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2 -1% 8% 8% 9% Employees 8% 18-24 Retirees 34% 25-34 - - PowerPoint PPT Presentation
2 -1% 8% 8% 9% Employees 8% 18-24 Retirees 34% 25-34 - - PowerPoint PPT Presentation
2 -1% 8% 8% 9% Employees 8% 18-24 Retirees 34% 25-34 Public servants 17% 21% 8% 35-44 Workers PROFESSIONS AGE 45-54 Executives 55-64 Self-employed 8% 65-74 Students 18% 75+ Other 9% 14% No profession 5% 27% 6% 3%
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9% 17% 18% 27% 21% 8%
- 1%
AGE 18-24 25-34 35-44 45-54 55-64 65-74 75+
34% 14% 6% 5% 9% 8% 8% 8% 8%
PROFESSIONS Employees Retirees Public servants Workers Executives Self-employed Students Other No profession
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9% 50% 41%
REGIONS Brussels Capital Region Flanders Wallonia
16% 7% 12% 8% 13% 6% 14% 6% 15% 3%
PROVINCES Antwerp Limburg East Flanders West Flanders Flemish Brabant Walloon Brabant Hainaut Namur Liège Luxembourg
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87,3 31,9 10,4 33,6 3,9 4,6 4,7 14,6 1,5 3,1 28 37,9 8,7 20,8
ON DA Y I TS E LF DA Y B E FORE FE W DA Y S B E F ORE FE W W EE KS B E FORE FE W MONTHS B E FORE V I S I T E V E RY Y E A R
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0,3 5,2 16,8 1,9 21,3 5,7 9,3 4,9 3,2 1,5
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1,4 1 2 1,8 4,4 8,6 24,5 36,4 14,1 5,8 1 2 3 4 5 6 7 8 9 10
Explicit Net Promoter Score is very good.
2,6 1,4 2,2 1,6 0,4 7,7 19,5 7,4 3 16,4 1 2 3 4 5 6 7 8 9 10
Explicit Net Promoter Score is excellent.
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Mass event mgmt
- Will mass events be allowed (2nd wave) ? Permitted (but with restrictions) ?
- Economic impact corona-crisis on exhibitors ?
- Psychological impact on visitors : will people be afraid to participate ?
- Impact on purchasing power visitors & potential buyers ?
- Potential buyers are still confused…
- Importance B2B-public (it’s a Auto / Moto / Van-edition)
- Leverage the power of Dream Cars
- Integration of #WeAreMobility
- Digitalization
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1.
HEALTH & SAFETY PLAN
- Precautionary measures aimed at protecting health & safety of exhibitors & visitors, including social distancing (=
restricted number of visitors at all times!). Brussels Expo is installing UV-lamps. Worst case : masks and fever checks
- Organisation of visits via time slots or controlled drip feed (Yield management = max 324.000 visitors)
- No overtourism, that creates a negative experience – We go in 2021 for a VIP Salon experience !
2.
DATA MANAGEMENT
- Ticket sell only via online platform (e-shop as from 05/12)
- Business intelligence with automated data collection
3.
EXEPTIONAL FINANCIAL CONDITIONS FOR OUR MEMBERS/EXHIBITORS
→ We are confident that the Show will take place but with less square meters exhibitors (cost cutting), less visitors (social distancing) & special measures
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PRESS
OPENING NIGHT Late night opening Late night opening
14.01 > 24.01
14.01
○
Press day
○
Opening Night
○
Dream Cars Gala 15.01 > 24.01
○
Public Days
○
Late night opening 18/01 and 22/01
AUTO / MOTO / VAN / MOBILITY +
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MOTO
AUTO VAN
CASINO
AUTO VAN AUTO VAN
MOTO
ACC AUTO VAN AUTO VAN AUTO VAN
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Please use this material. It’s available on https://www.autosalon.be/en/journalists/
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Awareness & traffic generation
Inform as much people as possible about the new Motor Show concept & comfort them → KPI : # impressions landings page with all the info
○
Conversion & sales
Push to e-shop to sell e-tickets for the different time slots → KPI : # of tickets sold online on the e-shop 15
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Broad 18>64 Majority male, but not only SC 1 > 4 Belgium, slightly more weight on the North
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Classic media : TV, Radio, Newspapers, Magazines, …
○
Digital media : social media, YouTube, Google ads, native, … → no classic display
- Multiplicity of messages regarding new measures
- Explain the concept for 2021
- The ‘classic’ poster doesn’t give enough info
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18
1.
CONTENT & PR Strategy
- To bring qualitative traffic to the website
- To reach “hard to find” target groups
- To pass the message that the Motor Show will take place & to comfort people
- October / November (TBC)
2.
SEE - Awareness campaign
- The Motor Show will take place + dates
- We need to inform the people about the new concept
- Offline + online campaign
- As from the opening of the e-shop (> 07/12)
- 3. THINK / DO - Activation & Conversion
- Digital campaign with focus on the target groups
- Generate traffic to the e-shop
- December > January
- 4. CARE
- Retargeting campaign on people that visited the website and the e-shop
- Those who bought a ticket : Practical info visit
- Those who aren’t converted yet :
Reminder info + help about new concept
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BMS catalog
- Each Auto/Moto/Van exhibitor will be mentioned in the official
catalog, distributed
- at the entrances of the Show (print and/or digital)
- In January with Het Nieuwsblad, La DH, La Libre et L’Avenir
○
BMS Floor plan
- With the location of the stands of all exhibitors
- Available at the entrances and at various locations during the Show
(print and/or digital)
- Integrated in the Motor Show catalog
- Download option on the Motor Show website
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Autosalon website : renewed for the BMS 2020
- Practical information
- News & advice
- Animations & events
- Access to the e-shop
○
Facebook (+ 62.000 fans) / Instagram page, YouTube channel
- Posts
- Pictures & animated GIF’s
- Video’s
- Autosalon newsletter (+110.000 contacts)
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