UX/UI/WEB PORTFOLIO CAROLINA PINILLA DESIGNER Main Tools: Sketch - - PowerPoint PPT Presentation

UX/UI/WEB

PORTFOLIO

CAROLINA PINILLA

DESIGNER

Main Tools: Sketch / Adobe Xd Zeplin / Marvel Photoshop / Illustrator After Effects / Atomic design Responsive design Kanban / Scrum

UX DESIGN

• Able to understand business goals

and product specifications.

• Able to research and analyse competitors.
• Identify user's needs and problems

to solve, applying research techniques.

• Create Personas as a representation
• f a customer group.
• Create customer journeys, user flows and

information architecture to communicate interaction and design ideas.

• Wireframe design.
• Testing, iterating and validation.

1

Research

UX DESIGN /

• I did market research of

model business and products.

• I identified products

usability and issues.

• I analyzed design style,

color, typography, icons, media, content and navigation flow.

Survey&Interview

UX DESIGN /

• I generated scripts and

questions for surveys and interviews to assess people's thoughts, opinions, feelings and behaviors.

• I gathered targeted results,

drew conclusions and made decisions related a product/service.

Design Persona

UX DESIGN /

• I made a generative-qualitative

study applied to define the user archetype to create Design Personas.

Empathy Map

UX DESIGN /

• I generated empathy map

to understand and prioritise user needs.

• With the map, I was

understanding of what user think, see, hear, say, do, their frustrations and motivations to create better insight and to cover user needs.

Customer Journey

UX DESIGN /

• I generated customer journey map to evaluate

the sum of experiences that customers go through when interacting with a product/service.

• I defined a clear objective for user and business

goals and listed user's touch points.

• I evaluated user’s process, difficulties, pain points

and emotions.

• I identified new ideas and market opportunities.
• I made improvements and made new test to

iterate.

Sitemap

UX DESIGN /

• I defined Information architecture for a

good usability and faster user learning.

Wireframe

UX DESIGN /

• I made hand-drawn sketching to capture concepts and

ideas and to define usability.

• I did wireframe designs with online tools to translate

sitemap into a layout to make user tests, get feedback and make modifications before mocking up. Test wireframe here See a demo here

UI DESIGN

2

• Created branding.
• Designed style guides: color palette,

typography and icons.

• Defined consistent UI components

and user interfaces.

• Translated wireframes into mockups

and prototypes.

• Designed system libraries in Sketch applying

atomic design methodology.

• Created pixel perfect prototypes.
• Prepared assets and deliverables

for iOS & Android.

• App Store Optimization (ASO) design

for iOS & Android.

Branding

UI DESIGN /

• I created brand identity design,

naming, logo and app launcher.

• I illustrated characters, animated Gif

and icons. See gif here

Style Guides

UI DESIGN /

• I designed style guides: color

palette, typography and icons

• I created the look and feel/

layout.

• I defined consistent UI

components and user interface.

Component library

UI DESIGN /

• I created design

system library in Sketch applying Atomic Design methodology.

Mockups

UI DESIGN /

• I designed low and high

fidelity mockups to provide either previews or more real look and feel.

Prototypes

UI DESIGN /

• I used prototyping tools to

generate demo presentation and to made prototype test with users to getting real feedback. Test prototype here See a demo here See a demo here

Workflows

UI DESIGN /

• I created final prototype that

includes: workflow, casuistry, transitions, comments and assets.

• I used collaborative tools like

Zeplin to share specs and guidelines with designers and developers.

Development

UI DESIGN /

• I prepared, export and delivered

assets to multiple devices for both Android and iOs.

• I had fluent communication with

developers, managers and stakeholder.

Publishing

UI DESIGN /

• I prepared assets and

deliverables to publishing

• n iOS & Android store.
• I did ASO design:

screenshots and icons for iOS & Android.

• You can download TaxRatio

app on: Android here iOS here Web here

WEB DESIGN

3

• Customized Wordpress/Joomla/Drupal themes

to match clients’ needs.

• Defined information architecture: organize,

structure and labeling content.

• Designed look & feel according to brand

guidelines.

• Content management.
• Created graphic material for websites and

social media advertisement.

GatoClima

WEB DESIGN / Web App proposal

• I designed a responsive Website

to learn basic HTML and CSS. See the proposal here

Taxratio

WEB DESIGN / Landing page

• I designed responsive

landing page to promote Taxratio app. See the site here

ASUS

WEB DESIGN / Landing page for e-tailers

• I did landing page designs

to promote special offers on e-tailers websites.

• I prepared and delivered

assets for development team.

Customers

WEB DESIGN /

• I customized and

managed CMS

• IT Consulting

Inopus.de

• Human Resources

AST engineering

• Integrative medicine

video portal Onmints

Wordpress / Joomla / Drupal theme customizations

Looking for a designer?

pinilla.carolina@dmntcreativa.com https://ux-ui.dmntcreativa.com www.linkedin.com/in/mcpc15