Other Communication Channels Select channels of communication that - - PowerPoint PPT Presentation

Other Communication Channels

Select channels of communication that will reach your audiences.

During Preplanning Ask:

• Which channels are available? (Consider your

schedule and resources.)

• Which channels will target audiences find

credible?

• Which channels fit the communication intent

(inform, influence, allay fears, change behavior)?

Potential Channels

• Face-to-face
• Group delivery
• Organizational
• Mass media
• Community
• Combinations

Potential Tools

• Briefings
• Community mailings
• Exhibits
• Factsheets
• Newsletters
• Open houses or

availability sessions

• Presentations
• Public meetings
• Small group meetings
• Telephone contacts

Briefings

• Briefings are held for officials, media

representatives, and community leaders.

• Benefits: Allow direct questioning of SMEs,

Prepare officials to answer questions from constituents.

• Limitation: Limited invitations mean some are left
• ut and may feel excluded.

Community Mailings

• Community mailings can target communities

with specific factual, noncomplex information.

• Benefit: Use less planning and coordination time

than a briefing.

• Limitation: No immediate interaction or

feedback.

Exhibits

• Exhibits offer visuals to help illustrate health

issues and proposed actions.

• Benefit: Visual impact with lasting impressions.
• Limitation: One-way communication unless an

SME stands by.

Factsheets

• Factsheets are brief reports to summarize

information.

• Benefit: Good background tools.
• Limitation: Require careful writing to make

information easy to understand.

Availability Sessions and Poster Sessions

• Availability sessions and poster sessions are

small, informal meetings for the community and public health responders to meet one-on-one.

• Benefit: Help build trust and credibility.
• Limitation: Require significant time and effort.

Public Meetings/Town Hall Meetings

• Public meetings/town hall meetings are large

meetings open to the public so that experts can present information, answer questions, and gain feedback.

• Benefit: Community can express concerns and

be heard.

• Limitation: Can intensify conflicts.

Telephone Contacts

• Telephone contacts can be one-on-one with key

civic leaders or a conference call for entire stakeholder or partner organizations.

• Benefit: Speed and ease of execution.
• Limitation: Difficult to stick to agenda time and

may be an opportunity to have demands made through group pressure.