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Marketing Data
- How do you use your Marketing data?
- Are you sure it is the right data?
- Duplicate addresses in your system!
- Is it updated?
- Have you looked it over in a map?
Your Marketing Universe Marketing Data How do you use your - - PowerPoint PPT Presentation
Your Marketing Universe Marketing Data How do you use your - - PowerPoint PPT Presentation
Your Marketing Universe Marketing Data How do you use your Marketing data? Are you sure it is the right data? Duplicate addresses in your system! Is it updated? Have you looked it over in a map? Types of Marketing Data
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Types of Marketing Data
- Current Customers
- Cancel Customer
- Rejected Leads
- Neighbors of Current
Customers
- New Homeowner
- First Connect phone listings
- Lot Size Data from your
County
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The Start of Marketing Data
- Joe started with a list of all the single family dwellings in his
marketing zip codes. He then had his crew go out and block lead every street. In the past 5 years, over 150,000 listings where double checked by using the Measure Assistant tool. The total file is now over 275,000 listings with a lot size.
- He now has a huge data base that he updates every year with
the new home owners name and phone number.
- This is one of his most powerful marketing tools!
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Customer Profile
Customers Records Uploaded Total Records Matched Unique Records Matched Match Rate 86,145 53,553 62% 53,542
Region Home Ownership IPA Cluster Code Dwelling Type Median Home Value Gender Networth Direct Mail Responder Mail Responsive Buyer Adults in Household South Atlantic: DE, FL, GA, MD, NC, SC, VA, DC, & Definite owner 0-24,999 Single $50K - $100K Male Less than $25,000 Double/Multiple Multiple mail buyer One Adult
It Statistically will match up to 28 consumer demographic overlays of your customers.
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Household Income
Customer Profile
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Counts of best Prospects by Profile Information
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You need to know where your customers are..
- You will have better results marketing to zip
codes your customers are in now.
- You can look at leads and sales by zip code
- In some cases you need to look at CRRT with in
zip codes
- You have to look at this thru your Marketing
Summary Report
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Your Marketing Summary Report
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Marketing Summary By Zip
This will show you the report by zip code and status code. It prints out top to bottom by the zip codes you have the most customers in.
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Marketing Summary by CRRT
This is a preview of the CRRT report. This will allow you to see what CRRTs you have the most customers in.
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CRRT Map Carrier Route Map
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Marketing Counts by Zip Code
Take your top 5 to 10 zip codes and email to us and we can provide you the amount of Single Family Dwellings in them and SQFT counts. We can take the data you have in your system and suppress then so you only pay for new marketing data.
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Look at your data in mapping
Reports, Customer List, Customer list Screen Customer List, Options Screen
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Look at your data in mapping
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Look over the data you just received
Once you have the SFD listings, you can import them into Mapping and look at each zip code Add Subdivision names Flag code Condos Flag code MFD
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Meas easur urement ement As Assis istant ant
90% sales generated
- ver the phone 2013
Scotts LawnService Lansing location
It’s FAST!
On Average Only a 3-5 Minute Process Entire neighborhoods Single family home
OR
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Add a Property to Your Marketing Universe!
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Don’t delete any data!
- Once you have the lot size for that property,
you will never have to go back out and do a Estimate again. You select the right properties you want to market to. You can now send out a mailer with a price and quote a price over the phone. This will save you time and money in the future.
- Don’t delete any listings, flag code them
Condos, MFD, DNM.
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How do I Deal with Duplicate Addresses in SA
- How do you handle a new person that moves
into a cancel customers home?
- Do you have duplicate addresses in your
Marketing Data now?
- Do you have duplicate addresses in active
customers and cancels or other status codes now?
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Removing Duplicate addresses in Marketing Data you have now
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Importing Back in Marketing Data
Now you can import the Marketing Data back into SA and make sure to
- mit duplicate addresses
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Checking for Duplicate Addresses in Active Status Codes
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Checking for Duplicate Addresses in Active Status Codes
You will have to do this one by one and look for duplicate addresses.
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Checking for Duplicate Addresses in Active Status Codes
Now you will go in a bring up 2 customer screen, side by side and look at the duplicate listings
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Checking for Duplicate Addresses in Active Status Codes
You will use this tool to merge the 2 records into
- ne customer account
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How do I update the data in my system?
Run your Marketing Summary Report and look at the last page for the total listings you want to update. We update a AVG of 30% of the names in your database if you have not done a update in less then 3 years Measured Not Measured
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Update your data through SA
We have a update feature that allows you to export just the data you want updated and sent it to us for updating. Make Sure you have the right name at the address in your system
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Importing the update file back into SA
Once your data is updated, you will receive the file back by email to import into the system. You will receive a report that shows you the number of name and phone updates. It will flag code the updated names and phones. It will keep the cancel
- ld customers name.
We do require your SAN number off the DNC to update phones.
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Importing the update file back into SA
You can still look up the
- ld name if
you need to.
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Back Fill Date you don’t have!
Use your Marketing Summery Report to help you look at zip codes you want to add more data to. We can use your file as a “Suppression” file and give you new addresses.
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