CONFIDENTIAL AND PROPRIETARY 79% of Consumers Would Like to Buy - - PowerPoint PPT Presentation

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CONFIDENTIAL AND PROPRIETARY 79% of Consumers Would Like to Buy - - PowerPoint PPT Presentation

Confidential & Proprietary CONFIDENTIAL AND PROPRIETARY 79% of Consumers Would Like to Buy More Local Food More People Prefer Local Local Food Sales $20.0B 13.6% CAGR 19.7% CAGR Conventional $12.0B 8.8% CAGR $7.0B $5.0B 8% 26%


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CONFIDENTIAL AND PROPRIETARY

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Sources: Sullivan Higdon & Sink; A Fresh Look at Organic & Local, July 2013; A.T. Kearney, January 2013; The Power of Produce 2015, USDA

* if equal quality; no price differential

8% 26% Conventional 2008 2012 $7.0B $5.0B 8.8% CAGR $12.0B 2015 19.7% CAGR $20.0B 2019E 13.6% CAGR

79% of Consumers Would Like to Buy More Local Food

More People Prefer Local Local Food Sales

2

66%

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Farmers Market t Scale Superm rmar arket t Scal ale Local al Long-Dista tance nce

Current Supermarket Suppliers Cannot Provide Local Produce

Structured to Meet Needs of Continent Volume In, Volume Out Lack of “Burning Platform”

Current Local Farms Cannot Provide to Supermarkets

Not Food Safe Certified Limited Volume & Not Year Round Not Sufficiently Reliable/High Quality Provides Local Produce Meets Supermarket Requirements

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Guarantee Revenue Insulate From Competition Enable Project Finance Preferential and stable shelf space Free Marketing No Sales Force

Preferred Supplier Produce Purchase Agreements (PPAs)

Deep & Committed Long-Term Supermarket Partnerships

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Fresher = Better Produce

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$0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 01/01/2016 01/02/2016 01/03/2016 01/04/2016 01/05/2016 01/06/2016 01/07/2016 01/08/2016 01/09/2016

Current Revenue Growth (Run Rate)

WDC CHI LMT

11

Current

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$0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 2013 2014 2015 2016 2017 2018 2019

7 1 1 Greenhou house $~30M Series C 3 Greenhou houses 17 Greenhous nhouses 8 Greenhou houses

Series C Drives Revenue to $100M

Current

PRO ROVE THE MODEL SCALE THE MODEL

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Why is BrightFarms Creating the First National Brand for Local Produce?

For the Health of the Planet, by improving the environmental impact

  • f the food supply chain

For the Health of our Society, by encouraging the consumption of whole and fresh foods.