L OW COST DIGIT AL T OOL S, T IPS & T ACT ICS - - PowerPoint PPT Presentation

L OW COST DIGIT AL T OOL S, T IPS & T ACT ICS

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T he goal of mar ke ting is to r e ac h the r ight pe ople , on the r ight c hanne ls at the r ight time .

In the digital age we have lots of marketing options but we have the digital technology to make it easier to reach the right audience

Common Digital Challe nge s

• Sto pping b e ing o ve rwhe lme d fro m the ma ny o ptio ns
• K

no wing whe re to sta rt

• K

no wing wha t c ha nne ls to use

• K

no wing ho w muc h time , mo ne y & re so urc e s is re q uire d fo r suc c e ss

• F

inding time to e xe c ute wha t is re q uire d

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• All the o ptio ns o f wha t yo u c ould do
• De te rmining wha t yo u would do if yo u ha d mo re

time / mo ne y/ re so urc e s

• F
• c using o n wha t yo u should b e do ing fo r yo ur b usine ss

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L E T ’S MAKE L IF E E ASIE R… .

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• Ge t fo c use d
• Unde rsta nd yo ur

a udie nc e & ho w the y inte ra c t o nline

• Use re le va nt to o ls &

ta c tic s

• Wo rk o n b lo c king o ut the

unne c e ssa ry no ise

7

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www.dig ita lc o nve rsa tio ns.c o m.a u

BE WHE RE YOUR AUDIE NCE IS

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T OOL S T O F IND WHO YOUR AUDIE NCE F OL L OWS

• We F
• llow > Ra nks twitte r a c c o unts tha t

ha ve pro mine nc e in the ke ywo rd

• F
• llowe r

wonk > Allo ws yo u to c o mpa re

T witte r a c c o unts whic h is a pe rfe c t wa y to find o ut who yo ur c usto me rs & c o mpe titio n a re fo llo wing .

• Soc ial Me ntion > like a so c ia l me dia

se a rc h e ng ine , whic h me a ns whe n yo u se a rc h fo r a ke ywo rd, it pulls in da ta fro m a c ro ss va rio us so c ia l pla tfo rms.

Dig ita l tools a llow you to:

• Work sma rte r not ha rde r
• Work from a nywhe re
• Be more produc tive
• Cre a te c onte nt fa ste r
• Cre a te c onte nt for fre e or

minimum c ost

• Communic a te e a sie r
• Amplify your me ssa g e s
• Sta nd out
• Be whe re your a udie nc e is

BEYOND THE HANDSHAKE

3

Canva is a fre e g ra phic de sig n to o l tha t

g ive s yo u hundre ds o f te mpla te s whic h yo u c a n c usto mize a nd c ha ng e with yo ur o wn ima g e s, b ra nding a nd me ssa g e s.

Wor dswag is a n a pp tha t a llo ws yo u to

c re a te c o nte nt b a se d o n pre lo a de d te mpla te s using yo ur sma rt pho ne .

BEYOND THE HANDSHAKE

3 www.dig ita lc o nve rsa tio ns.c o m.a u

Dunnnk is a fre e to o l to o ve rla y yo ur o wn

we b site o r c usto m c o nte nt o nto te mpla te d ima g e s o f te c hno lo g y.

Smar tmoc kups is a simila r to o l Inte r ac t is a pla tfo rm tha t a llo ws yo u to

b uild yo ur list b y c re a ting c usto m ma de q uizze s.

Quizr is a simila r to o l

L ume n5 turns b lo g po sts into

a nima te d vide o s in minute s.

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We Vide o is the o nline vide o e dito r tha t

ma ke s it e a sy to c a pture , c re a te , vie w a nd sha re yo ur mo vie s a t up to 4K re so lutio n.

Vidlab is a multi-c lip vide o e dito r tha t

a llo ws yo u to c re a te b e a utiful, fun vide o s & pho to sto rie s b y a dding te xt, a rtwo rk, music , vide o , so und e ffe c ts,

• ve rla ys, vo ic e -o ve rs & mo re to yo ur

vide o s.

4sc r e e ns is a re spo nsive pla tfo rm tha t

le ts yo u c re a te q uizze s, po lls, a nd surve ys. Yo u c a n e ng a g e with re a de rs a nd tra c k le a ds in re a l time o n F a c e b o o k, T witte r, L inke dI n, o r fro m the e mb e dde d q uizze s o n yo ur we b site .

Hootsuite is o ne o f the mo st po pula r

pla tfo rms fo r ma na g ing so c ia l me dia a c c o unts a llo wing yo u to link & sc he dule multiple a c c o unts in o ne pla c e .

www.dig ita lc o nve rsa tio ns.c o m.a u

Buffe r is a no the r ve ry po pula r pla tfo rm

fo r ma na g ing so c ia l a c c o unts + yo u c a n a lso c ura te c o nte nt.

Pe xe ls is a we b site to g e t ro ya lty fre e

ima g e s. T he y ha ve a lo t o f va rie ty, yo u c a n se a rc h fo r ima g e s type s a nd c a te g o rie s a nd the y a re fre e . Use He yo to e a sily c re a te Swe e psta ke s, Co nte sts, a nd Ca mpa ig n a pps tha t pub lish to Mo b ile , F a c e b o o k, a nd a nywhe re o n the we b .

CoSc he dule is a fre e to o l tha t a llo ws

yo u to te st he a dline s fo r e ffe c tive ne ss

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Ge t Poc ke t I

s a F RE E a pp tha t a llo ws yo u to sa ve a rtic le s, vide o s e tc fo r la te r e njo yme nt. Onc e sa ve d to Po c ke t, the list o f c o nte nt is visib le o n a ny de vic e — pho ne , ta b le t o r c o mpute r.

Instapage is a to o l tha t a llo ws yo u to

c re a te unlimite d la nding pa g e s using te mpla te s fo r a lo w mo nthly c o st.

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Missing L e ttrturns e a c h o f yo ur b lo g po sts

into a ye a rs wo rth o f so c ia l me dia upda te s. Sa ve s time b y a uto ma tic a lly sc he duling yo ur b lo g c o nte nt fo r yo u witho ut yo u ha ving to g o a nd sc he dule it to yo ur so c ia l me dia c ha nne ls o ve r the ye a r.

Gr ammar ly is a g re a t wa y to spe ll-c he c k

a ll yo ur c o nte nt

Sane box is a n a uto ma tic e ma il filte ring ,

• ne -c lic k unsub sc rib e , e ma il re minde rs

a nd muc h mo re ! Sa ne Bo x is the a nswe r to e ma il o ve rlo a d.

BEYOND THE HANDSHAKE

3

F

• llowe r

s is a n a pp whic h g ive s yo u insig hts

a b o ut yo ur I nsta g ra m & F a c e b o o k a udie nc e s inc luding fo llo we rs no t fo llo wing b a c k, fo llo we rs lo st & g a ine d a nd mo re .

GainF

• llow is a n e ffe c tive wa y to g e t

mo re re a l fo llo we rs o n I nsta g ra m. With Ga inF

• llo w, yo u c a n g e t hundre ds o r

e ve n tho usa nds o f re a l fo llo we rs o n I nsta g ra m ve ry fa st. All the fo llo we rs a re g e nuine .

www.dig ita lc o nve rsa tio ns.c o m.a u

• Cre a te c o nte nt in Canva
• Sc he dule c o nte nt o n Hootsuite or

Buffe r

• Write a b lo g o r g ue st b lo g
• Cre a te a n a nima te d g if using Pic Music
• Cre a te a Hype r

lapse vide o

• Cre a te a F

re e sc re e nc a st sho wing yo ur a udie nc e ho w T

• do so me thing o n the ir la pto p
• Do a live vide o o n F

ac e book L ive

• Cre a te a n a nima tio n using Animoto
• Run a Mailc himp c a mpa ig n
• Se t up a n a uto ma tio n flo w in Ma ilc himp
• Po st in o nline g ro ups

www.dig ita lc o nve rsa tio ns.c o m.a u

• Cre a te a la nding pa g e o n Instapage $75 pm
• F

ac e book Ads > F

ro m $5 pe r da y

• Run a we b ina r using We binar

Ninja > $60 pm

• Cre a te a vide o o n We Vide o > $7 pm
• Cre a te so me thing o n F

ive r r > $8

• Pro mo te a c a mpa ig n o n Outbr

ain > fro m $10

• Use Missing L

e tt_r to sc he dule b lo g po sts > $20 pm

• Run a c o mpe titio n o n He yo to inc re a se sub sc rib e rs > $30pm
• Cre a te a n inte ra c tive Quize s o n Inte r

ac t > $35pm

I s a F RE E list o f c o nte nt is visib le o n a ny de vic e — pho ne , ta b le t o r c o mpute r.

www.dig ita lc o nve rsa tio ns.c o m.a u

Move to your ‘owne d’ c hanne ls

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Paid V’s fr e e tr affic

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Collabor ation with Collabosaur us

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Your hidde n goldmine

DIGIT AL SINS

A F a c e b o o k pa g e is no t a we b site a nd do e s no t re pla c e a we b site !

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I t is a sin no t to no t lo o k a t yo ur insig hts a nd a na lytic s. Ho w do yo u kno w wha t c o nte nt to po st if yo u do n’ t lo o k a t yo ur da ta to se e wha t re so na te s with yo ur a udie nc e ? I t is a sin no t to re ply to e nq uirie s, c o mpla ints, fe e db a c k o n so c ia l. I f yo u wa nt to b e o n so c ia l the n yo u ne e d to BE

• n so c ia l.

Do n’ t ha ve a n unuse d o r little use d so c ia l c ha nne l

• n yo ur we b site – it le a ve s a b a d impre ssio n o n

yo ur po te ntia l c usto me rs

DIGIT AL T IPS

www.dig ita lc o nve rsa tio ns.c o m.a u

Do no t b o o st po sts o n F a c e b o o k > limite d ta rg e ting , pushe s e ng a g e me nt no t link c lic ks, no c o ntro l o ve r pla c e me nt, c o nve rsio n o n mo b ile is lo we r, the y sit o n yo ur F B fe e d. With o rg a nic b e ing le ss tha n 3% yo u ne e d to ‘ pa y to pla y’ Mo ve pe o ple fro m yo ur re nte d c ha nne ls to yo ur

• wne d c ha nne ls

Do mo re vide o c o nte nt – a nd lo a d it dire c t to yo ur pa g e whe re po ssib le

CHE CKL IST

www.dig ita lc o nve rsa tio ns.c o m.a u

Do re se a rc h a nd g e t to kno w yo ur a udie nc e L ist wha t yo u c o uld do a nd e limina te do wn to wha t yo u sho uld do De c ide whic h dig ita l to o ls a re re le va nt fo r yo u Ma ke a Pla n & sc he dule in yo ur c a le nde r Sta y F

• c use d o n wha t yo u ne e d > do n’ t g e t distra c te d

b y the b rig ht shiny stuff

Tanya Williams

Chief of Everything, Digital Coach, Strategist, Trainer, Blogger and Shoe Lover!

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