FROM FIXED WIDTH TO RESPONSIVE IN 60 DAYS HOW ONE COLLEGE DID IT - PowerPoint PPT Presentation

FROM FIXED WIDTH TO RESPONSIVE IN 60 DAYS HOW ONE COLLEGE DID IT - AND YOU CAN TOO

@vispoint / @westvalleyCC Hello Daniel Zac West Valley College VisionPoint Marketing @dan_niemann @Zh_hender

@vispoint / @westvalleyCC TOKEN REDESIGN “REVEAL” PRESENTATION AGENDA Client talks about themselves Agency talks about the work A big reveal! You ask questions, we show off

@vispoint / @westvalleyCC SETTING EXPECTATIONS You’re going to hear from both of us No big reveal (sorry not sorry…) Feel free to interrupt with questions We’ll share the slides afterward

HOW ABOUT YOU?

@vispoint / @westvalleyCC REDESIGN THE WEBSITE?

Stakeholder Interviews User Testing Target Audience Personas Competitor Research Content Strategy Information Architecture Wireframes Design Concepts Front-end development Back-end development Formal Launch

@vispoint / @westvalleyCC Not a lot of 
 room for error Don’t have Some challenges with this approach 150k + Don’t have 12 months

MOBILE GEDDON 


@vispoint / @westvalleyCC THE WORLD’S GONE MOBILE (BY THE NUMBERS) 70% OF STUDENTS LOOK AT COLLEGE WEBSITES ON MOBILE 5 X PEOPLE ARE 5 TIMES MORE LIKELY TO LEAVE A SITE THAT’S NOT MOBILE FRIENDLY 50% OF USERS WILL LEAVE A SITE THAT DOESN’T LOAD IN 3 SECONDS 89% OF STUDENTS USE SEARCH ENGINES TO FIND COLLEGE WEBSITES

@vispoint / @westvalleyCC WEST VALLEY COLLEGE ALL MOBILE TRAFFIC 34% 28% 15% 20% 25% 3% 6% 9% 2010 2011 2012 2013 2014 2015 2016 2017 Pinch-to-zoom friendly!

@vispoint / @westvalleyCC “People are always blaming their circumstances for what they are. I don't believe in circumstances. The people who get on in this world are the people who look for the circumstances they want, and if they can't find them, make them. ”

@vispoint / @westvalleyCC GOALS Provide a great UX on all devices Meet ADA compliance standards Facilitate conversions on all devices Not change the entire design (at least not yet) Lead, don’t follow

@vispoint / @westvalleyCC REDESIGN WORK IN THE XSL AND CSS TO THE WEBSITE? MAKE THE WEBSITE RESPONSIVE

@vispoint / @westvalleyCC CLEAN UP THOSE TEMPLATE FILES! TAKE OUT THE TRASH

XSL

CSS

@vispoint / @westvalleyCC TAKEAWAY 1. LESS IS MORE

@vispoint / @westvalleyCC RESTYLE THE HOMEPAGE ALL EYES ON HOME BASE

1996-1998 2000-2003 2004-2006 2006-2009 2010-2012 2012

@vispoint / @westvalleyCC TAKEAWAYS 1. LESS IS MORE 2. ONLY ONE CHANCE FOR A FIRST IMPRESSION

RESTYLE MENUS, HEADERS AND FOOTERS GLOBAL ELEMENTS

UTILITY NAV MAIN NAV GATEWAY NAV SUB NAV FOOTER QUICK LINKS

@vispoint / @westvalleyCC

@vispoint / @westvalleyCC TAKEAWAYS 1. LESS IS MORE 2. ONLY ONE CHANCE FOR A FIRST IMPRESSION 3. KEEP IT SIMPLE, STUPID!

@vispoint / @westvalleyCC STREAMLINE CONTENT REIN IN THE ROGUES

@vispoint / @westvalleyCC TAKEAWAYS 1. LESS IS MORE 2. ONLY ONE CHANCE FOR A FIRST IMPRESSION 3. KEEP IT SIMPLE, STUPID! 4. PUT YOUR AUDIENCES’ NEEDS FIRST

@vispoint / @westvalleyCC UPDATE EDITABLE REGIONS MAKE IT MANAGEABLE

@vispoint / @westvalleyCC

BEFORE

@vispoint / @westvalleyCC TAKEAWAYS 1. LESS IS MORE 2. ONLY ONE CHANCE FOR A FIRST IMPRESSION 3. KEEP IT SIMPLE, STUPID! 4. PUT YOUR AUDIENCES’ NEEDS FIRST 5. LEVERAGE THE OUCAMPUS PLATFORM

@vispoint / @westvalleyCC THE BIG (NON) REVEAL

@vispoint / @westvalleyCC FROM FIXED-WIDTH TO RESPONSIVE (YEAR OVER YEAR) 11% INCREASE IN MOBILE PAGE VIEWS 15% INCREASE IN AVERAGE SESSION 11% DURATION DECREASE IN BOUNCE RATE ON MOBILE 127% 1 , 564% INCREASE IN VISITS TO APPLY NOW PAGE INCREASE IN GOAL COMPLETIONS (ALL USERS)

@vispoint / @westvalleyCC YOU’RE NOT STUCK

@vispoint / @westvalleyCC YOU’RE NOT STUCK WITH THE DESIGN YOU WENT LIVE WITH WITH A POOR USER EXPERIENCE IF YOU DON’T HAVE THE BUDGET FOR A REDESIGN EVEN AFTER YOU DO THIS, YOU’RE STILL NOT STUCK

visionpointmarketing.com/WeCanHelp

Q&A THOUGHTS, QUESTIONS, COMMENTS? Zac Daniel @zh_hender @dan_niemann ! ! ! F I G d e a t m i n A