Pet Product Retailing UK pet product market trends Karen Pickwick - - PowerPoint PPT Presentation

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Pet Product Retailing UK pet product market trends Karen Pickwick - - PowerPoint PPT Presentation

Pet Product Retailing UK pet product market trends Karen Pickwick Editor Pet Business World 1 The leading magazine and website for the UK pet trade 2 Website and Forum 3 Increased economic pressures Analysis of the vet market by the Fort


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Pet Product Retailing

Karen Pickwick Editor Pet Business World

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UK pet product market trends

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The leading magazine and website for the UK pet trade

2

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Website and Forum

3

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Increased economic pressures

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Analysis of the vet market by the Fort Dodge Index shows:

  • falling client numbers,
  • fewer client visits
  • lower average transaction values.
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UK pet population

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There are more than 125 million pets in the UK, including:

  • 100 million fish (indoor and outdoor)
  • 10.5 million dogs
  • 10.3 million cats
  • 7.5 million reptiles (including chelonia)
  • 2.3 million small mammals (including rabbits, guinea pigs

and hamsters)

  • 1.6 million birds (including aviary, poultry and pigeons)
  • 2.7 million others (including horses and ponies)
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UK pet ownership

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About half of all UK households

  • wn pets, including:
  • 8 million households with dogs (that’s 31%)
  • 6.7 million households with cats (26%)
  • 0.4 million households with fish (14%)
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Why do people have pets?

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  • 60% of single people in the UK bought a pet

for companionship.

  • Only 5% who had a pet for security reasons.
  • 21% of pet owners wanted a pet since

childhood

  • 39% of London’s pet owners bought their pet

for companionship – despite having 7.5 million

neighbours across the city!

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Where do people buy their dogs?

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  • Rescue centre: 32%
  • Friend/acquaintance: 25%
  • Recommended breeder: 16%
  • Private ad: 16%
  • Internet: 8%
  • Pet shop: 7%
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Classified ad

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FREE PUPPIES. Half Cocker Spaniel, half sneaky neighbour’s dog.

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Classified ad

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FREE YORKSHIRE TERRIER. Hateful little bastard. Bites!

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T

  • p dogs
  • 1. Labrador
  • 2. Border Collie
  • 3. Jack Russell Terrier
  • 4. Yorkshire Terrier
  • 5. German Shepherd
  • 6. Bischon Frise
  • 7. Rottweiler/Dalmation
  • 8. Cocker Spaniel/Shiatzu
  • 9. Labradoodle/Golden Retriever
  • 10. Greyhound (incorporating Whippets)/Chihuahua
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Financial health

“Pets are an essential part of the social, cultural and economic fabric of our country” ProPets 2011

  • Pet owners spend an average £87 million a week on pet

care (including veterinary)

  • That’s nearly £4.7 billion pa in tax.
  • Owning pets saves the NHS £1.4bn a year.
  • With just these two examples, the economic value of

pet ownership to the Exchequer exceeds £3.1bn a year

– that’s equivalent to nearly 1p on the basic rate of income tax!

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UK market value

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The UK pet market is currently worth just over £3bn

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Prepared food

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Estimates suggest that as many as half of all dogs and about 75% of cats are still fed non-manufactured food

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UK dog food market

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T

  • tal UK dog food market is worth £1.05bn
  • Wet food:

£325m (no growth on 2009)

  • Dry complete:

£483m (+2% on 2009)

  • Mixers:

£26m (-3%)

  • Treats:

£223m (+4%)

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UK cat food market

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Cat food has seen growth in value of 1% to £905 million.

  • Wet single-serve:

£480m (+1%)

  • Wet multi-serve:

£150m (-5%)

  • Dry complete:

£232m (+4%)

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Where Cat food is bought

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Leading brands

The T

  • p 11 global dog and cat food brands (2006-2010)

in descending order:

1. Pedigree 2. Whiskas 3. Friskies 4. Iams 5. Hill’s Science 6. Dog Chow 7. Royal Canin 8. Purina One 9. Hill’s Prescription Diet

  • 10. Beneful
  • 11. Eukanuba.
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Global market share

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Share of the 2010 global pet care market (retail value)

  • Mars

18%

  • Nestle

18%

  • Colgate-Palmolive

4%

  • Procter and Gamble

4%

  • Private label

11%

  • Del Monte Foods

3%

  • Others

42%.

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Raw/BARF diets

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Natural/Organic

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Growth in natural and

  • rganic ranges

mirrors trends in human foods

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Age, size and breed specific diets

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Health benefits

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The environment

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A brand’s “green” credentials are becoming increasingly important to customers

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Packaging

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There is great emphasis on convenience in packaging, from resealable bags to peel and serve

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Small animal market

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Small furries are BIG business – UK market worth £66m

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Accessories for small animals

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Accessories for small furries are becoming ever more elaborate

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Pet accessories

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The pet accessories market is worth £285m

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Reptile market

The trade sells more than 20 million crickets and a million locusts as livefoods EVERY WEEK

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Wild bird market

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Wild bird food and accessories are worth £250m – and growing

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The fluffy bits near the end..

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Our retail columnist Newshound

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The opportunity

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Despite a static pet population, the market is growing in value due to innovation by the

  • industry. As vets, you are uniquely placed to

grab a share of this success thanks to your professional expertise.