How a traditional material can be source of both innovation and - - PowerPoint PPT Presentation

How a “traditional” material can be source of both innovation and sustainability

Stéphane Tondo

President, APEAL (The Association of European Producers of Steel for Packaging)

Founded in 1986 Federation of the 4 major producers of steel for packaging in Europe

APEAL IS THE REFERENCE FOR STEEL FOR PACKAGING IN EUROPE

Amsterdam, 25th June, 2018 2 How a “traditional” material can be source of both innovation and sustainability

STEEL FOR PACKAGING IS A TRUE PIONEER OF CIRCULAR ECONOMY

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability 3

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability

A MATERIAL THAT IS CIRCULAR BY NATURE

closed material loop real recycling rates safe, robust innovation a permanent material

4

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability

A MATERIAL THAT IS CIRCULAR BY NATURE

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closed material loop

STEEL’S CLOSED MATERIAL LOOP IS CIRCULAR BY DESIGN

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability 6

A CLOSED MATERIAL LOOP SAVES RESOURCES

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability 7

MATERIALS ENERGY EMISSIONS

each item of recycled steel packaging saves 2x its weight in raw materials * using recycled steel saves up to 70% energy * each item of recycled steel packaging saves

• ver 1,5 times its

weight in CO2 *

* Source Thinkstep LCI for APEAL

STEEL IS CONSTANTLY DECREASING CARBON FOOTPRINT

Amsterdam, 25th June, 2018 0.00 0.20 0.40 0.60 0.80 1.00 1.20 1.40 1.60 1.80

2006 2008/2010 2012/2013

GWP (kg CO2 eq.)

8 Source: APEAL How a “traditional” material can be source of both innovation and sustainability

• 26%

ENVIRONMENTAL IMPACT OF -26% GWP?

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability

CO2 saving 1 year of power in a city the size of Rotterdam = =

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CARBON FOOTPRINT IN PERSPECTIVE

Amsterdam, 25th June, 2018

Source: APEAL LCI data, How bad are bananas, Mike Berners Lee

10 How a “traditional” material can be source of both innovation and sustainability 1.23 2.5 6 9.1 12 25 5 10 15 20 25 30 CO2 1kg virgin steel 100g cheeseburger Pair of jeans Kg tomatoes Kg hard cheese I night in a hotel

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability

A MATERIAL THAT IS CIRCULAR BY NATURE

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a permanent material

… contributes to sustainable development … a material that can be recycled forever

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JUST IMAGINE…

PERMANENT MATERIALS RECYCLE FOREVER

• permanent materials are

used, not consumed

• they can be recycled, over

and over again, without loss

• f properties = multiple

recycling

• multiple recycling is true

circularity

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability 13

WORLDSTEEL ESTIMATES THAT

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability

75% of steel products ever made are still in use today

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Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability

A MATERIAL THAT IS CIRCULAR BY NATURE

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real recycling rates

Wide recycling network in Europe (500+)

STEEL IS EASY AND ECONOMICAL TO RECYCLE

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability 16

Every steel plant in Europe is already a recycling plant Steel scrap is needed for the manufacture of new steel

Source: Eurofer

INHERENT PROPERTIES ALLOW EASY & EFFICIENT SORTING

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability 17

CONTRIBUTING TO HIGH, REAL RECYCLING RATES

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability 18 Source: APEAL

79,5%

EU steel packaging recycling rate 2016

EU steel packaging recycling average by 2020

ALMOST HITTING OUR INDUSTRY OBJECTIVE - EARLY

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability 19

80%

LEADING OTHER PACKAGING MATERIALS IN EUROPE

79.5% 74% 73,6% 47 37

10 20 30 40 50 60 70 80 90 Steel Glass Aluminium beverage cans Beverage carton Plastics

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability

recycling rates of main

packaging materials in 2016 (EU 28+2)

20 Source: Industry experts – APEAL, ACE (2016 data), FEVE, EA (2015 data); Eurostat

% %

top 5 EU steel packaging recyclers recycle an average

• ver 90% today.

BEST PRACTICES SHOW THAT HIGHER RECYCLING IS POSSIBLE

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability 21

Belgium Spain Netherlands Switzerland Germany

95% 95% 91% 89% 89%

• launched 2018
• reference point to learn more about

a real and successful recycling story

• increasing recycling requires a

holistic approach

SHARING BEST PRACTICES IS KEY

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability

Amsterdam, 25th June, 2018

A TRADITIONAL MATERIAL THAT IS CIRCULAR BY NATURE

safe, robust innovation

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FRONT END - DELIVERING THINNER STEEL GRADES FOR CANS

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0.20 mm

1986

0.13 mm

2016

425 ml food cans are 29% thinner than 30 years ago

24 How a “traditional” material can be source of both innovation and sustainability

JUST ONE EXAMPLE…

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability

Less material use, just as strong

can wall 0.13mm

• 15% material
• 15% water saving

Source: Ardagh group

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REDUCING ENERGY USE AND EMISSIONS

CO2 emissions in production are 50% lower than 40 yrs ago Energy consumption is 60% lower than 50 yrs ago

• 50%
• 60%

Source worldsteel

BACK END – ENGAGING CONSUMERS WITH RECYCLING

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a visual link with consumers and a means to communicate sustainable packaging use

DELIVERING INNOVATION POTENTIAL IN

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability

design, communication, logistics

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INSPIRATIONAL DESIGNS

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability

Source: The Canmaker

high vacuum sealing ease of use microwavability

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INSPIRATIONAL GRAPHICS

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability

Source: The Canmaker

high-end lithography holographic effects embossing & printing

LOGISTICS & SUPPLY CHAIN FEATURES

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability

Source: The Canmaker, Metal Packaging Europe,

security stackability handling

STEEL FOR PACKAGING, MODEL MATERIAL FOR A CIRCULAR ECONOMY…

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…PACKAGING MATERIAL FOR THE 21ST CENTURY

VISIT US AT:

www.apeal.org www.steelforpackaging.org

THANK YOU

Amsterdam, 25th June, 2018 How a “traditional” material can be source of both innovation and sustainability 33

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@APEAL_EU company/apeal

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