Haldin Company Presentation
Haldin, Introduction Haldin is an Indonesian based manufacturing company which focuses in the production of natural ingredients, mainly tea & coffee extracts, and other botanical extracts
Natural Ingredients as Building Blocks = + Other + Ingredients = +
Our Customers Food & Beverage Health Food Flavor Cosmetics • Instant Sachet • Supplements • Food • Face Flavoring Drink • Capsule • Body & Skin • Beverage • Ready to Drink • Hair • Tablets Flavoring • Dairy products • Feminine • Healthy Candy • Cigarette • Confectionary Hygiene • Syrup Flavoring & Snacks • Baby Care • Syrup / • Topical Care Concentrate
Our Products Tea & Vanilla & Cocoa Natural Specialty Essential Oil Coffee Extracts Extracts Sweeteners Ingredients • Black Tea • Honey Powder Extract • Cajeput Oil • Liquid Spray Dried • Palm Sugar • Guarana Extract • Anise Oil • Black Tea • Brown • Eurycoma • Oleoresin • Citronella Oil Concentrate Sugar • Roselle • Sandalwood • Black Tea Liquid Extract • Ginger Essence • Red Ginger • Green Tea • Tamarind Spray Dried • Coffee Glycolic Extract Essence • Sirih • Coffee • Manjakani Concentrate A total of more than 100 products
Experienced • More than 20 years in natural ingredients business • Established its own extraction manufacturing facility in 1992
Certified Quality • ISO 22000 food safety • ISO 9001 and 14001 certified, • Halal & Kosher Certified • Organics Certified • SAP system
Worldwide Market Coverage Continues to develop new market around the world, shipping its products to more than 30 countries
Energy Drink, Sport Drink, & Functional Drink Market & Concept Presentation
PRESENT ENERGY DRINK CONCEPT? Volvic Revive from Danone Full Throttle from No Fear from Coca Cola SoBe Caffeine / Guarana, Panax Ginseng, Vitamin B Complex, Plant Extracts Doubleshot from AMP Energy from Starbucks Pepsi Arizona Green Enviga from Tea Energy Drink Nestle & Coca- from Arizona Cola Milo from Nestle Beverage
Energy Drink Market in Indonesia • More than 24 brands in the RTD category *; – 17 brands in the middle up market � can, bottle glass, & plastic bottle � Price; Rp 2,500 – Rp 4,500 @ – 7 brands in the middle low market � 150 – 200 ml plastic cup Rp � Price; Rp 1,000 – Rp 1,500 @ • More than 25 brands in the powder sachet category; some of them are the instant version of the RTD Energy Drink Middle Up category � Rp 800 – Rp 1,000 • Flavors used; Kratingdaeng me too, fruits flavor, coffee, & tea • Ingredients most used; Caffeine, Ginseng Extract, Vitamin B Complex, & Plant Extracts; Guarana & Red Ginger * The National Agency of Food & Drug Control, 2009
Please Try our Energy Drink Concept • Main Ingredients: – Cocoa Extract – Guarana Extract for natural source of Caffeine for gradual energy release effect – Ginseng Extract for Stamina Enhancer
Guarana Comparison Energy Release Released Energy Caffeine (Coffee) Caffeine (Guarana) Time Source: www.screamingenergy.com
Sports Drink Market in Indonesia • Known Brands in the RTD category; Pocari, Mizone, Vitazone, X-Ion, Zporto, Optima Sweat, Powerade, Gatorade, Fatigon Hydro, Viton, & 7Up Revive – Pack in can or plastic bottle; 330 ml – 500 ml – Active Ingredients; Electrolytes, Vitamin B Complex, Vitamin C – Range Price: Rp 2,500 – Rp 4,000 (330 ml) • Instant Drink version was recently launched to gain middle low market • Flavors used; Pocari Sweat me too & fruit flavors • Aside from it’s main claim as to rehydrate, many sport drink brands also claims additional benefits such as maintain mind & focus, and support physical health for daily activities * The National Agency of Food & Drug Control, 2009
Please Try our Sports Drink Concept • Main Ingredients: – Roselle for additional benefit of Antioxidant & Anti-hypertension
Roselle • Latin Name � Hibiscus sabdariffa • Common Name � Roselle, Hibiscus (West), Rosela (Indo), LuoShenHua (Chin), Asam Paya (Malay), Krajeab (Thai), Sorrel (Latin America), • Part Used � calyces – part of flower petals (kelopak) • Known for � Antihypertensive & Antioxidant (health claim), & Natural Red Coloring for Food & Beverages
Roselle Product Applications Carbonated Soft Drinks Ready to Drink Beverages Concentrate
Functional Beverage Mapping Efficient nutrition (fast but healthy) Functional Drink Functional Concept � • Satisfy Thirst Pleasant, Convenient, & • Non-Alcoholic Healthy • Ready to Drink health convenience • Non-Traditional Ingredients • Has a Functional Purpose Source: Frost & Sullivan pleasure Guilt free indulgence (low & light without compromising on Convenience plus taste & texture (convenience plus with restaurant quality & entertainment value)
Functional Drink Concept • Firefly Water Green Tea Mint from Firefly Tonics , 2008 Beverage Innovation Award Winner in the Functional Drink Category • Firefly Water is basically a simple Functional Drink with Green Tea Antioxidant claim, with a little touch of Mint to add the “freshness” of the drink.
Haldin’s Antioxidant Drink New Concept Idea Firefly Green Tea Mint Ingredients Agave Lemon Lime Mint Green Tea Aloe Vera + + + Nectar [Aid Digestion – [Sweetener - [“Refreshing” [Antioxidant] [Vitamin C] Treat Diabetes] Sucrose] Flavor]
How We may Support You • Standardized Functional Extracts for Functional Claim • Quality Coffee & Tea Extracts for Base Ingredients • Consistent Quality & Supply • Application Support; Sensory & Costing
Our Ingredients, Your Products, Shared Success… A Total Natural Result
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