Brand USA Originals 2016 NC Co-op International Brand USA & - - PowerPoint PPT Presentation

Brand USA Originals

2016 NC Co-op International

Brand USA & Miles

Brand USA is the United States’ Official Destination Marketing Organization (DMO) promoting

global travel to the United States. Brand USA’s mission is to increase incremental international visitation, spend, and market share to fuel our nation’s economy and enhance the image of the USA worldwide. Brand USA offers partners an incredible opportunity to leverage Brand USA investments to uniquely qualify their audience and realize marketing strengths and efficiencies through the benefit of working together.

Miles is the Official Marketing Partner of Brand USA Originals programs. We work closely with

brands and destinations across the U.S. to provide partners an opportunity to work with Brand USA in both co-operative and individual programming on a scale that would be difficult to achieve on one’s own. Brand USA Originals markets: Canada, Mexico, UK, Germany, Japan, Brazil, S. Korea, China, Taiwan, Australia, India, Scandinavia, France

Brand USA A Powerful Force for Economic Growth

Brand USA Originals Global Websites

Brand USA’s Global Websites:

• VisitTheUSA
• In 10 languages

– Average monthly visits: 485,000 GoUSA.cn & .tw - Chinese sites Average monthly page views: 1.5m

VisitTheUSA – UK English, Canadian English, French Canadian, French, German, Japanese, Korean, Mexican Spanish, Global Spanish, Portuguese

Brand USA Originals In-Language Content Bundles

This content is in-language and customized to the specific international audience’s point of view developed by a team

• f media from that country
• Custom 2 minute authentic videos hosted by an in-

language host

• 500 word in-language feature story
• 10 -15 high quality photos with native language

metadata

• Accessible through the Video Journal Primary

Navigation on VisitTheUSA sites

• Free use on your channels and your partner channels;

broll is yours Live Content Link:

https://www.youtube.com/watch?v=BKxKHmAYAZk

Cherokee Brand USA UK video

https://www.youtube.com/watch?v=OcVSiFj_fUQ

Brand USA Originals Experience Pages on VisittheUSA.com

Inspire international visitors and travel influencers to choose your destination by promoting your experiences.

• Translated for all languages on VisitTheUSA

site

• 500 word article created from your In-language

content

• Navigation strategy throughout sites

TripTuner is a travel inspiration engine that helps international travelers discover destination experiences based on their interests.

• Embedded on VisitTheUSA sites with

homepage navigation

Live Content Links: http://www.visittheusa.com/usa/experiences/n/north- carolina/the-outer-banks-touch-of-paradise.aspx

NC Brand USA co-op pricing for In-language video packages

• Economic Dev. Partnership of NC has subsidized 50% for 2 in-language

content bundles that include:

• 1 Hosted in-language video in UK English
• 1 voiceover video in German
• Accompanied Experience Page
• Only 2 packages available
• North Carolina Special Partner Rate:

$7,675 Per DMO Package Save 50%

Brand USA Originals Inspiration Guide NC Co-op section

Attracting international tour operators and visitors to American destinations through a smart mix of online and print exposure:

• All-new upscale print visitor guide with 575,000 copies distributed to

20 international audiences

• Organized by region, i.e.Southeast
• 30 million eBook impressions through Brand USA channels and in-

country travel operators and agents, plus OTA media partners

• Embedded In-Language video content
• Customizable content by edition
• Travel South overprints of Southeast section in 3 language

translations

• Winner of a 2014 Gold Adrian Award
• Ebook link: http://smsepub.com/publication/?i=290285

Early Bird NC co-op rates: Full page: $25,075 Half page:$12,538 Quarter page: $6,269

• Early Bird Deadline: 7/29

Final Deadline: 10/7

Angie Zok, Brand USA Marketing Executive 904.429.7264 angie.zok@milespartnership.com

THANK YOU!