For personal use only For agents going places. Disclaimer For - - PowerPoint PPT Presentation

For agents going places.

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1 This Presentation is not a prospectus nor an ofger for securities in any jurisdiction nor a securities recommendation. The information in this Presentation is an overview and does not contain all information necessary for investment decisions. In making investment decisions in connection with any acquisition of securities, investors should rely on their own examination of the assets and consult their own legal, business and/or fjnancial advisers. The information contained in this presentation has been prepared in good faith by Applabs Technologies Ltd, however no representation or warranty expressed or implied is made as to the accuracy, correctness, completeness or adequacy of any statements, estimates, opinions or other information contained in the Presentation. To the maximum extent permitted by law, Applabs Technologies Ltd, its directors, employees and agents disclaim liability for any loss or damage which may be sufgered by any person through the use or reliance on anything contained in or omitted in this Presentation. Certain information in this Presentation refers to the intentions of Applabs Technologies Ltd, but these are not intended to be forecasts, forward looking statements or statements about future matters for the purpose of the Corporations Act or any other applicable law. The occurrence of events in the future are subject to risks, uncertainties and other factors that may cause Applabs Technologies Ltd’s actual results, performance or achievements to difger from those referred to in this Presentation. Accordingly, Applabs Technologies Ltd, its directors, offjcers, employees and agents do not give any assurance or guarantee that the occurrence of the events referred to in the Presentation will actually occur as contemplated.

Disclaimer

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REA seems to have lost sight of the fact that agents are their clients and that their entire client base wants to desert them.

Home Open Overview

Home Open is a highly mobile focused real estate portal designed to allow consumers to easily and effjciently fjnd properties to buy or rent Home Open allows consumers the unique ability to search for properties based on their current location and proximity to homes open for inspection in real-time Through revolutionary iBeacon technology, real estate agents are able to for the fjrst time communicate directly with consumers through push notifjcations The Home Open launch is perfectly timed as agents across Australia rallied together against the continued cost pressures of realestate.com.au Home Open is free to download for consumers and free for real estate agents to list properties Home Open is the only real estate portal outside of the majors that is available on web, iPhone, iPad and Android Monetisation ranges through white label sales, advertising, iBeacon sales and agent back-end portal subscription fees Home Open provides a high quality and innovative alternative platform to real estate agents from the dominance of realestate.com.au and domain.com.au

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3 Home Open takes modern, cutting edge technology and combines it with the traditional market of the real estate industry Home Open is now available on iPhone, iPad, Android and web Consumers are able to search in real-time for properties open for inspection, based on current location via Google maps Consumers are able to communicate directly with real estate agents through our in-app messaging feature ‘Plan My Day’ automatically calculates the best route for easy viewing of multiple properties open for inspection Users can take advantage of iBeacons - checkpoints placed around the inspection that send push notifjcations with information about the property Consumers are able ‘check in’ to any home open they attend as well as to RSVP to upcoming viewings Users are able to save properties to a favourites list, setup alerts and also fully customise their own settings and data profjle

Product Overview

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Home Open Timeline

Home Open idea Home Open acquired by Applabs iPhone App launched iPad version launched Agent sign up target 500 Consumer market launch WA Signed with CRM’s - AgentPoint, Locked On, Console, Agentboc, MultiArray and Renet Integrates Australian fjrst iBeacon technology Website launched Over 175 agency offjces signed up Consumer marketing launch SA, NT & TAS Agent sign up target 2000 First agent listings integrated Signed with CRM PortPlus Signed with CRM - Mydesktop Android version launched Agent sign up target 1000 Consumer marketing launch QLD Home Open unveiled at AREC conference Achieved fjrst sales of white label version to Acton Property Group Announce new CEO and CFO Finalise strategic partnership for launch Applabs Australia Pty Ltd restructure Launch V2 iPhone and iPad Launch V2 website Launch V3 iPhone and iPad Consumer marketing launch VIC and NSW

Oct 12 Dec 13 Mar 14 Mar 14 Jul 14 May 14 May 14 May 14 Jun 14 Jun 14 Jul 14 Jul 14 Aug 14 Aug 14 Aug 14 Sep 14 Oct 14 Oct 14 Nov 14 Dec 14 Jan 15 Feb 15 Mar 15 Mar 15 Mar 15 Apr 15 Apr 15

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Benefits

Easy to use search capabilities and user interface The fastest portal in the market to see open for inspections in real-time Only portal where you can RSVP to a home open with a simple click of a button Only portal which has the ability to chat live with agents through our in-app messenger The only portal that uses iBeacon technology Ofgers a new level of technology not seen in other real estate portals Free to advertise listings Increases the potential traffjc to any Home Open as opening times now available in real-time Allows for a huge amount of new data to be collected when consumers check in, RSVP and chat through the application Back-end agent portal is world class with simple and easy to use interface iBeacon technology Reduces paperwork and email trails White label application for your own customisable agent app

Consumers Real Estate Professionals

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Monetisation

White Label Sales

The Home Open White Label version ofgers agents an

• pportunity to connect with their buyers and renters whilst
• nly displaying their own properties. White label versions can

be fully customised and tailored to individual needs. Our white label apps range from $3,300+GST to well over $15,000+GST depending on the features chosen and the amount of customisation required.

Advertising

No advertising will be integrated into the iPhone or Android

• applications. Minimal advertising space will be ofgered on

the website www.homeopen.com. Agents can pay for subtle animated listings, which show animated .gif style images to attract users attention to the listings. In addition, agents are able to pay for double size listings. Referral advertising will also be integrated which connects consumers to property settlement offjces and mortgage

• brokers. Home Open will charge a connection fee for every

time a consumer is referred to a broker or settlement agent.

iBeacon Sales

iBeacons are being sold for $140+GST for a pack of 3 iBeacons and $40+GST per additional iBeacon.

Agent back-end portal subscription fees

Agents will have the option to pay $10 per iBeacon per month to use Home Open’s back-end analytics program that relays valuable data back to the agents. Some of the data includes a sign-in list, consumer frequency, as well as anonymous consumer property price gauging (consumer is asked to rate property 1-5 stars and enter price they think property is worth).

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7 Hire new CEO and CFO to lead the Home Open roll-out Enter into strategic partnerships and service agreements Grow Home Open branding and awareness through targeted marketing Continue the agent sign up process Focus will be Western Australia where the greatest adoption has already occurred - over 30% of listings already Undertake fjrst consumer launch marketing in Western Australia testing all available advertising means for efgectiveness Once an efgective roll-out strategy has been validated, continue the Home Open roll-out on a state-by-state approach

Business Model & Growth Strategy

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Marketing & Scope

There are currently over: There are currently over: There are: Downloads of: Over: Latest records show: NSW has: Currently: There are currently over:

36.2% 85% 25mil 4.5mil 300,000 10.7bil 7,000 50,000 35,229

Real estate agency

• ffjces in Australia

Annual revenues recorded Of real estate business locations, the highest

• f all states

Of people use digital when searching for a home to buy or rent Views are made to real estate websites each month Property listings in Australia Have been recorded for the two major real estate apps in Australia Licensed real estate agents in Australia Businesses involved in the real estate sector

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Competitive Landscape

Australia’s #1 real estate site by monthly views Australia’s #5 real estate site by monthly views Australia’s #2 real estate site by monthly views Australia’s #4 real estate site by monthly views 77.7% of the market share 19.8% of the market share Mobile app reached over 3m downloads

www.realestate.com.au www.domain.com.au www.realestateview.com.au www.reiwa.com.au

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Australia’s # 6 real estate site by monthly views Australia’s #3 real estate site by monthly views Australia’s # 7 real estate site by monthly views Over 150,000 listings 1m unique views per month Over 310,000 listings (listings are scraped ofg other websites not organic) 4000 Agency offjces & 20,000 agent listings 7500 Agent listings & 495 Agency offjces

www.onthehouse.com.au www.nextplace.com.au www.homehound.com.au

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17 years experience in graphic design 14 years experience in developing web and mobile applications for the likes of: Deutsche Bank, Halifax Bank, UBS, Barclays, Vodafone and Mars Inc Founding director of Ingenius Labs Pty Ltd Founder of Home Open Director at Applabs Technologies Ltd. Potential candidates are currently being interviewed Vast industry experience and qualifjcations will be sought Major focus on strong skills in growing

• nline enterprise

Bachelor of Business Double Major in Finance and Economics: Edith Cowan University. Graduate Diploma in Applied Finance Investment though the Securities Institute of Australia (Kaplan). ASX Advisor: From stage seed capital through to IPO. Director at Applabs Technologies Ltd. Founding Director of Everythingmma Pty Ltd.

Management Profiles

TBA Stuart Kidd

CEO & CFO Head of Product Development Non - Executive Director

Rocco Tassone

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Home Open Analysis

Easy User Experience New to Market Highly mobile device focused Market dominated by major players iBeacon Technology Needs to grow market presence Available across all platforms Industry is seeking change Real-time chat

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Australian Real Estate Major Players

LJ Hooker Limited Raine & Horne (Holdings) Pty Ltd Ray White Group First National Real Estate Colliers International Holdings (Australia) Limited Century 21

Estimated market share: 5.6% Estimated market share: 3.0% Estimated market share: 5.4% Estimated market share: 3.5% Estimated market share: 2.3% Estimated market share: 2.1% Includes Roberts Weaver Group 700 franchises 250 offjces Australia wide 1000 franchises 475 offjces Australia wide Includes PRD Nationwide 300 offjces Australia wide 300 offjces Australia wide

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Major Franchises Onboard

Ray White Group Test Offices Signed Raine & Horne Test Offices Signed First National Real Estate Test Offices Signed The Professionals Test Offices Signed

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Sample of Agents Already Onboard

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Digital Marketing

Search Engine Optimisation (SEO)

As part of our work with SEO specialists Digital Elder, Home Open believes it can quickly gain the advantage in organic Google search terms. Our goal is to obtain the number three organic search position for a number of key words within the fjrst 6 months giving us an estimated click through rate of 18.2% and market leading position online.

Search Engine Marketing (SEM)

Given SEO will take time, Home Open plans to concentrate

• n SEM in the fjrst 12 months using Digital Elder to optimise,

analyse and recommend as we fjne tune our approach. Based

• n our budget and detailed analysis of competitor strategies,

Home Open conservatively believes that we can achieve 1000 clicks to our website per month from SEM with a conversion rate of 4% or 100 new people.

Re-marketing Online Display

Our re-targeting strategy will identify consumers who have recently visited the Home Open website and then ‘follows’ them for a number of months with display advertisements. This will reinforce our brand to potential customers who have already shown interest and deliver a high Click-Thru and Conversion Rate.

Conversion Optimisation

Home Open will focus on close analysis of conversion rates from

• nline traffjc to our site and engage partner services to fjne tune

website content and design to maximise conversion from search to trial of the system.

Social Media Marketing

Social Media will form an important part of our digital marketing strategy, especially in the fjrst 12 months, to build brand awareness and drive traffjc to our website.

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Traditional Marketing

A comprehensive media marketing plan has been developed to maximise exposure for the Home Open brand upon launch.

Perth Test ($100K)

$60K Adshel Only $120K Adshel, Rova, APN $300k Adshel Only $600 Adshel, Rova $ included in budget above the Real Estate sidewalk signs $ included in budget above the Real Estate sidewalk signs, coffee vans $ included in budget above the Real Estate sidewalk signs $ included in budget above the Real Estate sidewalk signs, Coffee vans $20K Desktop DSP (Starcom) and trial top 2 networks (Mi9, NewsLtd) $40K Desktop DSP (Starcom) and trial top 4 networks (Mi9, NewsLtd, Yahoo!7, Fairfax) $100K Desktop DSP (Starcom) and trial top 2 networks (Mi9, NewsLtd) $200K Desktop DSP (Starcom) and trial top 4 networks (Mi9, NewsLtd, Yahoo!7, Fairfax) $15K Desktop DSP (Starcom) + trial top 1 additional supplier (BigMobile) $30K Mobile DSP (Starcom) + trial 2 additional suppliers, providers (Snakk/BigMobile) $75K Desktop DSP (Starcom) + trial top 1 additional supplier (BigMobile) $150K Mobile DSP (Starcom) + trial 2 additional suppliers, providers (Snakk/BigMobile) $5K Weekend packages across 94.5FM $10K Weekend packages across 94.5FM and tactical live reads $25K Weekend packages across Triple M

• r 2Day network

$50K Weekend packages across Triple M AND 2Day networks

Perth Test ($200K) NATIONAL LAUNCH

• LOW ($500K)

NATIONAL LAUNCH

• HIGH ($1M+)

Ambient Bus Shelter Online Mobile Radio

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Traditional Marketing

Ambient Bus Shelter Online Mobile Radio

Our core channel, outdoor, delivers broadcast, high reach and frequency, in relevant ‘anxiety’ environments Ambient will deliver high levels of impact in hyper relevant environments, targeting those actively home hunting Online will drive ‘broadcast’ awareness amongst a digitally savvy audience with contextual relevance for increased receptivity where possible The mobile component is designed to drive acquisition, prompting downloads by reaching end users via primary download vehicle Radio can be used tactically to upweight our connections with those at the pointy end of the house-hunt

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Product Development

To be released September 2014 Improved messaging between agents and consumers Full iBeacon integration Improved performance Consumer rating and feedback function

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19 Improved pricing and feedback functions Direct links to referrals for Mortgage Brokers and Settlement Agents Integrate suburb ratings and information Integrate past sales history available for purchase Pinterest style photo collection capabilities Private listings Group Chat Instant ofgers for purchase document upload Instant rental application document upload

Product Development

New Features to come in V3 New Features to come in V4

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Contact Us

For future information or media enquiries please contact the company:

damon@applabs.com.au 0405 555 618

Damon Sweeny Jane Morgan

Company Secretary Media Enquiries

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