IT / Media PDC Focus: Academic Excellence characteristic 8 The focus is on intrinsic reward and motivation through the learning; rigour is engagement not entertainment………”
ARCS model of motivational design A popular motivational model is John Keller’s ARCS Model of Motivational Design. ARCS stands for ‘Attention, Relevance, Confidence, Satisfaction’, which are the four major conditions that Keller identified as necessary for learners to become and remain motivated. So how can we make sure we’re meeting all of the conditions? Attention : There are lots of ways to grab your learners’ attention. Why not try surprising them (for example, introducing a fact that seems to contradict the learner’s experience, or playing devil’s advocate)? Or use humour (if the topic is appropriate). Relevance : Learners must believe that the learning is applicable to them. To make a learner see the relevance you need to connect with their interests or past experiences, or demonstrate the future usefulness of the subject. Confidence : Confident learners are more likely to persevere even when the training gets challenging. To encourage confidence, learners should be presented with clear learning requirements and manageable expectations. You should also make sure to structure the learning so that the difficulty increases over time. This helps provide a challenge while ensuring that learners have the information and skills they need before they move on to more difficult material. Satisfaction : Learners need to feel as if they have had a rewarding experience and to feel good about their accomplishments. Strategies include positive outcomes (giving praise for accomplishments and offering immediate feedback)
Attention Starter Think of some examples of where animation can be used effectively. Be prepared to share your ideas.
Relevance Examples Animated Emoji Animated GIF (Communication) (Information) 3d CGI Animation (Films) Web Banner (Advertising) 2d Animation (Entertainment – Cartoons)
Sample MB3 Work - Types Confidence
Student Task - LO1 Research (ii) • Explore the different types of animation. • Describe the advantage and disadvantage of each one. • Complete 3 types for MB2 • Complete 5 types for MB3 Possible Types to explore: (Choose in any order) • stop motion • time-lapse • 3d CGI animation • 2d animation • cel animation • rotoscoping • flipbook • motion graphics
Satisfaction Achievable Success Criteria • Complete 3 types (range) for MB2 • Sound description, advantages and disadvantages • Complete 5 types (wide range) for MB3 • Thorough description, advantages and disadvantages
A relatively unexpected opening to a lesson and allows for home-life/hobby /school crossover. Attention Use of images also links to what they probably already know.
Relevant to both their learning (exam specification and media key concepts) and their Relevance lives.
Use mixed ability/friendship groups you have created yourself. This allows students to gather Confidence all information as higher ability students will/can support others and allows lower ability/ confidence students to see they have achieved understanding.
Give high praise to those who offer good answers. Demonstrate you have travelled around the room Satisfaction and seen good answers by asking those students to read their work out – particularly if they are students lacking in confidence.
Next Steps Build ARCS into more lessons…... Attention - Big Question \ Hypothesis \ WOW factor. Relevance - Real world application \ example Confidence - Differentiated outcomes \ Modelled outcomes \ Relevant support material \ LST (progression) Satisfaction - Praise \ WWW \ Rewards \ Success criteria
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