Other Communication Channels Select channels of communication that - PowerPoint PPT Presentation

Other Communication Channels

Select channels of communication that will reach your audiences.

During Preplanning Ask: • Which channels are available? (Consider your schedule and resources.) • Which channels will target audiences find credible? • Which channels fit the communication intent (inform, influence, allay fears, change behavior)?

Potential Channels • Face-to-face • Group delivery • Organizational • Mass media • Community • Combinations

Potential Tools • Briefings • Presentations • Community mailings • Public meetings • Exhibits • Small group meetings • Factsheets • Telephone contacts • Newsletters • Open houses or availability sessions

Briefings • Briefings are held for officials, media representatives, and community leaders. • Benefits: Allow direct questioning of SMEs, Prepare officials to answer questions from constituents. • Limitation: Limited invitations mean some are left out and may feel excluded.

Community Mailings • Community mailings can target communities with specific factual, noncomplex information. • Benefit: Use less planning and coordination time than a briefing. • Limitation: No immediate interaction or feedback.

Exhibits • Exhibits offer visuals to help illustrate health issues and proposed actions. • Benefit: Visual impact with lasting impressions. • Limitation: One-way communication unless an SME stands by.

Factsheets • Factsheets are brief reports to summarize information. • Benefit: Good background tools. • Limitation: Require careful writing to make information easy to understand.

Availability Sessions and Poster Sessions • Availability sessions and poster sessions are small, informal meetings for the community and public health responders to meet one-on-one. • Benefit: Help build trust and credibility. • Limitation: Require significant time and effort.

Public Meetings/Town Hall Meetings • Public meetings/town hall meetings are large meetings open to the public so that experts can present information, answer questions, and gain feedback. • Benefit: Community can express concerns and be heard. • Limitation: Can intensify conflicts.

Telephone Contacts • Telephone contacts can be one-on-one with key civic leaders or a conference call for entire stakeholder or partner organizations. • Benefit: Speed and ease of execution. • Limitation: Difficult to stick to agenda time and may be an opportunity to have demands made through group pressure.