SLIDE 1
ARCS model of motivational design A popular motivational model is John Keller’s ARCS Model of Motivational Design. ARCS stands for ‘Attention, Relevance, Confidence, Satisfaction’, which are the four major conditions that Keller identified as necessary for learners to become and remain
- motivated. So how can we make sure we’re meeting all of the conditions?
Attention: There are lots of ways to grab your learners’ attention. Why not try surprising them (for example, introducing a fact that seems to contradict the learner’s experience, or playing devil’s advocate)? Or use humour (if the topic is appropriate). Relevance: Learners must believe that the learning is applicable to them. To make a learner see the relevance you need to connect with their interests or past experiences,
- r demonstrate the future usefulness of the subject.
Confidence: Confident learners are more likely to persevere even when the training gets challenging. To encourage confidence, learners should be presented with clear learning requirements and manageable expectations. You should also make sure to structure the learning so that the difficulty increases over time. This helps provide a challenge while ensuring that learners have the information and skills they need before they move on to more difficult material. Satisfaction: Learners need to feel as if they have had a rewarding experience and to feel good about their accomplishments. Strategies include positive outcomes (giving praise for accomplishments and offering immediate feedback)