Pet Food Manufacturers’ Associa3on 23 September 2017
AGENDA Overview of UK/EU pet food industry - Michael Bellingham (PFMA) Pet Food Exposed: Behind the scenes of Pet Food Industry: Feeding the aging pets; nutriGonal needs of senior cats and dogs - Richard BuIerwick (WALTHAM Centre for Pet NutriGon) Standardising the predicGve equaGons to determine energy density in pet food - Thomas Brenten (Fediaf NutriGon & AnalyGcal Science Working Group) Manufactured Raw, sector-specific guidelines, approaches of different EU countries and naGonal associaGons - Claire Miller (PFMA Veterinary & NutriGon CommiIee and Raw Pet Food Group) PARNUTS: Background and where we are - Lisa Conboy (Fediaf PARNUTS Task Force) Q&A / Round Table Discussion - Chaired by Dr John Lowe (PFMA Veterinary & NutriGon CommiIee)
Who we are trade associaGon PFMA is a trade associaGon represenGng the UK pet food industry. Ø Established in 1970 Ø Has 76 member companies Ø Accounts for over 90% of the UK pet food market
PFMA Aims & Objec3ves Promote pet/bird food products Promote responsible pet ownership Raise standards in the pet food industry Represent members' views Share knowledge & keep members well informed SGmulate the growth & reputaGon of the industry
PFMA Secretariat Offices: Covent Garden, London 4 Permanent members of staff Michael Bellingham - Chief ExecuGve Lynn Insall – Technical and Brexit support Nicole Paley – CommunicaGons Sarah Hormozi – Veterinary and NutriGon
List of PFMA members visit us Link: www.pfma.org.uk/members-of-pfma/
Different Types of Pet Food Commercially Prepared Home-made Raw Cooked Complementary Complete (treats, snacks, mixers) Raw Cooked Raw Cooked Frozen & Dry & Wet Freeze Dried
Benefits of Prepared Pet Food • NutriGonally balanced and complete • Breed specific and life stage diets • Research and development • NutriGonal advantages (funcGonal ingredients, dieteGcs) • Environmental advantages vet owner vet owner
How is the industry regulated? EU Commission UK Government work together Work Work together together work together work together The European other European pet FederaGon for Pet food associaGons Food Industry Pet food companies
Pet Food Legisla3ons Over 50 pieces of legisla3on on: § Animal By-Products § Labelling § AddiGves § Feed Hygiene § TSE (Transmissible Spongiform Encephalopathies) § GM (Gene8cally modified organisms) § PARNUTS (DieteGcs) § Environmental issues § Weights and Measures 254 pages
Industry Guidelines & Codes of Prac3ce Raising the standards for the manufacturers § Guide to Good PracGce for the Safe Manufacture of Pet Food § Code of Good Labelling PracGce for Pet Food (communicaGons) FEDIAF Nutri3onal Guidelines • for Cats and Dogs • for Pet Rabbits
PFMA Commi[ees & Groups EXECUTIVE COMMITTEE COMMUNICATIONS REVIEW COMMITTEE COMMITTEE Veterinary & Nutrition Raw Materials Working Group Working Group Small Animal Raw Food Working Group Group Bird Export Group Working Group Fish Additives & Undesirable Group Group
3
UK Pet Food Market
EUROPEAN MARKET
Who we work with PFMA has frequent discussions with many other bodies and contacts FSA, Trading Standards Defra, APHA MPs, APGAW, PAC, Welfare OrganisaGons (RSPCA etc) BPC, BMPA, FABRA, UKRA, BAFSAM, PFI, BRC BVA, BVNA, BSAVA UniversiGes Industry experts
Important Issues Current and future focuses of PFMA Real truth about Pet Food Pet Obesity prevenGon EducaGon on responsible pet ownership AddiGve re-authorisaGon Undesirable substances maximum levels InterpretaGon issues with regulaGons Imports/exports issues NutriGonal guidelines & PARNUTS Labelling
Pet Obesity Campaign
How is pet food made? What is in it? Watch our short animated film www.youtube.com/watch?v=NbOnQSZ_RjA
Pet Food Fact Sheets Learn more about our Fact Sheets: www.pfma.org.uk/fact-sheets/
Calorie Content of Pet Food Dogs & Cats Daily Energy Requirement (DER) www.pfma.org.uk/fact-sheets/
Tools and Recourses; Pet Size-O-Meters hIp://www.pfma.org.uk/petometer.html
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