https://www.flickr.com/photos/thomashawk/308632245 What is branding? - - PowerPoint PPT Presentation

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Nov 09, 2023 142 likes •326 views

https://www.flickr.com/photos/thomashawk/308632245 What is branding? Brands have meaning. Brands have personality. Brands have attitude. And because people so often identify with, relate to, and define themselves by them, brands have

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https://www.flickr.com/photos/thomashawk/308632245

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What is branding?

Brands have meaning. Brands have

personality. Brands have attitude. And

because people so often identify with, relate to, and define themselves by them, brands have influence.

Gronlund, Jay. Basics of Branding: A Practical Guide for Managers. New York, NY, USA: Business Expert Press, 2013. Print. 3.

https://upload.wikimedia.org/wikipedia/commons/f/f9/LeftShoulderBrand.JPG

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http://www.coca-cola.co.uk

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http://blog.toyota.co.uk/toyota-logo-download

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http://www.redcross.org/images

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https://upload.wikimedia.org/wikipedia/commons

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Webster University Worldwide

http://www.webster.edu/locations

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Decision Time

https://www.flickr.com/photos/marfis75/14481855815

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Buswell Library @ Wheaton College

Friendly and approachable
Knowledge and expertise
Discover, create, and innovate

http://www.wheaton.edu/~/media/64419DEDE0154AC594437DB03FFABA4D.ashx?&mw=540

Your brand is not necessarily what you want it to be, instead your brand is how people see and feel about you. You cannot control what your brand is, but you can use branding tactics and your visual identity to guide your brand.

Tomcik, Laura. “Tying it All Together: Utilizing Market Research to Inform a Marketing Plan and Further Library Branding.” Public Services Quarterly. 11 (2015): 59-65. Print. 61

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Expert Knowledge. Strategic Partnerships. Customized Services.

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Where is ILSD now?

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References

Gronlund, Jay. Basics of Branding : A Practical Guide for Managers. New York, NY, USA: Business Expert Press, 2013. Print. Tomcik, Laura. “Tying it All Together: Utilizing Market Research to Inform a Marketing Plan and Further Library Branding.” Public Services Quarterly. 11 (2015): 59-65. Print.

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If ALA was a person, what one word would you use to describe it?

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Questions?

Jodie Borgerding Instruction Librarian Webster University (314) 246-7819 jborgerding80@webster.edu

https://www.flickr.com/photos/thomashawk/308632245