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Jai Stone
Brand Strategist & Social Media Expert
Jai Stone Brand Strategist & Social Media Expert Increasing - - PowerPoint PPT Presentation
Jai Stone Brand Strategist & Social Media Expert Increasing - - PowerPoint PPT Presentation
Jai Stone Brand Strategist & Social Media Expert Increasing Brand Recognition Through Social Media ABOUT THE BRAND COACH The Brand Coach, LLC (TBC) specializes in the science of brand development. For more than a decade our proven
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ABOUT THE BRAND COACH
The Brand Coach, LLC (TBC) specializes in the science of brand
- development. For more than a decade our proven methodology has
guided some of the most recognized brands in the world. TBC’s unique approach combines coaching and consulting to ensure the authentic discovery and representation of your business or personal brand.
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New Age Branding is: The visible and emotional expression of a promise.
21ST CENTURY BRANDING
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DNA OF A BRAND
- Visible + Emotional =
PROMISE
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BRAND TOUCHPOINTS
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Your promise could be:
- Quality
- Timeliness
- Service
- Unique offering
WHAT IS YOUR PROMISE OF VALUE?
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What is Social Media? Social Media is a conversation, a dialogue between or among millions of consumers across the World Wide Web.
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CHARACTERISTICS
- Transparent
- Inclusive
- Authentic
- Consumer-driven
- Actively listening
- Dialogue (not monologue)
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BENEFITS OF SOCIAL MEDIA
- Increase your public visibility and brand awareness
- Profiles and listings are organically added to Google,
Bing and other major search engines
- Free online advertising and promoting (Increase your
- nline visibility and customer base)
- Build credibility and trust
- Economically sound
- Increase your professional network and resources
- Gain and share knowledge
- Consumers drive the brand, not the other way around
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CREATING A SOCIAL FOOTPRINT
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‘B’ ATTITUDES OF SOCIAL MEDIA
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- 1. Be Socially Visible
Are your social connections listed on:
- Business cards
- Websites
- Brochure/ collateral
- Social profile
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- 2. Be Shareable
Is your social content:
- Engaging
- Effective
- Quick and easy to digest
- Associated with a ‘share’ command
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- 3. Be Clear
Are social consumers clear about:
- Your company name
- Your services
- Your promise of value
- Your unique selling proposition
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4.Be Consistent
- Post content consistently with a
measured degree of frequency
- Ensure that your visible brand is the same
across all social platforms
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- 5. Be Constant
- Your content should always drive the
same brand message
- You should be responsive, accessible and
constantly visible to your followers/ fans
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- 6. Be Personable
It is important for your brand to have a personality that people connect with. Is your persona:
- Friendly
- Humorous
- Informative
- Hard hitting
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7.Be Known
It is a mistake to circulate too many or too much of your brand at once. You must be come KNOWN for ONE thing in order to build credibility. Once credibility is established, you can transfer the reputation to other brands from your parent entity.
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STEPS TO SOCIALIAZATION
LISTEN PARTICIPATE COLLABORATE EVALUATE
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CREATE TRACKS
- Educate
- Rewards
- Feedback
- Drive Traffic
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BEFORE GOING SOCIAL
- Clearly define your target market
- Understand where your market resides
- Clarify your services (in print and online)
- Identify your competitors
- Understand how social channels
work and who uses them
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BEFORE GOING SOCIAL
- Be sure your graphics are social friendly
(icons, small graphics)
- Create a social media strategy
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RULES OF ENGAGEMENT
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SECURITY AND PRIVACY
- Set up a Master Email Account(feedback@yourcompany.com or
yourcompany@gmail.com)
- Keep contact details private
- Be personable, not an open book
- Exercise security options
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5 MOST VISITED SITES
1. Google 2. Facebook 3. You Tube 4. Yahoo 5. Windows Live
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SOCIAL CYCLE
Teir 2 Tier 1 Begin
Buzz Inform
- thers
Tell friends Human billboard Sales Listen to needs Integrate needs Sales
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Connecting your blog/ website
- Link to FB Page/ Profile
- Sharing
- FB Friend Feed
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MANAGEMENT TOOLS
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TIPS
- Work not play
- Plan
- Tick tock
- Listen.Answer.Engage
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MEASURING RESULTS
- Sales/ influence
- Brand recognition
- Followers/ fans/ friends
- Virality/ pass alongs
- Comments/ conversations
- Traffic/ subscribes
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FREE SERVICES
- Hootsuite
- Social Oomph
- Facebook Insights
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ETHICS DRIVE REPUTATION
- Do no harm. – Avoid doing anything that would bring
harm to others. This includes posting content that
- ffensive or politically incorrect.
- Be transparent. – Having an ‘open palms’ approach to
Social Media allows consumers to see all your cards and builds trust.
- Be honest. – Social enthusiasts are not looking for
perfection but rather honesty about your imperfections.
- Be smart. – Don’t post anything that you would not
want to see on a billboard in Times Square.
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