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-1% 8% 8% 9% Employees 8% 18-24 Retirees 34% 25-34 Public servants 17% 21% 8% 35-44 Workers PROFESSIONS AGE 45-54 Executives 55-64 Self-employed 8% 65-74 Students 18% 75+ Other 9% 14% No profession 5% 27% 6%
3% Antwerp 9% 16% 15% Limburg East Flanders 7% Brussels Capital Region West Flanders 41% 6% Flemish Brabant PROVINCES REGIONS Flanders Walloon Brabant 12% Hainaut 14% Wallonia Namur 50% 8% Liège 6% 13% Luxembourg
37,9 87,3 28 20,8 33,6 31,9 14,6 10,4 4,6 4,7 3,9 8,7 3,1 1,5 ON DA Y DA Y FE W FE W FE W V I S I T I TS E LF B E FORE DA Y S W EE KS MONTHS E V E RY B E F ORE B E FORE B E FORE Y E A R
21,3 16,8 9,3 5,7 5,2 4,9 3,2 1,9 1,5 0,3
36,4 19,5 16,4 24,5 14,1 7,7 7,4 8,6 5,8 4,4 2,6 2,2 3 1,6 1,4 1,8 1,4 0,4 2 1 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Explicit Net Promoter Score is very good . Explicit Net Promoter Score is excellent .
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Mass event mgmt ○ Will mass events be allowed (2nd wave) ? Permitted (but with restrictions) ? • Economic impact corona-crisis on exhibitors ? • Psychological impact on visitors : will people be afraid to participate ? • Impact on purchasing power visitors & potential buyers ? • Potential buyers are still confused… o Importance B2B- public (it’s a Auto / Moto / Van-edition) o Leverage the power of Dream Cars o Integration of #WeAreMobility o Digitalization o
→ We are confident that the Show will take place but with less square meters exhibitors (cost cutting), less visitors (social distancing) & special measures 1. HEALTH & SAFETY PLAN o Precautionary measures aimed at protecting health & safety of exhibitors & visitors, including social distancing (= restricted number of visitors at all times!). Brussels Expo is installing UV-lamps. Worst case : masks and fever checks o Organisation of visits via time slots or controlled drip feed (Yield management = max 324.000 visitors) o No overtourism, that creates a negative experience – We go in 2021 for a VIP Salon experience ! 2. DATA MANAGEMENT o Ticket sell only via online platform (e-shop as from 05/12) o Business intelligence with automated data collection 3. EXEPTIONAL FINANCIAL CONDITIONS FOR OUR MEMBERS/EXHIBITORS
14.01 > 24.01 14.01 AUTO / MOTO / VAN / MOBILITY + ○ Press day ○ Opening Night ○ Dream Cars Gala 15.01 > 24.01 ○ Public Days PRESS ○ Late night opening OPENING NIGHT 18/01 and 22/01 Late night opening Late night opening
MOTO MOTO ACC AUTO AUTO AUTO AUTO AUTO AUTO VAN VAN VAN VAN VAN VAN CASINO
Please use this material. It’s available on https://www.autosalon.be/en/journalists/
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Awareness & traffic generation ○ Inform as much people as possible about the new Motor Show concept & comfort them → KPI : # impressions landings page with all the info Conversion & sales ○ Push to e-shop to sell e-tickets for the different time slots → KPI : # of tickets sold online on the e-shop 15
Broad 18>64 Majority male, but not only SC 1 > 4 Belgium, slightly more weight on the North
Classic media : TV, Radio, Newspapers, Magazines, … ○ Digital media : social media, YouTube, Google ads, native, … ○ → no classic display Multiplicity of messages regarding new measures • Explain the concept for 2021 • The ‘classic’ poster doesn’t give enough info • 17
1. CONTENT & PR Strategy • To bring qualitative traffic to the website • To reach “hard to find” target groups • To pass the message that the Motor Show will take place & to comfort people • October / November (TBC) 2. SEE - Awareness campaign • The Motor Show will take place + dates • We need to inform the people about the new concept • Offline + online campaign • As from the opening of the e-shop (> 07/12) 3. THINK / DO - Activation & Conversion • Digital campaign with focus on the target groups • Generate traffic to the e-shop • December > January 4. CARE • Retargeting campaign on people that visited the website and the e-shop • Those who bought a ticket : Practical info visit • Those who aren’t converted yet : Reminder info + help about new concept 18
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BMS catalog ○ • Each Auto/Moto/Van exhibitor will be mentioned in the official catalog, distributed • at the entrances of the Show (print and/or digital) • In January with Het Nieuwsblad, La DH, La Libre et L’Avenir BMS Floor plan ○ • With the location of the stands of all exhibitors • Available at the entrances and at various locations during the Show (print and/or digital) • Integrated in the Motor Show catalog • Download option on the Motor Show website 20
Autosalon website : renewed for the BMS 2020 ○ • Practical information • News & advice • Animations & events • Access to the e-shop Facebook (+ 62.000 fans) / Instagram page, YouTube ○ channel • Posts • Pictures & animated GIF’s • Video’s Autosalon newsletter (+110.000 contacts) o 21
Cindy Legros Sales & Account Manager Cindy.legros@febiac.be 02 778 64 84 Anja Helsen Gilles Van Audenhaege Media & Communication Manager Media & Communication Assistant ah@febiac.be Gilles.vanaudenhaege@febiac.be 02 778 64 02 02 778 64 87
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