ASN Broker Public Company Limited
ASN Broker Public Company Limited Opportunity Day 11 November 2016 - - PowerPoint PPT Presentation
ASN Broker Public Company Limited Opportunity Day 11 November 2016 - - PowerPoint PPT Presentation
ASN Broker Public Company Limited ASN Broker Public Company Limited Opportunity Day 11 November 2016 ASN Broker Public Company Limited Agenda I II III IV 2 ASN Broker Public Company Limited Company Overview 3 Company structure ASN
ASN Broker Public Company Limited
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I II III IV
Agenda
ASN Broker Public Company Limited
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Company Overview
ASN Broker Public Company Limited ASN Broker Public Company Limited (ASN) operates the business as direct non-life insurance broker mainly focuses on motor insurance. The Company holds 99.99% shares of ASN Life Broker Company Limited (ASNL) which operates the business as life insurance broker.
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Company structure
ASN Broker Public Company Limited (“ASN”) capital registered (fully paid-up) 65 Million Baht ASN Life Broker Company Limited (“ASNL”) capital registered (fully paid-up) 2 Million Baht
99.99%
ASN Broker Public Company Limited
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Our Vision
To be the leader in insurance broker business focuses on developing world-class standard service to delight our customers and to protect the benefits of our customers, business partners, employees, shareholders, and society with fairness and integrity.
Mission Statement
- To create high quality standard
services
- To deliver highest customer
satisfaction
- To develop innovation in our
management systems to promote efficiency with state of the art information technology
- To develop highly professional
personnel with the sense of entrepreneurship
Vision & Mission Statement
ASN Broker Public Company Limited
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Business Partners
Company Business Product Non-Life Insurance Compulsory ASNL Life Insurance Life Insurance Voluntary Personal Accident Personal Accident
Insurance
Business
Partners 28 Non-Life 2 Life
ASN
ASN Broker Public Company Limited
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2005 2007 2008 2011 2013 2015
ASN Broker Company Limited (ASN) was established with registered capital of 1.5 million baht to operate business as non-life insurance broker (tele-marketing) focused
- n motor insurance.
ASN Life Broker Company Limited (ASNL) was established to operate business as life insurance broker. The Company increased its registered capital from 1.5 million baht to 2 million baht. The Company formed a business alliance with one of the non-life insurance company (Partner) to jointly source and manage customer database for telemarketing purpose. The Company registered as a Public Company on 5th of June 2015, under the name “ASN Broker Public Company Limited”, and increased its registered capital to 65 million baht. The Company acquired 99.99% of ASNL from major shareholder and ASNL then becomes the Company’s Subsidiary.
2016
The Company successfully completed IPO and listed in mai on 12 May 2016.
Key Company Milestones
ASN Broker Public Company Limited
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Net Insurance Premium
Non-Life Insurance premium (by types) Life insurance premium (new/renewal)
Non-Life Insurance premium (new/renewal)
Commission rate to net premiums earned
96% 96% 96% 96% 96% 4% 4% 4% 4% 4%
200 400 600 800 2014 2015 Q1/2016 Q2/2016 Q3/2016 voluntary compulsory
658 154 314 461
Million baht
611 37% 39% 26% 30% 30% 63% 61% 74% 70% 70%
200 400 600 800 2014 2015 Q1/2016 Q2/2016 Q3/2016 First year Renewal
611
Million baht
658 154 314 461 24% 16% 14% 18% 17% 76% 84% 86% 82% 83%
100 200 300 2014 2015 Q1/2016 Q2/2016 Q3/2016 First year Renewal
232 242 60 123 179
Million baht
12% 12% 12% 13% 12% 15% 16% 17% 16% 16% 40% 42% 39% 31% 36% 9% 8% 8% 8% 8%
0% 10% 20% 30% 40% 50% 2014 2015 Q1/2016 Q2/2016 Q3/2016
Non-life insurance brokerage - compulsory Non-life insurance brokerage - voluntary Life insurance brokerage - First year Life insurance brokerage - Renewal
ASN Broker Public Company Limited
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Non-Life (Motor) Life under 7 - passengers care owner Salary employees with 20-50 age group. Main targeted customers group
Targeted customers and revenue structure
Data as of September 30, 2016
2% 2% 2% 2% 2% 60% 64% 64% 59% 58% 12% 12% 15% 20% 21% 15% 11% 8% 9% 9% 10% 11% 11% 10% 10% 2% 1% 0% 1% 1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2014 2015 Q1/2016 Q2/2016 Q3/2016
Non - life insurance brokerage - compulsory Non - life insurance brokerage - voluntary Non - life insurance service Life insurance brokerage - first year Life insurance brokerage - renewal Life insurance service
81% 19%
Non-Life Insurance Brokerage Life Insurance Brokerage
ASN Broker Public Company Limited
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Product and Service
- Comprehensive range of insurance products with fast and reliable service and
fair price
- Intelligent customer database management and analytical platform
- Convenient services and payment channels
Price
- Contract between Company and insurance partners clearly spell out the
commission and services rate
Distribution Channels
- Company provides various distribution channels that can reach customers 7x24
- 1. Telemarketing
- Company acquires customers database from third party provider and from customers
database jointly managed with one of the partner
- Ongoing telesales agent skills development and training
- 2. Online Marketing
- Through various online marketing technique such as Search Engine Marketing (SEM) and
Social Media
- 3. E-Commerce
Promotion
- Payment installments
- Publicity through company media
- Promotional vouchers with retail stores
Business Strategy
ASN Broker Public Company Limited
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Financial Performance
ASN Broker Public Company Limited
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Company and Subsidiary Revenue
Total income Gross margins by business
73% 76% 76% 79% 76% 80% 76% 80% 26% 22% 23% 19% 23% 19% 23% 19% 1% 2% 1% 2% 1% 1% 1% 2%
20 40 60 80 100 120 140 160 180
Other Life Insurance Brokerage Services Non-Life Insurance Brokerage Services 153 161 39 42 79 82 118 123
Million baht
29% 29% 30% 29% 31% 36% 37% 37% 38% 45% 50% 51% 53% 54% 57% 58%
0% 10% 20% 30% 40% 50% 60% 70%
Non-Life Insurance Brokerage Services Life Insurance Brokerage Services
ASN Broker Public Company Limited
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Revenue per Telesales Agent
Q1'2015 Q2'2015 Q3'2015 Q4'2015 Q1'2016 Q2'2016 Q3'2016
Insurance broker and service income (MB.) 40.00 38.10 38.40 40.70 38.90 41.70 40.23 Telesales (Person) 229 259 229 218 180 192 203 Insurance broker income per Telesales (MB.) 0.175 0.147 0.168 0.187 0.216 0.217 0.198
0.175 0.147 0.168 0.187 0.216 0.217 0.198
0.000 0.050 0.100 0.150 0.200 0.250 Q1'2015 Q2'2015 Q3'2015 Q4'2015 Q1'2016 Q2'2016 Q3'2016
Insurance broker and service income per Telesales
Insurance broker and service income per Telesales
ASN Broker Public Company Limited
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Profit margins
Profit Profit Margin
31% 32% 35% 34% 36% 40% 41% 41% 17% 13% 18% 15% 17% 19% 20% 20% 14% 11% 15% 13% 15% 17% 17% 18%
0% 10% 20% 30% 40% 50%
Gross Profit Margin Operating Profit Margin Net Profit Margin
47 57 15 17 27 33 40 50 27 31 9 8 14 17 19 27 21 25 7 7 12 14 15 21
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20 30 40 50 60 Gross Profit Operating Profit Net Profit
NP ↑ 17% NP ↑ 40% NP 0%
Million baht
ASN Broker Public Company Limited
Key Highlights;
- In the first nine months of 2016, the Company recorded total revenues of
THB 122.75 million, rising from the corresponding period of 2015 by THB 4.71 million or about 4.0%.
- The Company posted a gross profit of THB 50.02 million and a gross
profit margin of 40.8%, which grew from 33.8% recorded in the same period of 2015.
- Net profit for the nine-month period as of Q3/2016 totaled THB 21.27
million, soaring by THB 6.14 million or about 40.6% year-on-year due to the total revenue growth and slight drop in cost and expenses of services.
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Q3 2016 MD&A
ASN Broker Public Company Limited
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Investment Highlights
ASN Broker Public Company Limited
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- ASN is a well established insurance broker with proven services quality
and fair price
- Experienced executive team in insurance brokerage business for more
than 10 years
- Partnerships with leading Non-life and Life insurance business partners
- State of the art information technology in insurance brokerage business,
Customer database management, and analytical platform
- E-Commerce Platform
- Decent gross profit margin at 35.51%, 31.29%, 35.90% and 40.75%
during 2013-Q3/2016
- Low D/E ratio
Why invests in ASN?
ASN Broker Public Company Limited
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- Opportunity to acquire more market share in insurance industry
Totally insurance premium market size for motor and life insurance was 658,062 million
baht in 2015
The company has the opportunity to expand market share;
- 64% of motor insurance was sold through brokers and telemarketing
Motor Insurance premium Life Insurance premium Total
The value of total premium in insurance industry (MB) 120,780 537,282 658,062 The value of total premium sold through by company (MB) 658 242 900 The Percentage of premiums sold through by company total premiums in the industry (%) 0.54 0.05 0.14
Why invests in ASN?
ASN Broker Public Company Limited
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Key Developments
ASN Broker Public Company Limited
- Increase Telesales Agent to 250 capacity by December 2016.
- Successfully launched OOHOO (อู้หู) www.oohoo.io online insurance platform
- n October 28, 2016.
– 1st InsurTech insurance platform in Thailand – Covers end to end process from;
- Product Comparison
- E-Commerce Platform (purchase and online payment)
- Instant Insurance Coverage
– 30 motor insurance companies onboard by early December 2016. – Future phase (2017) will include Travel, Life, Health, PA, Home, etc.
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Key Developments
ASN Broker Public Company Limited
21 Visit us : www.asnbroker.co.th Investor Relations Email : Churaiporn.l@asnbroker.co.th Tel: 02-619-2300 Ext.807