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What is branding? Brands have meaning. Brands have personality. Brands have attitude. And because people so often identify with, relate to, and define themselves by them, brands have influence. Gronlund, Jay. Basics of Branding: A Practical Guide for Managers . New York, NY, USA: Business Expert Press, 2013. Print. 3. https://upload.wikimedia.org/wikipedia/commons/f/f9/LeftShoulderBrand.JPG
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Your brand is not necessarily what you want it to be, instead your brand is how people see and feel about you. You cannot control what your brand is, but you can use branding tactics and your visual identity to guide your brand. Tomcik , Laura. “Tying it All Together: Utilizing Market Research to Inform a Marketing Plan and Further Library Branding.” Public Services Quarterly . 11 (2015): 59-65. Print. 61 • Friendly and approachable • Knowledge and expertise • Discover, create, and innovate Buswell Library @ Wheaton College http://www.wheaton.edu/~/media/64419DEDE0154AC594437DB03FFABA4D.ashx?&mw=540
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References Gronlund, Jay. Basics of Branding : A Practical Guide for Managers. New York, NY, USA: Business Expert Press, 2013. Print. Tomcik , Laura. “Tying it All Together: Utilizing Market Research to Inform a Marketing Plan and Further Library Branding.” Public Services Quarterly . 11 (2015): 59-65. Print.
If ALA was a person, what one word would you use to describe it?
Questions? Jodie Borgerding Instruction Librarian Webster University (314) 246-7819 jborgerding80@webster.edu https://www.flickr.com/photos/thomashawk/308632245
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