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The Dissemination Game
How to communicate official statistics to non-expert users
The Dissemination Game The Dissemination Game How to - - PowerPoint PPT Presentation
The Dissemination Game The Dissemination Game How to - - PowerPoint PPT Presentation
The Dissemination Game The Dissemination Game How to communicate official statistics to non-expert users Intro: The Users Citizen User Information Forager Expert Section 1: Social Media 1.Tailor your content How? Quotes Slideshare
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Intro: The Users
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Citizen User Information Forager Expert
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Section 1: Social Media
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1.Tailor your content
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How?
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Quotes
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Slideshare
Slideshare at ONS
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Slideshare
See it working
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See it working
Animated gifs
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Animated gifs
See it working
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2.Use Events
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How?
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Awareness days
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Political events
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Calendar events
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3.Build relationships
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How?
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4.Plan
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Section 2: Change your outputs
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1.Make it snappy
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Example
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Content on ONS website
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Just 2.3% of births took place in the home in 2013, down from 33.2% in 1960
Percentage of births taking place at home, England and Wales, 1960 to 2013
My adaption
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2.Change your tone
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Example
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Content on ONS website Gender pay differences While there is no single measure that fully deals with the complex issue of the differences between men’s and women’s pay, in this bulletin we use median hourly earnings (excluding overtime). Including
- vertime can skew the results because men work
relatively more overtime than women, and using hourly earnings better accounts for the fact that men work on average more hours per week than women. The median is less affected by a relatively small number of very high earners than the mean, and therefore gives a better indication of typical pay. A paper further explaining our position on this topic is available.
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My adaption The gender pay gap – what is it and what affects it? As Jane Austen (almost) said: it is a truth universally acknowledged that men (generally) get paid more than women. But do they get paid more than women for doing the same work? That is harder to answer. The data published today in the Annual Survey of Hours and Earnings (ASHE) will give us the most up-to-date information on the pay gap between men and women.
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3.Beware the jargon
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Example
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Content on ONS website UK GDP growth in Quarter 1 2017 has been revised down by 0.1 percentage points from the preliminary estimate published on 28 April 2017; mainly due to broad-based downward revisions within the services sector.
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My adaption Growth in UK GDP between the last quarter of 2016 (October to December) and the first quarter
- f 2017 (January to March) was estimated to be
0.3% on 28 April 2017. However the most recent estimate puts GDP growth over this period at 0.2%. This change is mainly due changes in estimates of growth within the service sector.
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- 4. A picture paints a
thousand words
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Example
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See it
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5.Try new things
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Example
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See it working
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- 6. Consider what
people care about
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Examples
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- 7. Be upfront
& honest
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Example
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- 8. Have fun!
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Examples
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Baby Names
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Halloween
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Section 3: Improve your charts
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- 1. Annotation
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How?
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- 2. Bring out the story
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How?
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Section 4: Make it easy
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Excuse me, where are the carrots?
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