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THE USE AND AUDIENCES OF THE USE AND AUDIENCES OF NATIONAL FOREST NATIONAL FOREST SUSTAINABILITY REPORTS SUSTAINABILITY REPORTS by by Jari Parviainen Jari Parviainen Finnish Forest Research Institute, Joensuu Forest C& I Analytical


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Jari Parviainen 6.6.2008

THE USE AND AUDIENCES OF THE USE AND AUDIENCES OF NATIONAL FOREST NATIONAL FOREST SUSTAINABILITY REPORTS SUSTAINABILITY REPORTS

by by Jari Parviainen Jari Parviainen Finnish Forest Research Institute, Joensuu

Forest C& I Analytical Framew ork and Reporting Forest C& I Analytical Framew ork and Reporting Workshop Workshop Metla House, Joensuu, Finland Metla House, Joensuu, Finland May 19-21, 2008 May 19-21, 2008

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Jari Parviainen 6.6.2008

1) how and for what purposes the reports are being used,

  • 2) who are the main users and

audiences of the reports,

  • 3) experiences in how to present the

results in reports, and

  • 4) in what ways they are the most

effectively used in communication

The use and audiences of national reports Questions to be answered

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  • I. The review of national (nine country reports

representing MCPFE, Montreal and ITTO processes) reports presented for the Inter C&I Process Harmonization Workshop in 2006 in Bialowieza

  • II. State of Finland’s Forests 2007

Evaluation on the use of the report by stakeholder panel in April 2008 Experiences in communication

Material for analysis

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  • I. Review of nine country reports in 2006

MCPFE countries: Austria 2004 Switzerland 2005 Finland 2005 (2007) Montreal process countries: USA 2003 Australia 2003 Japan 2003 ITTO countries: Malaysia 2003 Philippines 2005 Ghana 2004

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Characteristics of the national reports

  • 1. C&I provide a balanced compendium
  • f information on SFM
  • 2. C&I provide broader view than

the traditional statistics

  • 3. Compilation in various ways
  • 4. Reporting requirements are

increasing

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Pan-European indicators for SFM 2003

Forest Resources

  • Forest area
  • Growing stock
  • Age structure/Diameter

distribution

  • Carbon stock
  • Energy from wood

resources

Socio-economic functions

  • Forest holdings
  • Contribution of forest sector to GDP
  • Net revenue
  • Expenditures for services
  • Wood consumption
  • International trade in wood
  • Workforce
  • Employment (incl. safety and

health)

  • Accessibility for recreation
  • Cultural values

Forest Health

  • Deposition of air pollutants
  • Soil condition
  • Defoliation
  • Forest damage

Productive Functions of Forests (Wood and Non- Wood)

  • Increment and fellings
  • Roundwood
  • Non-wood goods
  • Forests under management plans
  • Services

35 INDICATORS FOR SUSTAINABLE FOREST MANAGEMENT

Protective Functions in Forest

  • Area
  • Infrastructure

Biological Diversity

  • Tree species composition
  • Regeneration
  • Naturalness
  • Introduced tree species
  • Dead wood
  • Genetic resources
  • Landscape pattern
  • Threatened forest species
  • Protected forests
  • 1. C&I provide a balanced compendium
  • f information on SFM
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  • 2. C&I broader view than the traditional statistics

Trends, descriptive indicators Combination with politics Tables, figures, original data

Country report Statistical yearbook

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  • 3. Compilation in various ways
  • group of scientists and other stakeholders (panel)
  • group of experts coordinated by governmental

authorities

  • by ministries
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  • 4. Reporting requirements are

increasing, not only for forest purposes

  • overlapping efforts, more

coordination required,

  • new aspects, comprehensive

reporting is

  • expensive, forest indicators

asked for other sector’s report

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Use and audiences of national reports

Main users are governmental officials Linkages with other sector’s reports For informing the customers on the state of forests

Educational purposes Forest management and certification Excellent tools for science/policy interface

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Main users are governmental officials

  • the basic reservoir for reporting and forest policy dialogue
  • presenting status of forests for national and international use
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Linkages with other sector’s reports

  • nly few indicators,

not the whole set

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For informing the customers on the state of forests

Important for exporting countries, such as Finland

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Educational purposes

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Forest management and certification

“sustainable forest management” can be made both visible and understandable–transfer from the paper to the field

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Forest certification

PEFC is based on the internationally agreed concept on sustainable forest management (thematic areas of nine regional C&I processes) and internationally used rules and procedures on certification processes. The FSC certification system uses ten general principles of good forest stewardship.

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Excellent tools for science/policy

Reporting highlights information gaps Goal setting of new research agenda Harmonizing the terms and definitions

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How to present the results?

Value-free or value-based intepretations Diverse views : Austria and Switzerland with political recommendations Australia and Finland without value-based intepretations The evaluation panel of Finland’s report: value- free attitude favored, but clear messages on trends and their linkages to policy Other sector’s reports need value-free data for their

  • wn applications
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II State of Finland’s Report 2007 Experiences on communication:

Third report (1996, 2000 and 2007) Multistakeholder steering group Clear summaries by criteria Presented personally to the Minister supported by a press release Articles with compare to the MCPFE report results Press release on the occasion

  • f fifth MCPFE in Warsaw
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II State of Finland’s Report 2007

Experiences on communication:

Report is considered as a very important because of three aspects: 1) showing long-term trends and changes in the forests, 2) integrating the forest policy goals and decisions with the measurable indicators 3) making a continuous base for the international comparability

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Experiences on communication:

State of Finland’s Forests 2007

Report as such not well suited for public information on forests A brochure with reduced set of indicators positively received by policy makers

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Reduced sets of indicators for public audience

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Reduced sets of indicators for public audience

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Experiences on communication:

State of Finland’s Report 2007

Report as such not well suited for public information on forests A brochure with reduced set of indicators positively received by policy makers Press release, interviews and articles are been succesful

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Interviews

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Metsäntutkimuslaitos Skogsforskningsinstitutet Finnish Forest Research Institute www.metla.fi

Press release

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Articles

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Experiences on communication:

State of Finland’s Report 2007

Report as such not well suited for public information on forests A brochure with reduced set of indicators positively received by policy makers Press release and articles are been succesful The comparision of Finnish situation to the European situation has raised much interest

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Articles comparision with European situation succesful

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Experiences on communication:

State of Finland’s Report 2007

Report as such not well suited for public information on forests A brochure with reduced set of indicators positively received by policy makers Press release and articles are been succesful The comparision of Finnish situation to the European situation has raised much interest The internet based communication is the main tool to disseminate the information, findings, graphs and other material (descriptive indicators)

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Internet: www.metla.fi/metinfo: www.forest.fi

  • Point of view: Finland's forest protection is the strictest in Europe

The area of protected forests has been tripled during 30 years. The protected area is among the most extensive in Europe, writes Dr. (For), Mr. Jari Parviainen.

  • Dr. (For.) Jari Parviainen
  • Director, Finnish Forest Research Institute, Joensuu Unit
  • The first protection areas in Europe were established nearly 150 years ago, often for

religious reasons. Either the protected sites were considered holy, or they were protected as the hunting grounds of the nobility – or to maintain exceptionally beautiful natural areas.

  • The activity was at its highest during the 1980’s and 1990’s. As a result, the most

valuable sites are by now under protection and new, strictly protected forest areas are very rarely established in Europe. Unified classification of forest protection The spectrum and the strictness of protection vary greatly between the European

  • countries. This is because there is much variation in the forest growth.

Area and share of strictly protected forests in certain European countries 26,55 Kb The strictness of forest protection in certain European countries 26,88 Kb

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Communication:

conclusions

The communication people consider: the internet based communication as the main tool for the dissemination of the information regarding forest sustainability. The original forest data as numbers is most valuable, while it allows the modifications and illustrations of information for various purposes and audiences. The comparision of country situation to other countries helps the users to understand the messages

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Summary of the presentation:

  • The information gathered by indicators is important and unique,

however, the report itself has a limited use

  • While demand for various reporting is increasing, the aim should be that

the information can be reported and verified once, and then used for many different purposes.

  • These requirements call for customer oriented forest data collection and

reporting, such as wood based bioenergy or public wood products procurement reporting

  • Various reports are needed also for various audiences. For professionals

and experts comprehensive reports are the most suitable and useful, but for public audiences, top level policy decision makers and other sectors simple messages and reduced number of selected indicators are more relevant

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Thank you very much

Contact: Jari Parviainen Finnish Forest Research Institute (Metla) Joensuu Yliopistokatu 6, FIN 80100 JOENSUU email: jari.parviainen@metla.fi