Da Data ta 10 101 2018 Kids Count Conference Albuquerque, NM Armelle Casau, Ph.D. Stephanie Brinker, Ph.D. nmvoices.org
Yo Your ur mes essaging saging to tool olbox box Data + + Sto tori ries es nmvoices.org
Bew eware are of of da data ta ov overload erload • Focus on key impactful facts • Use data as punctuation, not a headline • Don’t make people do the math • Use good data sources nmvoices.org
Bet etter ter da data ta lea ead d to to be bett tter er solu olutions tions government consistent sources local reliable tied to improved comparable outcomes through research nmvoices.org
Wh What at is KI KIDS DS CO COUNT? UNT? DATA - RESEARCH - POLICY Because all children―regardless of where they live, how much money their parents make, or the color of their skin―should have the best possible shot at reaching their full potential. nmvoices.org
KI KIDS DS CO COUNT UNT Da Data ta Ce Center nter nmvoices.org
KIDS DS COU OUNT NT Data ta Center ter www.datacenter.kidscount.org nmvoices.org
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TABLES TREND LINES MAPS BAR GRAPHS nmvoices.org
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Re Reports ports nmvoices.org
Fa Fact ct sheets heets nmvoices.org
Examples mples of f oth ther er useful eful data ta sites tes CENSUS NM AGENCIES American FactFinder NM Dept. of Health Quick Facts NM Indicator-Based Information System My Tribal Area NM Youth Risk & Resiliency Survey Current Population Survey NM Dept. of Workforce Solutions Small Area Health Insurance Estimates NM Child, Youth and Family Dept. Small Area Income and Poverty Estimates NM Human Services Dept. NM Public Education Dept. NM ORGANIZATIONS Cradle to Career Policy Institute Bureau of Business and Economic Research NM Community Data Collaborative Share NM US AGENCIES US Health and Human Services Dept. NATIONAL ORGANIZATIONS US Centers for Medicare & Medicaid Services Center on Budget and Policy Priorities US Dept. of Agriculture Feeding America US Bureau of Labor Statistics Kaiser Family Foundation US Dept. of Education County Health Rankings & Roadmaps National Center for Education Statistics City Health Dashboard Economic Policy Institute National Women’s Law Center National Equity Atlas Afterschool Alliance nmvoices.org
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Fo Focus cus on on th the WHY e WHY • Start with the “why” not the “what” or the “how” • Appeal to the emotional brain Source: Simon Sinek TEDx talk nmvoices.org
Th The e po powe wer r of of so social cial mat ath h • Make data more meaningful & digestible • Put data in social context to give it meaning • Surprise people & provoke emotional responses • Make comparison with familiar things • Highlight misplaced societal values Sources: Frameworks Institute nmvoices.org Berkeley Media Studies Group
Wh Which h on one is e is mo more mea e meani ningful ngful at a q at a qui uick ck gl glan ance? ce? This one… nmvoices.org Source: Policy Matters Ohio
…or that one? nmvoices.org Source: Policy Matters Ohio
nmvoices.org Source: NM Voices for Children
nmvoices.org Source: Justice Policy Institute
nmvoices.org Source: Prevent Handgun Violence Against Kids
Th The e po powe wer r of of so social cial mat ath h Br Break do down the numb mber by t y time me or do dollars “The food and beverage industry spends $2 billion a year just targeting kids — that’s more than $5 million every day just to reach children and youth .” Br Break the numb mber r do down by y pl place “ 137,000 New Mexico kids are food insecure. That’s equivalent to every student in the Albuquerque, Santa Fe, Las Cruces, and Clovis school districts not having have reliable access to a sufficient amount of nutritious food.” Sources: Berkeley Media Studies Group nmvoices.org NM Voices for Children
Pe Perso sona nalize lize or localize alize the numb mber “Community residents near a gasoline refinery noted that the plant emits 6 tons of pollutants/day —that’s 25 balloons full of toxic pollution for each school child in the town .” Pr Provid ovide e comp mparis risons ons to fami miliar liar things gs “AMC Theater’s large popcorn has 1,030 calories and 57 grams of fat. That’s like eating a pound of baby back ribs topped with a scoop of Häagen- Dazs ice cream.” Pr Provid ovide e ironic nic or shocking king comp mparisons isons “More Americans believe Elvis is alive than oppose universal background checks for gun buyers .” Sources: Sightline Institute Good Beginnings Media Institute nmvoices.org Berkeley Media Studies Group
Ho How ha have ve you you us used ed da data a ef effectively ectively? nmvoices.org
Th Thank ank you ou fo for r al all l th that at you ou do do for fo r ou our r communiti ommunities! es! Don’t hesitate to contact us with data questions Armelle Casau acasau@nmvoices.org (505) 361-1279 Stephanie Brinker sbrinker@nmvoices.org (505) 361-1281 nmvoices.org
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