Data-driven Marketing & Events A Wine & Cheese Evening with - - PowerPoint PPT Presentation

A Wine & Cheese Evening with a Panel of Event Marketing Experts

Data-driven Marketing & Events

Organized by:

Challenges in Events & Marketing

After some experience running events we found:

Inefficient Processes Workflows are not maximized as it is time consuming to track interactions and payments manually. As a result, it remains difficult to personalize and customize communication. Team Miscommunication Hard to track workflows with the inability to see roles and permissions of team members. This risks data loss through employee turnover. Syncing Multiple Technologies Utilizing numerous communication tools causes disorganization, remains expensive and makes it hard to store and track information.

A study from EventTech reveals that 84% of event planners are finding the concept of data management an on-going challenge.

30%

Want to invest more time and resources in data analysis

18%

Want to merge data by integrating their event tech systems

14%

Want to invest in new data collection tools

14%

Want to involve other

• rganizational stakeholders

for better data planning

32.6%

Lack of first party data sources

44.6% 25%

Insufficient Poor Data Sharing

The need to Automate

Creating Efficiencies. Streamlining marketing and onsite operations. Data Collection and Analysis. Better Attendee Experiences. Fast Check-in. Efficient information delivery and access to content. Expanding Community Growth. Increased connections and enriched relationships. Provide post-event value.

EventBank's Automated Data Collection Approach

EventBank was born to help with those challenges, so we developed a product to provide those solutions.

CRM

After automating event & data collection, we found further challenges

How do we connect

• nline & offline data meaningfully?

54% of companies

say their biggest challenge to data-driven marketing success is the lack of data quality and completeness

Making sense of the data was made easier by introducing:

Digital-Physical Capture methods like form fills, QR code scanning and more that feed into the contact database at every user interaction. Tracking behaviors and actions at every point of the online user experience all the way to the event floor.

Member Attending 200 Pending Approval 51 Driving Member Engagement and Building Cooumities Sep 30, 2016, 9:00 AM

Even t Dashboar d

Search Attendee Add Attendee

22

Not Checked in

12

Checked in

80%

All Registrations 6 Check-in points for this event. 6:08 P M

How can we better use this data to increase leads/awareness?

Event Data needs to be as broad as understanding your entire event scope statistics, to as specific as individual attendee activity. This allows you to:

Send smarter and more targeted emails Pin-point digital inefficiencies and bottlenecks Improve attendee experience Sync online and offline data actions into

• ne database to establish intent

Tonight’s Panel

Anson Bailey

Head of Consumer and Retail, ASPAC / Head of Technology, Hong Kong at KPMG Director of Brand Engagement at PICO Global Chief Marketing Officer at Invest Hong Kong Founder & President

• f Cambodian Association
• f Hong Kong

Greg Candall Edith Wong Ravindra Ngo