Haldin Company Presentation Haldin, Introduction Haldin is an - - PowerPoint PPT Presentation

Haldin Company Presentation

Haldin, Introduction

Haldin is an Indonesian based manufacturing company which focuses in the production of natural ingredients, mainly botanical extracts such as coffee, tea, and ginger.

Our Products

• Honey
• Palm Sugar
• Brown

Sugar Essential Oil Vanilla & Cocoa Extracts Powder Extract

• Guarana
• Eurycoma
• Roselle
• Cajeput Oil
• Anise Oil
• Citronella Oil
• Sandalwood
• Ginger
• Liquid

Extract

• Oleoresin

A total of more than 100 products

Specialty Ingredients Natural Sweeteners Tea & Coffee Extracts

• Black Tea

Spray Dried

• Black Tea

Concentrate

• Black Tea

Essence

• Green Tea

Spray Dried

• Coffee

Essence

• Coffee

Concentrate Liquid Extract

• Red Ginger
• Tamarind

Glycolic Extract

• Sirih
• Manjakani

Our Customers

• Instant Sachet

Drink

• Ready to Drink
• Dairy products
• Confectionary

& Snacks

• Syrup /

Concentrate

• Supplements
• Capsule
• Tablets
• Healthy Candy
• Syrup
• Food

Flavoring

• Beverage

Flavoring

• Cigarette

Flavoring

• Face
• Body & Skin
• Hair
• Feminine

Hygiene

• Baby Care
• Topical Care

Food & Beverage Health Food Flavor Cosmetics

Certified Quality

• ISO 22000 food safety
• ISO 9001 and 14001 certified,
• Halal & Kosher Certified
• Organics Certified
• SAP system

Beverage Trend

• Freshness & Natural will be the next trend, especially when there is

additional health benefit in it (Suara Pembaruan, 2008)

• Market for Soda Drinks will soon be taken over by Tea based drinks –

people are more aware of health and would prefer healthy drinks instead (URC, 2008)

• Drinks with supplement are the next trend setter – needed to fulfill daily

needs for nutrition (KoranTempo, 2008)

• Healthy & Safe Food & Beverage products will be an important issue –

market for organic products will increase (Melilea Research Institute, 2008)

Haldin’s Beverage Prototype Concept

health convenience pleasure

Efficient nutrition (fast but healthy) Guilt free indulgence (low & light without compromising on taste & texture Convenience plus (convenience plus with restaurant quality & entertainment value) Functional Concept Pleasant, Convenient, & Healthy

We try to take the best

• ut of each concept to

make our Prototype

Prototype Applications made by our Internal PAL

• Ready to Drink & Instant Drink; Single, with Flavors, Functional;

Tea & Coffee, Plant Extracts Base, Tonic.

• Dairy: Milk, Yogurt, & Ice Cream
• Confectionary; Candy & Wafer Filling
• Bakery; Filling & Toppings

Prototype 1 – STMJ + Ginseng Concept

• Currently the second most requested application prototype for

functional beverage after Energy Drink

• Haldin’s Ingredients; Ginger Ground Powder, Red Ginger Powder

Extract, Palm Sugar Powder, Honey Liquid, & Ginseng Powder Extract.

• Prototype inspired from ESTE-EMJE Ginseng

Sido Muncul

• Possible health branding; Menyegarkan;

menjaga stamina dan kesehatan

Haldin’s Extraction Process

Extracting Pasteurizing Homogenizing Spray Drying Filtration Evaporation Raw Material Spray Dried Extract

Haldin’s Value Adding Process

• Sustainable Raw Material Supply,

Quality, & Costing

• Flexible; Low to High

Production Output

• ISO 22000, 14001, &

9001

• Maintained Quality
• Standardized

Active Compound

Justified Quality Control

• Series of tests that qualify product to be sent out:

– Chemical Pesticide & Heavy Metal – Organoleptik Sensory test based on appearance, odor, taste, etc – Physical Consists of solubility, specific gravity (SG), pH, Refractive Index, & Moisture Content test. – Microbiology Consists of Total Place Count (TPC), Yeast & Mold, Bacteria Pathogen Test.

Prototype 2 – Roselle Honey Concept

• Was recently introduced to beverage industries as part to promote our

new launched Roselle Extract

• Haldin’s Ingredients; Roselle Powder Extract, Honey Liquid, & Tea

Essence

• Prototype Inspired from Roselle Honey Juice from

Madunia Sri Berkat, Malaysia

• Possible health branding; Antihypertensive Drink,

Beauty Drink

Roselle

• Latin Name Hibiscus sabdariffa
• Common Name Roselle, Hibiscus (West),

Rosela (Indo), LuoShenHua (Chin), Asam Paya (Malay), Krajeab (Thai), Sorrel (Latin America),

• Part Used calyces – part of flower petals

(kelopak)

• Known for Antihypertensive & Antioxidant

(health claim), & Natural Red Coloring for Food & Beverages

Roselle Product Applications

Ready to Drink Beverages Carbonated Soft Drinks Concentrate

Production Flowchart - Introduction

Dried Tea Leaves Filtration & Evaporation Flavor Extraction Slurry Preparation Tea Essence Tea Concentrate Spray Drying Tea Spray Dried Aroma Body Purified Water Tea Extract Solid compound

1 2 3 4 5

Prototype 3 – Green Tea Slimming Concept

• Made to meet customer’s request towards a slimming product concept

with green tea as its base ingredient

• Haldin’s Ingredients; Green Tea Powder Extract, Aloe Vera Powder

Extract, Garcinea Powder Extract, & Bastard Cedar Powder Extract

• Prototype inspired from Firefly Water Green Tea

Mint from Firefly Tonics, 2008 Beverage Innovation Award Winner in the Functional Drink Category

• Possible Health Branding; Beauty Drink, Detox

Drink, Slimming Drink

Prototype 4 – Coffee Ginseng

• Most requested functional beverage that uses Coffee as its base
• Haldin’s Ingredients; Coffee Robusta Concentrate, Ginseng Powder

Extract, & Coffee Essence

• Prototype inspired from CNI Ginseng Coffee
• Possible Health Branding: Menambah

Tenaga dan Vitalitas

Coffee Extract Characteristics – an illustration

• Brewing roasted coffee bean or powder will result the taste & aroma to come out

strongly, but due to the extreme hot extraction, some of the fiber would become soluble cellulose which adds the bitter harsh taste to the coffee

Type Flavor & Fragrance Wood Fiber Soluble Cellulose Roasted Coffee Beans (Fresh Brewed) 30% 56% 14% Instant Coffee (Brewed) 18 - 20% 0% 80 - 82% Coffee Extract 55 - 60% 0% 40 - 45%

FRESH BREWED COFFEE

30%

flavor & fragrance

14%

hydrolized cellulose

56%

celluose

INSTANT COFFEE

18%

flavor & fragrance

80%

hydrolized cellulose

2%

celluose

LIQUID COFFEE

60%

flavor & fragrance

39%

hydrolized cellulose

1%

celluose

Coffee Extract Characteristics – an illustration

• Common Instant coffee is made by over-extracting roasted coffee beans
• In the process, many of the aromatic character will be lost
• Simply adding water to instant coffee will only create a taste that is harsh and bitter.
• Haldin’s Coffee Extract with SCC process captures only the desirable portion, without any

aroma & taste characteristics lost during the process

Type Flavor & Fragrance Wood Fiber Soluble Cellulose Roasted Coffee Beans (Fresh Brewed) 30% 56% 14% Instant Coffee (Brewed) 16 - 18% 2% 80 - 82% Coffee Extract 55 - 60% 1% 39 - 44%

How We may Support You

• Standardized Functional Extracts for Functional Claim
• Quality Coffee & Tea Extracts for Base Ingredients
• Consistent Quality & Supply
• Application & Technical Support; Sensory & Costing

Our Ingredients, Your Products, Shared Success… A Total Natural Result