find audiences Providing the tools Good high resolution - PowerPoint PPT Presentation

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Working together to find audiences Providing the tools Good high resolution image/images Clear, plain English description Suggested target audiences Content Engagement The right image High-res Engaging/intriguing

Working together to find audiences
Providing the tools • Good high resolution image/images • Clear, plain English description • Suggested target audiences • Content • Engagement
The right image • High-res • Engaging/intriguing • Active • People/faces if possible • Works in different formats • White space or cutout potential • Text-free
Explaining your event 1) What can people expect to see/happen? 2) If you had to describe your event in one sentence, what would it be? 3) What is your event definitely NOT? E.g. It is not a comedy. It is not for children. 4) What sort of person/people will connect with it most? 5) What will audiences take away from your event? 6) What is the key selling point of your show? What is special/different about it?
Content is queen • Video: trailers, • Production interviews, shots/rehearsal footage, voxpops imagery • Blog content
Brand • Brand reputation and recognition is key

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