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Haldin Company Presentation

Haldin, Introduction

Haldin is an Indonesian based manufacturing company which focuses in the production of natural ingredients, mainly tea & coffee extracts, and other botanical extracts

Natural Ingredients as Building Blocks

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Other Ingredients

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Our Customers

• Instant Sachet

Drink

• Ready to Drink
• Dairy products
• Confectionary

& Snacks

• Syrup /

Concentrate

• Supplements
• Capsule
• Tablets
• Healthy Candy
• Syrup
• Food

Flavoring

• Beverage

Flavoring

• Cigarette

Flavoring

• Face
• Body & Skin
• Hair
• Feminine

Hygiene

• Baby Care
• Topical Care

Food & Beverage Health Food Flavor Cosmetics

Our Products

• Honey
• Palm Sugar
• Brown

Sugar Essential Oil Vanilla & Cocoa Extracts Powder Extract

• Guarana
• Eurycoma
• Roselle
• Cajeput Oil
• Anise Oil
• Citronella Oil
• Sandalwood
• Ginger
• Liquid

Extract

• Oleoresin

A total of more than 100 products

Specialty Ingredients Natural Sweeteners Tea & Coffee Extracts

• Black Tea

Spray Dried

• Black Tea

Concentrate

• Black Tea

Essence

• Green Tea

Spray Dried

• Coffee

Essence

• Coffee

Concentrate Liquid Extract

• Red Ginger
• Tamarind

Glycolic Extract

• Sirih
• Manjakani

Experienced

• More than 20 years in natural

ingredients business

• Established its own extraction

manufacturing facility in 1992

Certified Quality

• ISO 22000 food safety
• ISO 9001 and 14001 certified,
• Halal & Kosher Certified
• Organics Certified
• SAP system

Worldwide Market Coverage

Continues to develop new market around the world, shipping its products to more than 30 countries

Energy Drink, Sport Drink, & Functional Drink

Market & Concept Presentation

Volvic Revive from Danone Milo from Nestle Doubleshot from Starbucks Enviga from Nestle & Coca- Cola Arizona Green Tea Energy Drink from Arizona Beverage AMP Energy from Pepsi No Fear from SoBe

Caffeine / Guarana, Panax Ginseng, Vitamin B Complex, Plant Extracts

PRESENT ENERGY DRINK CONCEPT?

Full Throttle from Coca Cola

Energy Drink Market in Indonesia

• More than 24 brands in the RTD category *;

– 17 brands in the middle up market can, bottle glass, & plastic bottle Price; Rp 2,500 – Rp 4,500 @ – 7 brands in the middle low market 150 – 200 ml plastic cup Rp Price; Rp 1,000 – Rp 1,500 @

• More than 25 brands in the powder sachet category; some of them are

the instant version of the RTD Energy Drink Middle Up category Rp 800 – Rp 1,000

• Flavors used; Kratingdaeng me too, fruits flavor, coffee, & tea
• Ingredients most used; Caffeine, Ginseng Extract, Vitamin B Complex,

& Plant Extracts; Guarana & Red Ginger

* The National Agency of Food & Drug Control, 2009

Please Try our Energy Drink Concept

• Main Ingredients:

– Cocoa Extract – Guarana Extract for natural source of Caffeine for gradual energy release effect – Ginseng Extract for Stamina Enhancer

Guarana Comparison Energy Release

Released Energy Time

Caffeine (Coffee) Caffeine (Guarana)

Source: www.screamingenergy.com

Sports Drink Market in Indonesia

• Known Brands in the RTD category; Pocari, Mizone, Vitazone, X-Ion,

Zporto, Optima Sweat, Powerade, Gatorade, Fatigon Hydro, Viton, & 7Up Revive

– Pack in can or plastic bottle; 330 ml – 500 ml – Active Ingredients; Electrolytes, Vitamin B Complex, Vitamin C – Range Price: Rp 2,500 – Rp 4,000 (330 ml)

• Instant Drink version was recently launched to gain middle low market
• Flavors used; Pocari Sweat me too & fruit flavors
• Aside from it’s main claim as to rehydrate, many sport drink brands also

claims additional benefits such as maintain mind & focus, and support physical health for daily activities

* The National Agency of Food & Drug Control, 2009

Please Try our Sports Drink Concept

• Main Ingredients:

– Roselle for additional benefit of Antioxidant & Anti-hypertension

Roselle

• Latin Name Hibiscus sabdariffa
• Common Name Roselle, Hibiscus (West),

Rosela (Indo), LuoShenHua (Chin), Asam Paya (Malay), Krajeab (Thai), Sorrel (Latin America),

• Part Used calyces – part of flower petals

(kelopak)

• Known for Antihypertensive & Antioxidant

(health claim), & Natural Red Coloring for Food & Beverages

Roselle Product Applications

Ready to Drink Beverages Carbonated Soft Drinks Concentrate

Functional Beverage Mapping

Functional Drink

• Satisfy Thirst
• Non-Alcoholic
• Ready to Drink
• Non-Traditional

Ingredients

• Has a Functional

Purpose

Source: Frost & Sullivan

health convenience pleasure

Efficient nutrition (fast but healthy) Guilt free indulgence (low & light without compromising on taste & texture Convenience plus (convenience plus with restaurant quality & entertainment value) Functional Concept Pleasant, Convenient, & Healthy

Functional Drink Concept

• Firefly Water Green Tea Mint from Firefly

Tonics, 2008 Beverage Innovation Award Winner in the Functional Drink Category

• Firefly Water is basically a simple Functional

Drink with Green Tea Antioxidant claim, with a little touch of Mint to add the “freshness” of the drink.

Haldin’s Antioxidant Drink New Concept Idea

Agave Nectar Green Tea Lemon Mint

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Lime Aloe Vera

[Antioxidant] [Sweetener - Sucrose] [Vitamin C] [“Refreshing” Flavor] [Aid Digestion – Treat Diabetes]

Firefly Green Tea Mint Ingredients

How We may Support You

• Standardized Functional Extracts for Functional Claim
• Quality Coffee & Tea Extracts for Base Ingredients
• Consistent Quality & Supply
• Application Support; Sensory & Costing

Our Ingredients, Your Products, Shared Success… A Total Natural Result