Automated Search Engine & Social Advertising Pay Per Click - - PDF document

Automated Search Engine & Social Advertising

Pay Per Click advertising, (also known as PPC) is available on various search engines and social sites. The most famous search engines are Google, followed by Yahoo, Bing, and

• thers plus social sites such as Facebook, LinkedIn, Twitter, Instagram and Pinterest.

These sites promote different search, social and display advertising services for new customers, or retargeting / remarketing to customers who have been to your website before. The problem today is most PPC companies operate behind a smoke screen and their reporting is non-existent. They make it hard for you to trust what they say, and you never see any improvement. They seem to follow the Ron Popeil school of thinking which is “set it and forget it” Ron was talking about a chicken cooker, this guys are playing with your money. How many hours a day or week or a month do you think they actually work on your account? They probably go into your account once or twice a week or a month, depending upon the size

• f your account, and do their tweaking based on their abilities, as well as guesswork and
• hunches. Sure some individuals try to do a good job, but they are only human. ,

We at Universal Solutions have the Solution. Our SEM Partner developed the largest most robust back-end automated system that consistently works for you 24 hours a day to increase your ROI. There is over $30 million dollars invested into this proprietary automated system and data warehouse infrastructure. We provide data integrity that has become a differentiating factor between this system and all ppc competitors. Our solution’s ROI to our clients has proven to save customers 10%- 50% or more on their PPC budgets or better said, you’ll get up to 50% or more leads/clicks in 30 days. And because our system is automated, we can also integrate additional smaller search engines, and leads from social that in certain industries, can provide some of your leads with additional savings of up to 30 or 40% or more, below google rates. Our solution of managing ads in search, social and display advertising uses our automated technology solution that constantly makes adjustments to keep maximizing your ROI. Our system doesn’t get tired, bored or lazy. It doesn’t take off days from work, go to sleep at night

• r take vacations.

Our Service helps agencies and brands measure their marketing ROI by ​combining and leveraging ​different products and services onto our platform like no one else can. This system is designed to meet the demands of companies ranging from Fortune 50 customers to mid-market agencies and their customers.

Our job is not to just manage your campaigns so you don’t have to

​ Our Job is to Get You Results

and Report Them to You

This is what you get 1) Monthly status update calls. 2) Weekly Optimization of accounts 3) Manage ads to your budgetary requirements. 4) Reports emailed at a frequency of your choice, weekly or monthly. 5) Create methodologies to enhance engagement & reach (contests, giveaways, etc.) 6) Develop quarterly strategic social media marketing plans specific to your goals.

“While Man Plans, Google Laughs”

There are many details you need to consider for a successful campaign and we do it all. From all the variables that Google takes into account, from keywords to the time of day, phrasing, capitalization, punctuation and more, all affect pricing and effectiveness. Our approach is comprehensive and is not limited to adwords alone, from all your industry research, studying your competitors, advice on landing pages, ad creation, selecting ad networks and It’s more than a job for humans.

Once you know all that is involved to do this job right… The more you realize you need automation to help you win

​Take advantage of our Limited time offer for a

free PPC Analysis of your all your ppc accounts

READY TO GET STARTED - Get your FREE ANALYSIS

Our 4 step Process to get you up and running with Us

1) PPC analysis and Auditing of existing accounts (FREE, Limited Time only) 2) Determine your needs, wants and goals 3) Out with the old and re-Setup your accounts to our standards 4) then provide complete on-going 24/7/365 ​Continuous PPC Management:

Take step ​ 1​ today. Contact us, for your risk free, no obligation analysis What do you have to lose

“if there is nothing to lose by trying, and a great deal to gain if successful, by all means try” by W. Clement Stone

This is what we do to make your campaigns successful

Analytics & Conversion tracking codes for PPC Effective Keyword Selection Competitor Analysis & Keywords Raise Quality Scores of ads Adjust PPC Match Types-​Broad, Modified or Exact Keep Adding Negative Keywords. Constantly Compare, Test and adjust Bids Manage Campaigns by Type of Devices Initiate Click to Call Campaigns Time of Day/Day of Week Adjustments Ad Creation both text and image ads. Ad Variations A vs B Testing Adjust ads on Display Networks Create Remarketing / Retargeting Ads

(click here for additional details)

and for Social, First we review your Goals

Effective ​Tracking and Conversion Analyses​- Reach Customers you Know (Tailored Audience)​ and set-up custom and tailored audiences Audience Selection and Testing​ –by Location, Age, Gender, Demographics, Interests, (TV Shows, Influencers, Magazines) Competitors, Behavior and Connections Remarketing ​on FB to people who have visited your web site, opened your email, or tagged pages, Find People Similar to Your Customers​ with Lookalike Audiences Managing by Devices​ and set up campaigns that target your audience by devices, carrier & new users 3rd Party Data​ – We tap into third-party data to improve our conversion goals. Time of Day/Day of Week Adjustments​- Ad Variations​- A vs B split testing also create a series of highly optimized ads, and continually split test them against one another. We also incorporate ad extensions into every ad group to optimize and test. Proprietary reporting tool and report automation Keywords/Negative Keywords ​so your ads do not show in places you don’t want. TV Targeting​ – For certain advertisers, targeting the Twitter users while they are watching TV

Imagine trying to do all this effectively. You can’t do it, unless you automate the process

What are you waiting for

Take step ​ 1​ today. Contact us, for your risk free, no obligation analysis What do you have to lose

“if there is nothing to lose by trying, and a great deal to gain if successful, by all means try” by W. Clement Stone

______________________________________________________________________________________________ _______________________________________________________________________________________________

More Details

Our job is not to manage your campaign so you don’t have to ​ Our Job is to Get You Results

Detailed below are our primary areas of focus when tackling a client's PPC project. Our approach is comprehensive and is not limited to the account alone. 1) We take the time to ensure tracking analytics are setup correctly, 2) that your landing pages are helping boost your quality scores (which helps lower your cost per click), and 3) we also provide feedback on how we can further improve your conversion funnel to get you the best return on your investment.

PPC Areas of Focus/Methodologies: Tracking- ​Basic analytics tracking and conversion tracking codes for PPC will be provided, and can be installed by your Company as needed. Proper tracking is essential to your success and we will work with your team to ensure it is accurate. We will want to specifically monitor all relevant conversion points, which should include a lead generation form and a newsletter sign up form. Keyword Selection- ​Keyword selection is key to the success of any PPC Campaign. We believe in a very comprehensive long-tailed keyword approach, as it has a positive effect in both reducing costs per click and increasing relevance. The more general terms will need to be bid slightly lower since the conversion rates will be lower. Competitors- ​We also propose specifically targeting competitors’ names as keywords. Branding is very strong in your vertical market, and any time we have a competitive advantage, we want to target the competitor's name for highly relevant clicks. For this practice to be effective, we will need well-composed ads and high quality landing pages. Quality Scores-​ Since high quality scores are so vital to the success of the account, we regularly review quality scores and restructure campaigns with that in mind. We anticipate having dedicated search, display network and remarketing campaigns. We anticipate that each of the search and display campaigns will have dozens of ad groups of tightly knit keywords for optimal quality scores. PPC Match Types-​ We recommend focusing on more exacting match types. For the most part, we can avoid broad matched keywords, except where a keyword has proven to have exceptionally low conversion costs. We will instead focus on modified broad matched keywords, phrase matched keywords, and exact matched keywords, with higher bids on the more exacting match type. We will be able to accomplish several things with this

• methodology. First, we will be better able to micromanage bids, since the exact matched keywords are likely to

convert better than the broad matched keywords, and deserve more aggressive bids. More importantly, when Google sees that a keyword is present three or four times in different variation in an ad group, the relevancy between the keywords goes way up. That tends to lead to higher quality scores, which in turn lowers our CPCs. Negative Keywords- ​Negative keywords block traffic that is triggered by your keywords, but not truly traffic you want coming to your website. We will have a significant number of negative keywords that we have identified

from previous clients in your industry that we can incorporate into your account. Ongoing reviews of search queries and the addition of negative keywords are part of our standard operating procedures. Bid Adjustments-​ We will utilize our proprietary bid management software and expertise in a manner that allows us to bid specifically on the keywords and websites that best reach the campaign's target audience for the most cost-effective rates. As a general rule, we found that positions two and three are often the most cost-effective, but we will treat each keyword individually and use our tools to push them to the optimal positions. Managing by Devices-​ With the advent of Google enhanced campaigns, the mobile marketplace has changed. While mobile traffic is a sizable segment of the online marketplace, it tends to convert at a lower rate. We will adjust to this conversion rate in two ways. Click-to-call conversions from mobile devices are often the preferred method of converting, so we will definitely want to incorporate click-to-call into our strategies. Secondly, we typically recommend bidding down on our mobile bids, and our experience indicates that a reduction of 10 to 15 percent in your marketplace is a good starting point, although you may have internal data that further refines this figure. Time of Day/Day of Week Adjustments- ​While it is appropriate to run the campaigns 24/7, it is important to adjust bids by time of day and day of the week. It is best to adjust bids by the time of day, so that we are only paying what a click is truly worth, being more aggressive when the best traffic is available and saving money during the off times. There are smaller adjustments to be made by day of the week. Again, we can pull on our experience in your industry, or you may have internal data that further refines these adjustments. Ad Creation- ​Getting the messaging right is a big key to successful PPC marketing. We have seen such messaging have profound effects on both click-through rates and conversion rates, which is one of the reasons we emphasize such a high level of client interaction when creating campaigns. We will incorporate your messaging with our standard best practices regarding ad copy to create effective, compelling ads. This is true for both text and image ads. We can either utilize existing image ads that you have created, or create new and unique ads with images that you provide us. Part of getting the messaging right is making sure that we are using proven images from your inventory. Ad Variations- ​Our Company recommends split testing a variety of ad variations. We will create a series of highly optimized ads, and will continually split test them against one another. We will also incorporate ad extensions into every ad group and optimize them as well, in an effort to improve click-through rates. Display Network-​ Initially, we recommend not devoting more than 10 to 15 percent of the PPC budget to the display networks. This network targets people who are researching information on websites that are relevant to your industry, but we project the traffic quality there to be much lower than in the search networks. However, the click cost in the display networks, which we predict will be a fraction as much as the search networks, is low enough that we believe this can be a small source of cost-effective traffic. In particular, we want to focus on remarketing (see below). If the data proves otherwise, we will enlarge the budgets for these campaigns and expand the display networks. Remarketing-​ We believe that “remarketing” (sometimes called “retargeting”) will be a vital component to the success of your digital marketing efforts. Here is a brief explanation. With the exception of those few people who have cookies disabled on their computer, a web tracking device called a cookie can be placed on the computer of any website visitor. It doesn't matter how they arrived on the website. Those people can then be targeted with low cost ads and visit different sites online. This scenario is typically very cost-effective and can turn a one-time visitor into a customer, essentially multiplying our efforts towards target clientele.

Facebook PPC, Areas of Focus/Methodologies​:

Review of Goals​ - Alignment of awareness, engagement, conversion goals with client. Tracking and Conversion Analyses​- Basic analytics tracking and conversion tracking codes will be provided and can be installed by Clickable as needed. Proper tracking is essential to our success and we will work with your team to ensure it is accurate. Reach Customers You Know​ – We set-up custom audiences to reach customers you already know with ads on Facebook. Audience Selection and Testing​ – Selecting the Location, Age, Gender, Demographics, Interests, (TV Shows, Influencers, Magazines) Competitors, Behavior and Connections are key to the success of any Facebook PPC

• Campaign. We believe in continuous split-testing.

Remarketing ​– We will set up custom audiences so we can reach the group of people who have visited your web site, opened your email and reach them with ads on Facebook. It is a great way to re-engage with your audience. Find People Similar to Your Customers​ – We will create Lookalike Audiences where Facebook will find even more people who are similar to the client’s customers who like your page, who engage with your page, who visit your website, or who use your app. Managing by Devices​- We set up campaigns that target your audience by devices. 3rd Party Data​ – We will tap into third-party data to improve our conversion goals. Time of Day/Day of Week Adjustments​- For certain goals, Clickable recommends ad scheduling or day parting. Ad Variations​- Clickable recommends split testing a variety of ad variations. We will create a series of highly

• ptimized ads and will continually split test them against one another. We will also incorporate ad extensions into

every ad group and optimize them as well, in an effort to improve click-through rates. Tools​- We will share our proprietary reporting tool and report automation and delivery under your agency’s logo. The reports will only be sent to Lumentus.

Twitter PPC Areas of Focus/Methodologies​:

Review of Goals​ - Alignment of awareness, engagement, conversion goals with client. Tracking and Conversion Analyses​ - Basic analytics tracking and conversion tracking codes will be provided, and can be installed by Clickable as needed. Proper tracking is essential to our success and we will work with your team to ensure it is accurate. Reach Customers you Know (Tailored Audience)​ – With the permission of the client, we upload email lists, mobile advertising ids, mobile phone numbers, twitter ids, website visitor cookies of the client and reach them on Twitter. Audience Selection and Testing​ – Selecting the right Geo, Language, Gender, Demographics, Interests and Influencer handles, Competitor handles, Follower handles are key to the success of any Twitter PPC Campaign. We believe in continuous split-testing. Remarketing​ – We will set up custom audiences so we can reach the group of people who have visited your web site, visited your tagged pages, and reach them with ads on Twitter. It is a great way to re-engage with your audience. Find People Similar to Your Customers​ – We will create Lookalike Audiences where Twitter will find even more people who are similar to the client’s customers who like your page, who engage with your page, who visit your website, or who use your app. Keywords/Negative Keywords ​ – We will target keywords found in posts and timelines. We also maintain the negative keywords so your ads do not show in places you don’t want. Managing by Devices ​- We set up campaigns that target your audience by devices, carrier and new mobile user targeting TV Targeting​ – For certain advertisers, targeting the Twitter users while they are watching TV may be very effective. 3rd Party Data​ – We will tap into third-party data to improve our conversion goals. Time of Day/Day of Week Adjustments​- For certain goals, Clickable recommends ad scheduling or day parting. Ad Variations ​- Clickable recommends split testing a variety of ad variations. We will create a series of highly

• ptimized ads, and will continually split test them against one another. We will also incorporate ad extensions into

every ad group and optimize them as well, in an effort to improve click-through rates.