Da Data ta 10 101 2018 Kids Count Conference Albuquerque, NM - - PowerPoint PPT Presentation

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Da Data ta 10 101 2018 Kids Count Conference Albuquerque, NM - - PowerPoint PPT Presentation

Da Data ta 10 101 2018 Kids Count Conference Albuquerque, NM Armelle Casau, Ph.D. Stephanie Brinker, Ph.D. nmvoices.org Yo Your ur mes essaging saging to tool olbox box Data + + Sto tori ries es nmvoices.org Bew eware are


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Da Data ta 10 101

2018 Kids Count Conference

Albuquerque, NM

Armelle Casau, Ph.D. Stephanie Brinker, Ph.D.

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Yo Your ur mes essaging saging to tool

  • lbox

box

+ +

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Sto tori ries es

Data

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Bew eware are of

  • f da

data ta ov

  • verload

erload

  • Focus on key impactful facts
  • Use data as punctuation,

not a headline

  • Don’t make people do the math
  • Use good data sources
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reliable

consistent

comparable government sources

tied to improved

  • utcomes through

research

local

Bet etter ter da data ta lea ead d to to be bett tter er solu

  • lutions

tions

nmvoices.org

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Wh What at is KI KIDS DS CO COUNT? UNT?

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DATA - RESEARCH - POLICY

Because all children―regardless of where they live, how much money their parents make,

  • r the color of their skin―should have the best possible shot at reaching their full potential.
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KI KIDS DS CO COUNT UNT Da Data ta Ce Center nter

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www.datacenter.kidscount.org

KIDS DS COU OUNT NT Data ta Center ter

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TABLES MAPS TREND LINES BAR GRAPHS

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Re Reports ports

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Fa Fact ct sheets heets

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NM ORGANIZATIONS Cradle to Career Policy Institute Bureau of Business and Economic Research NM Community Data Collaborative Share NM CENSUS American FactFinder Quick Facts My Tribal Area Current Population Survey Small Area Health Insurance Estimates Small Area Income and Poverty Estimates NM AGENCIES NM Dept. of Health NM Indicator-Based Information System NM Youth Risk & Resiliency Survey NM Dept. of Workforce Solutions NM Child, Youth and Family Dept. NM Human Services Dept. NM Public Education Dept. NATIONAL ORGANIZATIONS Center on Budget and Policy Priorities Feeding America Kaiser Family Foundation County Health Rankings & Roadmaps City Health Dashboard Economic Policy Institute National Women’s Law Center National Equity Atlas Afterschool Alliance US AGENCIES US Health and Human Services Dept. US Centers for Medicare & Medicaid Services US Dept. of Agriculture US Bureau of Labor Statistics US Dept. of Education National Center for Education Statistics

Examples mples of f oth ther er useful eful data ta sites tes

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Fo Focus cus on

  • n th

the WHY e WHY

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  • Start with the “why”

not the “what”

  • r the “how”
  • Appeal to the

emotional brain

Source: Simon Sinek TEDx talk
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Th The e po powe wer r of

  • f so

social cial mat ath h

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  • Make data more meaningful & digestible
  • Put data in social context to give it meaning
  • Surprise people & provoke emotional

responses

  • Make comparison with familiar things
  • Highlight misplaced societal values
Sources: Frameworks Institute Berkeley Media Studies Group
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Wh Which h on

  • ne is

e is mo more mea e meani ningful ngful at at a q a qui uick ck gl glan ance? ce?

Source: Policy Matters Ohio

This one…

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Source: Policy Matters Ohio

…or that one?

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Source: NM Voices for Children
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Source: Justice Policy Institute
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Source: Prevent Handgun Violence Against Kids
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Th The e po powe wer r of

  • f so

social cial mat ath h

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Br Break do down the numb mber by t y time me or do dollars

“The food and beverage industry spends $2 billion a year just targeting kids — that’s more than $5 million every day just to reach children and youth.”

Br Break the numb mber r do down by y pl place

“137,000 New Mexico kids are food insecure. That’s equivalent to every student in the Albuquerque, Santa Fe, Las Cruces, and Clovis school districts not having have reliable access to a sufficient amount of nutritious food.”

Sources: Berkeley Media Studies Group NM Voices for Children
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Pe Perso sona nalize lize or localize alize the numb mber

“Community residents near a gasoline refinery noted that the plant emits 6 tons of pollutants/day—that’s 25 balloons full of toxic pollution for each school child in the town.”

Pr Provid

  • vide

e comp mparis risons

  • ns to fami

miliar liar things gs

“AMC Theater’s large popcorn has 1,030 calories and 57 grams of fat. That’s like eating a pound of baby back ribs topped with a scoop of Häagen-Dazs ice cream.”

Pr Provid

  • vide

e ironic nic or shocking king comp mparisons isons

“More Americans believe Elvis is alive than oppose universal background checks for gun buyers.”

Sources: Sightline Institute Good Beginnings Media Institute Berkeley Media Studies Group
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Ho How ha have ve you you us used ed da data a ef effectively ectively?

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Th Thank ank you

  • u fo

for r al all l th that at you

  • u do

do fo for r ou

  • ur

r communiti

  • mmunities!

es!

Don’t hesitate to contact us with data questions

Armelle Casau acasau@nmvoices.org (505) 361-1279 Stephanie Brinker sbrinker@nmvoices.org (505) 361-1281