Digital Project Management Insights By Ryan Off O JAI O IL C OMPANY - - PowerPoint PPT Presentation

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Digital Project Management Insights By Ryan Off O JAI O IL C OMPANY - - PowerPoint PPT Presentation

Feb 20, 2024 150 likes •447 views

O JAI O IL C OMPANY A California Corporation Digital Project Management Insights By Ryan Off O JAI O IL C OMPANY A California Corporation Real life experience for a digital agency My own startup digital project O JAI O IL C OMPANY A

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OJAI OIL COMPANY

A California Corporation

Digital Project Management Insights

By Ryan Off

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OJAI OIL COMPANY

A California Corporation

Real life experience for a digital agency My own startup digital project

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OJAI OIL COMPANY

A California Corporation

Digital Ad Agencies

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OJAI OIL COMPANY

A California Corporation

What is an ad agency?

We create a piece of work on behalf of a client Typical staff of 50 employees

  • 5 Executives and Account directors
  • 10 Project managers
  • 35 Creatives
  • 5 Information architects (user experience experts)
  • 10 Creative designers
  • 20 Technical programers
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OJAI OIL COMPANY

A California Corporation

Life as a Project Manager

You are the lead of the project Control the project time, budget, quality and team Agree with stakeholders Creatives are praised for a projects success, PM is blamed for failure Similar to a movie producer or CEO

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OJAI OIL COMPANY

A California Corporation

The Key to PM

Meeting client/stakeholder expectations Realistic Planning Maintaining control of your project at all time Team management

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OJAI OIL COMPANY

A California Corporation

Meeting Client Expectations

Document agreements with signatures Continuous reporting to stakeholders on project status Determine the key project driver

  • Time
  • Money
  • Quality
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OJAI OIL COMPANY

A California Corporation

Planning - Project Structure

Research and Analysis Wireframes Design HTML & CSS Programming Testing Deployment Post live analysis

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OJAI OIL COMPANY

A California Corporation

Planning - Project workflow

Wireframes and Prototypes Project Initiation Document Content Plan Site Maps Use Cases User Journeys Logical Architecture Data Model Security Requirements User Interface Specification Physical Architecture Test Scripts Test Plan Personas Business Needs User Needs Project SMART Objectives Technical Requirements User Interface Requirements Market Insight Brand Collateral Client Kick-Off Meeting Project Setup Project Plan Planning Outputs Sign-Off User Testing Framework Selection Specification

PROJECT MANAGEMENT EXPERIENCE ARCHITECTURE TECHNICAL ARCH UID

Estimate Review Internal Kick-Off Meeting Project Team Review UID / Tech Collaboration Screen Designs Rich Interface Storyboards Creative Brief User Testing Screen Designs Storyboards

DESIGN PLANNING OUTPUTS

Estimate Review Ongoing Project Management: Managing project plan, scope, budget, risks, issues, resources, client service and sign-off. Licensing Test Plan and Test Scripts

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OJAI OIL COMPANY

A California Corporation

Maintaining Control

Project Structure (PM Methodology)

  • Waterfall
  • Agile
  • Scrum
  • Lean

Contingency (20-40%) Continuos timelines with milestones Continuous honest and accurate communication

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OJAI OIL COMPANY

A California Corporation

Maintaining Control - Risks

Something will go wrong Be prepared for these risks and know how to handle them Have backup resources ready to step in

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OJAI OIL COMPANY

A California Corporation

Team Management

Inspire Resolve conflicts quickly Collaborate

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OJAI OIL COMPANY

A California Corporation

PM Tools

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SLIDE 14 ID Task Name Start Finish Duration Work redecesso % Complete 1 SLH Partners Tue 06/05/08 Wed 18/06/08 30.56 days 25.57 days 75% 2 Kickoff Meeting Tue 06/05/08 Tue 06/05/08 1 hr 0.57 days 100% 3 4 Planning Tue 06/05/08 Fri 09/05/08 3 days 3.5 days 100% 10 11 Production Fri 09/05/08 Wed 11/06/08 22.67 days 16.5 days 85% 12 UID Mon 12/05/08 Wed 14/05/08 3 days 3 days 8 100% 13 Client Review of Templates Thu 15/05/08 Fri 16/05/08 2 days 2 days 12 100% 14 Techincal Development Fri 09/05/08 Tue 03/06/08 16.67 days 5.5 days 9 100% 15 Techincal Development Tue 03/06/08 Wed 11/06/08 6 days 6 days 14 30% 16 Dependency: Client to deliver hotel offer copy Wed 11/06/08 Wed 11/06/08 0 days 0 days 9 0% 17 Milestone: Development Complete Wed 11/06/08 Wed 11/06/08 0 days 0 days 15 0% 18 19 Testing & Delivery Wed 11/06/08 Wed 18/06/08 4.75 days 5 days 0% 20 Develop Test Script Wed 11/06/08 Thu 12/06/08 0.25 days 0.25 days 6,15 0% 21 Testing & Review (internal) Wed 11/06/08 Thu 12/06/08 0.25 days 0.25 days 17 0% 22 Amends (TD & UID) Thu 12/06/08 Fri 13/06/08 1 day 1 day 21 0% 23 Deliver completed files Fri 13/06/08 Fri 13/06/08 0.25 days 0.25 days 22 0% 24 Milestone: Internal Testing Complete Fri 13/06/08 Fri 13/06/08 0 days 0 days 23 0% 25 26 Review & Testing (client) Fri 13/06/08 Mon 16/06/08 1 day 1 day 24 0% 27 Amends (TD & UID) Mon 16/06/08 Tue 17/06/08 1 day 1 day 26 0% 28 Milestone: Deliver completed amends Tue 17/06/08 Tue 17/06/08 0 days 0 days 27 0% 29 30 Client Sign-off Tue 17/06/08 Tue 17/06/08 0.25 days 0.25 days 28 0% 31 Final Deployment Tue 17/06/08 Wed 18/06/08 0.5 days 0.5 days 30 0% 32 Instruction Manual Development and Delivery Wed 18/06/08 Wed 18/06/08 0.5 days 0.5 days 31 0% 33 Milestone: Production Complete Wed 18/06/08 Wed 18/06/08 0 days 0 days 31 0% Technical Developer,IA/PM,Interface Developer,Client Technical Developer Client Techincal Developer[33%] Techincal Developer 11/06 11/06 PM PM Technical Developer PM 13/06 Client Technical Developer 17/06 Client Technical Develop PM 18/06 19 22 25 28 01 04 07 10 13 16 19 22 25 28 31 03 06 09 12 15 18 21 24 27 May 2008 June 2008 Task Split Progress Milestone Summary Project Summary External Tasks External Milestone Deadline Page 1 Project: SLH Partners Date: Thu 05/06/08

Microsoft Project

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Resource Vetted estimated days Vetted estimated hours Hours booked to project Forecast hours to complete Total hrs Project Cost Standard Cost Project Rate Standard Rate Project Manager 0.0 0.0 0.0 0.0 0.0 £63.66 £63.66 £125.00 £125.00 Experience Architect 0.5 3.5 9.5 0.0 9.5 £63.66 £63.66 £125.00 £125.00 Technical Architect 0.5 3.5 0.0 0.0 0.0 £73.72 £73.72 £125.00 £125.00 Usability Specialist 0.0 0.0 0.0 0.0 0.0 £63.66 £63.66 £125.00 £125.00 Art Director 0.0 0.0 4.0 0.0 4.0 £62.82 £62.82 £110.00 £110.00 Designer 0.0 0.0 0.0 0.0 0.0 £56.92 £56.92 £90.00 £90.00 Motion Graphics Designer 0.0 0.0 0.0 0.0 0.0 £62.82 £62.82 £110.00 £110.00 Accessibility Specialist 0.0 0.0 0.0 0.0 0.0 £61.13 £61.13 £95.00 £95.00 User Interface Developer 4.0 28.0 18.5 4.0 22.5 £50.71 £50.71 £90.00 £90.00 Technical Developer 0.0 0.0 0.0 0.0 0.0 £58.61 £58.61 £95.00 £95.00 IT & Applications Specialist 0.0 0.0 0.0 0.0 0.0 £73.72 £73.72 £125.00 £125.00 Administrator 0.0 0.0 0.0 0.0 0.0 £43.57 £43.57 £60.00 £60.00 Language Specialist 0.0 0.0 0.0 0.0 0.0 £96.00 £96.00 £100.00 £100.00 Ryan Off - PM 6.0 42.0 27.5 16.5 44.0 £46.88 £46.88 £125.00 £125.00 Jet Basrawi - TD 10.0 70.0 15.5 49.0 64.5 £65.14 £65.14 £95.00 £95.00 [Contractor C Name] - [Role] 0.0 0.0 0.0 0.0 0.0 £0.00 £0.00 £0.00 £0.00 [Contractor D Name] - [Role] 0.0 0.0 0.0 0.0 0.0 £0.00 £0.00 £0.00 £0.00 [Contractor E Name] - [Role] 0.0 0.0 0.0 0.0 0.0 £0.00 £0.00 £0.00 £0.00 [Contractor F Name] - [Role] 0.0 0.0 0.0 0.0 0.0 £0.00 £0.00 £0.00 £0.00 [Contractor G Name] - [Role] 0.0 0.0 0.0 0.0 0.0 £0.00 £0.00 £0.00 £0.00 [Contractor H Name] - [Role] 0.0 0.0 0.0 0.0 0.0 £0.00 £0.00 £0.00 £0.00 Totals 21.0 147.0 75.0 69.5 144.5 Vetted expenses charge £0.00 6-May-08 Vetted expenses costs £0.00 16-Jun-08 16-Jun-08 Total Expenses Charge £0.00 29 Total Expenses Admin £0.00 29 Total Expenses Cost £0.00 0% Invoices Report Target Revenue £15,295 Date Ref. Value Paid Due Template: Target Costs £8,430 15-May-08 3983 £15,295.00 14-Jun-08 D24=R8 Target Profit £6,865 Rates: Target Profit 44.9% 04/04/08 Costs: Current Cost £4,093 04/04/08 Current Revenue £8,203 Current Profit £4,109 Current Profit 50.1% Estimated Cost to complete £4,168 Forecast Revenue at completion £15,280 Total £15,295.00 £0.00 Forecast Cost at completion £8,261 Forecast Profit at completion £7,019 Difference Cash Owing Revenue and Target end Forecast end Target duration Forecast duration

SHL | Partner Microsites Ryan Off

Expenses Revenue and Profit Time slip

Fortune Cookie Project Report 3983

Throughput Start

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OJAI OIL COMPANY

A California Corporation

Favorite PM Tools

Basecamp (tasks, dates) Dropbox (sharing files) Harvest (time tracking and billing) Google Docs Spreadsheets MS Excel Microsoft Project Links are online at: http://goo.gl/qQdlK

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OJAI OIL COMPANY

A California Corporation

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OJAI OIL COMPANY

A California Corporation

We aggregate adventure providers from around the world and provide them a platform to sell their activities on kumutu.com and partner websites. We are looking for a mentor with strong connections in the travel industry.

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OJAI OIL COMPANY

A California Corporation

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OJAI OIL COMPANY

A California Corporation

Activity Operators

Airlines Car Rental Companies Hotels

?

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Overview Market Finance

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OJAI OIL COMPANY

A California Corporation

Consumer Bookings from Kumutu.com

  • Commission rate 10%
  • Partners split of revenue

Monthly Plans for Adventure Providers

  • Starter - free
  • Pro - $10 per month
  • Plus+ - $29 per month

Up-sell products at point-of-sale

Revenue

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OJAI OIL COMPANY

A California Corporation

Financial Summary

($‘000) Year 1 Year 2 Year 3 Year 4 Year 5 Revenue 77 869 4,945 10,104 23,018 Expenses 549 1,257 2,833 5,021 11,853 Gross Profit

  • 472
  • 388

2,112 5,083 11,165

Potential Exit Company sale in year 5

Estimated IRR 80+%

$0 $6 $12 $18 $24 Year 1 Year 2 Year 3 Year 4 Year 5

Kumutu.com Partners

($ millions)

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OJAI OIL COMPANY

A California Corporation

kumutu.com

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OJAI OIL COMPANY

A California Corporation

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OJAI OIL COMPANY

A California Corporation

Run Kumutu like an agency project

  • Our stakeholders are our investors
  • Have everyone track their time
  • Keeping our team excited and focused

Where are we?

  • We ran out of money
  • Project is on simmer, still growing slowly
  • Working full time. Extra time & money to Kumutu
  • Changing business model and relaunching on Kickstarter

soon

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OJAI OIL COMPANY

A California Corporation

The Key to PM

Meeting client/stakeholder expectations Realistic Planning Maintaining control of your project at all time Team management

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OJAI OIL COMPANY

A California Corporation

Thank you Ryan Off ryan@ojaioil.com

PM Tools http://goo.gl/qQdlK