Data-driven Marketing & Events A Wine & Cheese Evening with a Panel of Event Marketing Experts Organized by:
Challenges in Events & Marketing
After some experience running events we found: Inefficient Processes Workflows are not maximized as it is time consuming to track interactions and payments manually. As a result, it remains difficult to personalize and customize communication. Team Miscommunication Hard to track workflows with the inability to see roles and permissions of team members. This risks data loss through employee turnover. Syncing Multiple Technologies Utilizing numerous communication tools causes disorganization, remains expensive and makes it hard to store and track information.
A study from EventTech reveals that 84% of event planners are finding the concept of data management an on-going challenge. 44.6% 32.6% 25% Insufficient Lack of first party Poor Data Sharing data sources 30% 18% 14% 14% Want to invest more Want to merge data Want to invest in Want to involve other time and resources by integrating their new data collection organizational stakeholders in data analysis event tech systems tools for better data planning
The need to Automate
Creating Efficiencies. Streamlining marketing and onsite operations. Data Collection and Analysis. Better Attendee Experiences. Fast Check-in. Efficient information delivery and access to content. Expanding Community Growth. Increased connections and enriched relationships. Provide post-event value.
EventBank's Automated Data Collection Approach EventBank was born to help with those challenges, so we developed a product to provide those solutions. CRM
After automating event & data collection, we found further challenges
How do we connect online & offline data meaningfully?
54% of companies say their biggest challenge to data-driven marketing success is the l ack of data quality and completeness
Making sense of the data 6:08 P M was made easier Even t Dashboar d by introducing: 6 Check-in points for this event. Driving Member Engagement and Building Cooumities Sep 30, 2016, 9:00 AM Digital-Physical Capture methods like form fills, QR code scanning and more that feed into the contact 80% database at every user interaction. All Registrations 12 22 Checked in Not Checked in Tracking behaviors and actions Member Attending 200 at every point of the online user Pending Approval 51 experience all the way to the event floor. Search Attendee Add Attendee
How can we better use this data to increase leads/awareness?
Event Data needs to be as broad as understanding your entire event scope statistics, to as specific as individual attendee activity. This allows you to: Send smarter and more targeted emails Pin-point digital inefficiencies and bottlenecks Sync online and offline data actions into one database to establish intent Improve attendee experience
Tonight’s Panel Anson Bailey Greg Candall Edith Wong Ravindra Ngo Head of Consumer and Director of Brand Chief Marketing Officer Founder & President Retail, ASPAC / Head of Engagement at PICO at Invest Hong Kong of Cambodian Association Technology, Hong Kong Global of Hong Kong at KPMG
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