find audiences Providing the tools Good high resolution - - PowerPoint PPT Presentation

find audiences providing the tools
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find audiences Providing the tools Good high resolution - - PowerPoint PPT Presentation

Working together to find audiences Providing the tools Good high resolution image/images Clear, plain English description Suggested target audiences Content Engagement The right image High-res Engaging/intriguing


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Working together to find audiences

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Providing the tools

  • Good high resolution image/images
  • Clear, plain English description
  • Suggested target audiences
  • Content
  • Engagement
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The right image

  • High-res
  • Engaging/intriguing
  • Active
  • People/faces if possible
  • Works in different formats
  • White space or cutout potential
  • Text-free
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Explaining your event

1) What can people expect to see/happen? 2) If you had to describe your event in one sentence, what would it be? 3) What is your event definitely NOT? E.g. It is not a

  • comedy. It is not for children.

4) What sort of person/people will connect with it most? 5) What will audiences take away from your event? 6) What is the key selling point of your show? What is special/different about it?

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Content is queen

  • Video: trailers,

interviews, footage, voxpops

  • Blog content
  • Production

shots/rehearsal imagery

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Brand

  • Brand reputation and recognition is key