Confidential & Proprietary
CONFIDENTIAL AND PROPRIETARY
CONFIDENTIAL AND PROPRIETARY 79% of Consumers Would Like to Buy - - PowerPoint PPT Presentation
Confidential & Proprietary CONFIDENTIAL AND PROPRIETARY 79% of Consumers Would Like to Buy More Local Food More People Prefer Local Local Food Sales $20.0B 13.6% CAGR 19.7% CAGR Conventional $12.0B 8.8% CAGR $7.0B $5.0B 8% 26%
Confidential & Proprietary
CONFIDENTIAL AND PROPRIETARY
Confidential & Proprietary
Sources: Sullivan Higdon & Sink; A Fresh Look at Organic & Local, July 2013; A.T. Kearney, January 2013; The Power of Produce 2015, USDA
* if equal quality; no price differential
8% 26% Conventional 2008 2012 $7.0B $5.0B 8.8% CAGR $12.0B 2015 19.7% CAGR $20.0B 2019E 13.6% CAGR
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66%
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Farmers Market t Scale Superm rmar arket t Scal ale Local al Long-Dista tance nce
Structured to Meet Needs of Continent Volume In, Volume Out Lack of “Burning Platform”
Not Food Safe Certified Limited Volume & Not Year Round Not Sufficiently Reliable/High Quality Provides Local Produce Meets Supermarket Requirements
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Confidential & Proprietary
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Confidential & Proprietary
$0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 01/01/2016 01/02/2016 01/03/2016 01/04/2016 01/05/2016 01/06/2016 01/07/2016 01/08/2016 01/09/2016
WDC CHI LMT
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Confidential & Proprietary
$0 $20,000,000 $40,000,000 $60,000,000 $80,000,000 $100,000,000 $120,000,000 2013 2014 2015 2016 2017 2018 2019
7 1 1 Greenhou house $~30M Series C 3 Greenhou houses 17 Greenhous nhouses 8 Greenhou houses
PRO ROVE THE MODEL SCALE THE MODEL
Confidential & Proprietary
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