UX/UI/WEB PORTFOLIO CAROLINA PINILLA DESIGNER Main Tools: Sketch / Adobe Xd Zeplin / Marvel Photoshop / Illustrator After Effects / Atomic design Responsive design Kanban / Scrum
UX DESIGN ● Able to understand business goals and product specifications. ● Able to research and analyse competitors. ● Identify user's needs and problems to solve, applying research techniques. Create Personas as a representation ● of a customer group. ● Create customer journeys, user flows and information architecture to communicate interaction and design ideas. ● Wireframe design. ● Testing, iterating and validation. 1
UX DESIGN / Research - I did market research of model business and products. - I identified products usability and issues. - I analyzed design style, color, typography, icons, media, content and navigation flow.
UX DESIGN / Survey & Interview - I generated scripts and questions for surveys and interviews to assess people's thoughts, opinions, feelings and behaviors. - I gathered targeted results, drew conclusions and made decisions related a product/service.
UX DESIGN / Design Persona - I made a generative-qualitative study applied to define the user archetype to create Design Personas.
UX DESIGN / Empathy Map - I generated empathy map to understand and prioritise user needs. - With the map, I was understanding of what user think, see, hear, say, do, their frustrations and motivations to create better insight and to cover user needs.
UX DESIGN / Customer Journey - I generated customer journey map to evaluate the sum of experiences that customers go through when interacting with a product/service. - I defined a clear objective for user and business goals and listed user's touch points. - I evaluated user’s process, difficulties, pain points and emotions. - I identified new ideas and market opportunities. - I made improvements and made new test to iterate.
UX DESIGN / Sitemap - I defined Information architecture for a good usability and faster user learning.
UX DESIGN / Wireframe - I made hand-drawn sketching to capture concepts and ideas and to define usability. - I did wireframe designs with online tools to translate sitemap into a layout to make user tests, get feedback and make modifications before mocking up. See a demo here Test wireframe here
UI DESIGN ● Created branding. Designed style guides: color palette, ● typography and icons. ● Defined consistent UI components and user interfaces. Translated wireframes into mockups ● and prototypes. ● Designed system libraries in Sketch applying atomic design methodology. Created pixel perfect prototypes. ● ● Prepared assets and deliverables for iOS & Android. ● App Store Optimization (ASO) design for iOS & Android. 2
UI DESIGN / Branding - I created brand identity design, naming, logo and app launcher. - I illustrated characters, animated Gif and icons. See gif here
UI DESIGN / Style Guides - I designed style guides: color palette, typography and icons - I created the look and feel/ layout. - I defined consistent UI components and user interface.
UI DESIGN / Component library - I created design system library in Sketch applying Atomic Design methodology.
UI DESIGN / Mockups - I designed low and high fidelity mockups to provide either previews or more real look and feel.
UI DESIGN / Prototypes See a demo here - I used prototyping tools to Test prototype here generate demo presentation and to made prototype test with users to getting real feedback. See a demo here
UI DESIGN / Workflows - I created final prototype that includes: workflow, casuistry, transitions, comments and assets. - I used collaborative tools like Zeplin to share specs and guidelines with designers and developers.
UI DESIGN / Development - I prepared, export and delivered assets to multiple devices for both Android and iOs. - I had fluent communication with developers, managers and stakeholder.
UI DESIGN / Publishing - I prepared assets and deliverables to publishing on iOS & Android store. - I did ASO design: screenshots and icons for iOS & Android. - You can download TaxRatio app on: Android here iOS here Web here
WEB DESIGN ● Customized Wordpress/Joomla/Drupal themes to match clients’ needs. ● Defined information architecture: organize, structure and labeling content. ● Designed look & feel according to brand guidelines. ● Content management. ● Created graphic material for websites and social media advertisement. 3
WEB DESIGN / GatoClima Web App proposal - I designed a responsive Website to learn basic HTML and CSS. See the proposal here
WEB DESIGN / Taxratio Landing page - I designed responsive landing page to promote Taxratio app. See the site here
WEB DESIGN / ASUS Landing page for e-tailers - I did landing page designs to promote special offers on e-tailers websites. - I prepared and delivered assets for development team.
WEB DESIGN / Customers Wordpress / Joomla / Drupal theme customizations - I customized and managed CMS - IT Consulting Inopus.de - Human Resources AST engineering - Integrative medicine video portal Onmints
Looking for a designer? pinilla.carolina@dmntcreativa.com https://ux-ui.dmntcreativa.com www.linkedin.com/in/mcpc15
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