Web Management and Maintenance Roles Student Web Presence - - PowerPoint PPT Presentation

Web Management and Maintenance Roles

Student Web Presence Guidelines

Overview of Student Web Management

Scott Castle Web Overview Advice and Consultancy Laura Drew Graphic Design Assistant Matt Exton Digital Media Designer Video / Animation Georgie Beardmore Student News Social Media Dom Jackson Web Support Assistant HESK Job Request System Mark Bothamley Web Developer Projects Malcolm Roberts Site Owner Editor in Chief Team Leaders Content Reviewer Content Creators Web Liaison Staff Web Updaters CMS Users /ssid Webiste Content

Web Updaters (CMS users)

Nominated by the content owner, the web updater is member of staff who will work with the Student Communications Team to improve the overall quality of the site.

• Make minor updates to the web pages in accordance with established

standards and guidelines:

• to improve the quality of the web pages
• with content provided by their team leaders
• to implement changes arising from any relevant Content Audit

Reports

• Use the Web Request Procedure to request more significant changes to

the web pages

Content Creators / Subject Matter Experts

Team Leaders are usually responsible creating, reviewing and approving content.

• Prior to web publication:
• Write reusable content for multiple information products and

audiences

• Develop all required content (text, video, images) to established

standards and guidelines

• Review, improve, edit and reformat newly created web copy to

conform to established standards and guidelines

• Work to improve, edit and reformat legacy web copy to conform to

established standards and guidelines Team Leaders of stakeholders groups

Student News and Social Media

• Write, edit and proofread site content in accordance with established

standards and guidelines

• Assist in developing the voice for all aspects of the online presence
• Manage site promotions, email newsletters and online campaigns
• Proactively source stories and news to communicate to the student body
• Participate in design and production of student communication

campaigns; developing appropriate social media content

• Maintain and develop the social media presence
• Assists with developing a style guide and editorial process

Georgina Beardmore, Student Communications Adviser

Web Support

• Assist with content inventory
• Usability testing
• Audience keyword identification
• Assist with the content audit
• Contact other department regarding dead links to current student

information

Dom Jackson, Web Support Assistant

“Assist the Student Communications Assistant in processing of web-change requests using the Content Management System; adding web content (text, images and page layout); refer web enquiries to the relevant web updaters” Web Support Assistant Job Description

Web Developer

Mark Bothamley, Web Developer

• Develop web based solutions to enhance the student experience
• User experience design
• Search engine optimization
• Content audit
• Google analytics
• App development

“As roles have evolved, the clear distinction between web designer jobs and a web developer jobs has blurred.” Technojobs

Digital Media Designer

• Produce, edit and maintain digital and social media content for a variety of

websites and platforms.

• Plan and create videos graphics, animation and interactive content for

publication on a variety of students services websites and via social media sites

• Participate in design and production of student communication

campaigns; developing appropriate digital content

• Commission and manage digital agencies and external services as

required

• Visual and content design

Matt Exton, Digital Media Designer

Graphic Designer

“Assist the Digital Media Officer in the creation of exciting and innovative visuals to be used in a host of University student communications including videos, web content, leaflets and more.” Graphic Design Assistant Job Description

• Ability to follow a brief as expected and produce artwork in a particular

style

• Good understanding and working knowledge of Adobe Illustrator,

Photoshop and Indesign

• Good understanding of layout, colour theory, typography and creative

design

• Logo design and branding
• Video (Motion Graphics / Animation)
• Create multiple concepts and ideas

Laura Drew, Design and Digital Assistant

Site Manager / Web Editor

• Student facing web project management
• Leads the development and tuning of content
• Establish guidelines for editorial tone, style and voice of content
• Establish and implements a style guide and editorial process
• Develops and oversees the web maintenance diary
• calendar
• Student communications consultancy (including the web)
• Leads the design and production of student communication campaigns

Malcolm Roberts, Student Communication Manager

“The web editor functions as a gatekeeper, and ensures new content is consistent with site strategy and relevant to users” Halvorson and Rach p134

Student Services Web Overview

• Provide web advice and consultancy to staff
• Promote central support of student facing web publication
• Web Governance (policy and procedures)
• Approves the Information Architecture changes (including new pages)
• Establish and communicate web standards and guidelines
• Educate and develop content creators, CMS users, etc.
• Report to senior management on progress and advising on strategic

development of the web presence

Scott Castle

“The challenge will not be solved by focusing on the content itself, or on the technology that delivers the content, or the design that surrounds the content. There is such an explosion of content that unless we bring genuine management to bear, we will all be in trouble.” McGovern (2010) p208

References

Halverson K and Rach M (2012) “Content Strategy”, New Riders, 2nd edition McGovern, Gerry (2010) “The Strangers Long Neck”, AC Black publishers Ltd Morville P and Rosenfeld (2006) “Information Architecture” O’Reilly 3rd Edition Rockley A (2003) “Managing Enterprise Content”, New Riders What is an Online Content Manager? http://www.cmswire.com/cms/web-content/what-is-an-online-content- manager-008616.php The role of a Web Designer http://www.technojobs.co.uk/info/candidate-guides/the-role-of-a-web- designer.phtml The Case for a Web Editor-in-Chief http://meetcontent.com/blog/the-case-for-a-web-editor-in-chief/