Naglaa El Shershaby Made her mark on CBC SOFRA since launch, - - PowerPoint PPT Presentation

Made her mark on CBC SOFRA since launch, becoming one

• f the most popular chefs on the channel and bringing in the

highest viewership rates among all CBC Network programs. She represents the middle class segment which is the largest segment of women in Egypt, she speaks their language and conveys their culture through her program to all other segments. Over the past 4 years, she proved that she is an expert in teaching women how to cook innovative and delicious recipes at the lowest cost possible.

Naglaa El Shershaby

Sofra in Numbers

Rank #1 Food & Drink website in MENA according to effective measure stats

4,589,925

9.4 M 1.1 M Subscribers: 1,044,307 Views: 313,462,805 M

Male 18.7% 18-24 25-34 35-44 45-54 55-64 65+ 10.80% 50.00% 14% 8.10% 10% 7.03%

Age Distribution

• Avg. monthly page views: 2,5M

Users: 977,426 K Female 81.30%

Live Videos

• Get Naglaa El-Shershaby to be your brand ambassadors & engage with vast fan base

directly through a Q&A 30 minutes live video experience.

• Reach to highly segmented audience integrating your brand on both

CBC Sofra & Celebrity Chef’s Fan pages for branding, engagements, and brand activation purposes

• Get your video shared on the biggest Social Media platforms

Facebook/ Instagram

• Having your brand mentioned in an

awareness post a week before the live experience.

• Fans will be notified that your brand

is live on CBC guaranteeing high reach.

Pre the Event Getting Live! Continued lifetime experience

• Go live with top chefs celebrities in

the middle east in a high engaging experience.

• Integration opportunities:

1- Sponsored by Stripe through the Video 2- Logo integration 3- Brand fan page mention 4- Recipe integration and brand mention in comments 5- Product placements 6- Brand integration in a short live cooking show

Retaining the live experience on the platforms through posting the video on the pages with the possibility of cross- posting to client’s accounts. Live Videos

REACH UP TO 13.6M FAN BASE THROUGH COMPLETE SOCIAL and BRAND INTEGRATION EXPERIENCE

Content animated Integration, Video

• Have Naglaa’s recipes branded

with an animated tip relevant to your brand nature

Have the wealth of a huge viewership from YouTube and huge fan base from Facebook.

Animated Tips Hosted Branding Sponsored Edited recipe

• Have Naglaa’s recipes brand

integrated with an animated stripe.

• Have recipes from your choice

from Naglaa’s recipes short edited and integrated with your brand

Content Integration GIFs - Static Posts

• Creative static posts

integrating your brand with Chef’s Naglaa tips.

Have the wealth of huge fan base from Twitter, Facebook & Instagram with your page mention and possibility of cross posting.

Sponsored tip posts GIF integrated posts Puzzles static posts

• Animated GIF creative post

integrating your brand with Chef’s Naglaa content

• Creative static puzzles

integrating your brand with Chef’s Naglaa recipes

Sponsored Recipe post

• Have Naglaa’s recipes brand

integrated with your brand look & feel shared across all social channels

Custom shoot recipe,

• Have a short quick recipe custom shot for your brand by Sofra famed

chef Naglaa El-shershaby

• Get the benefit of the huge viewership of Sofra followers and fans
• Sofra & Sofra Quick YouTube Channel, with a number of 720K subscribers and 214.5M

Views.

• Sofra & Naglaa and Sofra Quick Facebook pages, with a huge number of fans of 13.9M.
• Possibility of cross-posting to client’s accounts and brand’s page mention.

Video Premium content

Photo Session

• Get chosen recipes from the Chef’s recipes to be pictured beside your

brand, after being cooked by the chef.

• Get your brand pictured with The Celebrity Naglaa Shershaby and a

recipe of her own.

OR

Website Sponsorship & native integrations

• Get Naglaa El Shershaby web section sponsored with your brand across screens with the
• pportunity to sponsor all chef’s content
• Gutters
• Recipes sponsored by
• Recipes rating
• Ingredients sponsorship

+2-02- 33331000 Ext: 6100/ 6101 / 6106 16, Mosadak Street | Dokki, Giza - Egypt digital@Futuremedia-eg.com