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Automated Search Engine & Social Advertising Pay Per Click - PDF document

Automated Search Engine & Social Advertising Pay Per Click advertising, (also known as PPC) is available on various search engines and social sites. The most famous search engines are Google, followed by Yahoo, Bing, and others plus social


  1. Automated Search Engine & Social Advertising Pay Per Click advertising, (also known as PPC) is available on various search engines and social sites. The most famous search engines are Google, followed by Yahoo, Bing, and others plus social sites such as Facebook, LinkedIn, Twitter, Instagram and Pinterest. These sites promote different search, social and display advertising services for new customers, or retargeting / remarketing to customers who have been to your website before. The problem today is most PPC companies operate behind a smoke screen and their reporting is non-existent. They make it hard for you to trust what they say, and you never see any improvement. They seem to follow the Ron Popeil school of thinking which is “set it and forget it” Ron was talking about a chicken cooker, this guys are playing with your money. How many hours a day or week or a month do you think they actually work on your account? They probably go into your account once or twice a week or a month, depending upon the size of your account, and do their tweaking based on their abilities, as well as guesswork and hunches. Sure some individuals try to do a good job, but they are only human. , We at Universal Solutions have the Solution. Our SEM Partner developed the largest most robust back-end automated system that consistently works for you 24 hours a day to increase your ROI. There is over $30 million dollars invested into this proprietary automated system and data warehouse infrastructure. We provide data integrity that has become a differentiating factor between this system and all ppc competitors. Our solution’s ROI to our clients has proven to save customers 10%- 50% or more on their PPC budgets or better said, you’ll get up to 50% or more leads/clicks in 30 days. And because our system is automated, we can also integrate additional smaller search engines, and leads from social that in certain industries, can provide some of your leads with additional savings of up to 30 or 40% or more, below google rates. Our solution of managing ads in search, social and display advertising uses our automated technology solution that constantly makes adjustments to keep maximizing your ROI. Our system doesn’t get tired, bored or lazy. It doesn’t take off days from work, go to sleep at night or take vacations. Our Service helps agencies and brands measure their marketing ROI by ​ combining and leveraging ​ different products and services onto our platform like no one else can. This system is designed to meet the demands of companies ranging from Fortune 50 customers to mid-market agencies and their customers. Our job is not to just manage your campaigns so you don’t have to

  2. ​ Our Job is to Get You Results and Report Them to You This is what you get 1) Monthly status update calls. 2) Weekly Optimization of accounts 3) Manage ads to your budgetary requirements. 4) Reports emailed at a frequency of your choice, weekly or monthly. 5) Create methodologies to enhance engagement & reach (contests, giveaways, etc.) 6) Develop quarterly strategic social media marketing plans specific to your goals. “While Man Plans, Google Laughs” There are many details you need to consider for a successful campaign and we do it all. From all the variables that Google takes into account, from keywords to the time of day, phrasing, capitalization, punctuation and more, all affect pricing and effectiveness. Our approach is comprehensive and is not limited to adwords alone, from all your industry research, studying your competitors, advice on landing pages, ad creation, selecting ad networks and It’s more than a job for humans. Once you know all that is involved to do this job right … The more you realize you need automation to help you win ​ Take advantage of our Limited time offer for a free PPC Analysis of your all your ppc accounts READY TO GET STARTED - Get your FREE ANALYSIS Our 4 step Process to get you up and running with Us 1) PPC analysis and Auditing of existing accounts (FREE, Limited Time only) 2) Determine your needs, wants and goals 3) Out with the old and re-Setup your accounts to our standards 4) then provide complete on-going 24/7/365 ​ Continuous PPC Management: Take step ​ 1 ​ today. Contact us, for your risk free, no obligation analysis What do you have to lose “if there is nothing to lose by trying, and a great deal to gain if successful, by all means try” by W. Clement Stone

  3. This is what we do to make your campaigns successful Analytics & Conversion tracking codes for PPC Effective Keyword Selection Competitor Analysis & Keywords Raise Quality Scores of ads Adjust PPC Match Types- ​ Broad, Modified or Exact Keep Adding Negative Keywords. Constantly Compare, Test and adjust Bids Manage Campaigns by Type of Devices Initiate Click to Call Campaigns Time of Day/Day of Week Adjustments Ad Creation both text and image ads. Ad Variations A vs B Testing Adjust ads on Display Networks Create Remarketing / Retargeting Ads (click here for additional details) and for Social, First we review your Goals Effective ​ Tracking and Conversion Analyses ​ - Reach Customers you Know (Tailored Audience) ​ and set-up custom and tailored audiences Audience Selection and Testing ​ –by Location, Age, Gender, Demographics, Interests, (TV Shows, Influencers, Magazines) Competitors, Behavior and Connections Remarketing ​ on FB to people who have visited your web site, opened your email, or tagged pages, Find People Similar to Your Customers ​ with Lookalike Audiences Managing by Devices ​ and set up campaigns that target your audience by devices, carrier & new users 3rd Party Data ​ – We tap into third-party data to improve our conversion goals. Time of Day/Day of Week Adjustments ​ - Ad Variations ​ - A vs B split testing also create a series of highly optimized ads, and continually split test them against one another. We also incorporate ad extensions into every ad group to optimize and test. Proprietary reporting tool and report automation Keywords/Negative Keywords ​ so your ads do not show in places you don’t want. TV Targeting ​ – For certain advertisers, targeting the Twitter users while they are watching TV Imagine trying to do all this effectively. You can’t do it, unless you automate the process What are you waiting for Take step ​ 1 ​ today. Contact us, for your risk free, no obligation analysis What do you have to lose “if there is nothing to lose by trying, and a great deal to gain if successful, by all means try” by W. Clement Stone

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