County Council Doug B Matatall - CEO November 12, 2013 TecVana Corporation 12 November 2013

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SLIDE 1

12 November 2013 TecVana Corporation Proprietary & Confidential 1

TecVana Corporation

Building a New Rural Economy with Mobile, Youth & the Outdoors

Doug B Matatall - CEO TecVana Corporation Middlesex County Council November 12, 2013

NOVEMBER 12, 2013 Page 1 of 18

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SLIDE 2

Today – Rural Growth Crisis!

12 November 2013 TecVana Corporation Proprietary & Confidential 2

 Growing urban - rural divide  Demographic shifts  Rapidly changing market  Declining participation outdoors  Declining tourism  Technology evolution

Rural Society

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SLIDE 3

12 November 2013 TecVana Corporation Proprietary & Confidential 3

Solution, Get Younger People Engaged

Inextricably Linked

 Economic Development  Re-Invent tourism to be relevant  Redefine / revitalize outdoor industry  Creation next generation tourism  Improve health & wellness  Local travel  International travel

Rural Economic Development New Generation Outdoor Enthusiast

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SLIDE 4

TecVana Corporation Proprietary & Confidential 4

New Reality – Digital Mobile Consumers

Characteristics

 Multi-Tasker, techno savvy, educated, intelligent, adaptable, team oriented, high speed world, socially conscience, loyal to brands, lots of choice  Want things fast, simple, convenient, fun, easy, cost effective, new expectations  Time constraints - Lifestyle = “cool”  Conservationist, environmentalist

12 November 2013

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SLIDE 5

The Explosion of Mobile!

5 10 15 20 25 30 35 40 2012 2013 2014 2015 2016 2017 Tablets Smartphones Desk Top Portable PCs Feature Phones

12 November 2013 TecVana Corporation Proprietary & Confidential 5

Million

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SLIDE 6

“The New Challenge”

12 November 2013 TecVana Corporation Proprietary & Confidential 6

I wish I knew what was going on around town today What the heck can we do with the kids today? Bored….what do you want to do Lets get everyone together & do something cool But what?

  • Can’t easily find out what is going
  • n.
  • Traditional tourism activities no

longer relevant!

  • Engage and collaborate on future
  • Capitalizing on emerging trends
  • Increasing traffic and grow

revenues – communities and businesses!

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SLIDE 7

Growth Opportunity Through Mobile!

12 November 2013 TecVana Corporation Proprietary & Confidential 7

“if you f your con

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ent doesn

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exist st

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  • n the m

he mob

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e sc screen een, it doesn

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exist st at all” at all”

IDC C Can Canad ada

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SLIDE 8

Do You Remember -

12 November 2013 TecVana Corporation Proprietary & Confidential 8

Mass Market

Traditional Business – Tourism Model $$Advertise

 TV Broadcast  Magazines  Trade Advertising  Public Relations  Newspaper  Direct Mail / Bill Stuffers  Telemarketing  Brochures & Pamphlets  POP  Radio  Trade Shows  Billboards  Cross Promotions  Web Sites  Per Click Advertising  email blasts  Blogs  Social Sharing - YouTube  Twitter  Social Networks - FaceBook

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SLIDE 9

Transition to New Reality

12 November 2013 TecVana Corporation Proprietary & Confidential 9

Mass Market

Traditional Business $$Advertise

Push Real Time Relevant

Multiple Channels And Touch Points

On Demand Mobile Market Digital Business / Communities

Social Media

Digital Engagement

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SLIDE 10

Bridging the Rural – Urban Divide

12 November 2013 TecVana Corporation Proprietary & Confidential 10

Rural Communities

Private Enterprise

  • Businesses
  • Tourism
  • Outdoors
  • Young Go Go’s
  • Adventures
  • Fun Loving Family
  • Retired Roamers
  • Corporate
  • Government
  • Sponsors

Get People Out To

Explore, Discover, Experience

Modern “Connected” Urban Consumer

RIBSS ICE

Rural Interactive Business System Solution Integrated Consumer Engagement

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Target Market

  • 1. Adventures - impulse – just want to do something so will click on “what’s

happening” for themed experiences i.e. cheese trail, culinary tours.

  • 2. Journeys – go for a drive and stop at participating “check-in” points such as

farmer markets, craft stores, small business, etc

  • 3. Activities –keen on outdoors seeking biking trails, hiking, canoeing, fishing and

so on

  • 4. Events – travel to attend an event i.e. fall fair, concert, etc
  • 5. Visiting a community – want to know what there is to do – local culture
  • 6. Information – discounts, promotions, contests, leader board updates, redeem

points, play games, deals, virtual store merchandise

  • 7. Share, chat, socialize, learn, educate, quick “how to” and so on

12 November 2013 TecVana Corporation Proprietary & Confidential 11

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SLIDE 12

Engagement – Geo Adventuring!

12 November 2013 TecVana Corporation Proprietary & Confidential 12

Private Enterprise Get People Out To

Explore, Discover, Experience

Modern “Connected” Urban Consumer RIBSS ICE

CMS

Activities Events Journeys Adventures Real-Time Information Collaboration / Gamification / Mapping / Sharing ON DEMAND Geo Adventuring Smart Media

Virtual Store

New C2M MEASURABLE Performance Metrics

  • 1. Geo Adventure App - Gamification, Mapping, Real-Time Information
  • 2. Content Management & Marketing – Engagement, Traffic, Games, Links, Virtual Store
  • 3. Professional Services – Social Media, Outreach Consulting
  • 4. System Support – Performance Measurements, Data Management, Cloud, Mobile, Retail, etc

System Support

Rural Communities

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SLIDE 13

Networking!

12 November 2013 TecVana Corporation Proprietary & Confidential 13

T & T

New Generation Lifestyle Outdoor Enthusiasts

R R R R R R R R R R R R R R R A R R London K/W Kingston

Toronto

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SLIDE 14

Multiple Channels and Touch Points

12 November 2013 TecVana Corporation Proprietary & Confidential 14

RIBSS ICE

Digital Technologies Smart Touchpoints

Engagement Touchpoints Hub

Rural Communities

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SLIDE 15

Geo Adventuring App

12 November 2013 TecVana Corporation Proprietary & Confidential 15

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sumer ev ever eryw ywhere they g ey go,

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dema mand, i in re real ti al time me!”

Locally lly, R Regional, al, N Nationally ally a and Internat ationally ally

  • Global S

al Solu lution

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SLIDE 16

What’s In It For Communities/Businesses

12 November 2013 TecVana Corporation Proprietary & Confidential 16

A Bigger Bang for the Buck!

 Affordable – improved service  Simple, Easy, Fast  New Global Market Opportunity  IT’S MEASUREABLE  Stay Current Technologies  Reposition, Redefine Purpose  Power of Networking  Cost savings and avoidance  JOBS – 42 (2015)* Business Tourism Outdoors

Today $328.0k Or $4.49/Citizen Allocate $0.95 / C

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SLIDE 17

Middlesex County - Getting Started

12 November 2013 TecVana Corporation Proprietary & Confidential 17

Where are we?

R&D Concept Prototype Beta Trial & PoC Marketing Pilot Commercialize

V 0.9 V 1.0 V 1.5 V 2.0

App Aug Sept - Nov Dec - Mar Apr 2014

Proposal for Middlesex

 Participate in Marketing Pilot at special pricing  Lock in special rate for 3 years  TecVana – locate office in Middlesex County (Jobs)  Benefit from initial hype and social media marketing  Recognition of leadership of Intelligent Community  Design influence on evolution

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SLIDE 18

Thank You!

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