Capturing the opportunity in the SMB segment Proprietary + - PowerPoint PPT Presentation

Capturing the opportunity in the SMB segment Proprietary + Confidential

Proprietary + Confidential John Lojek Partnership Development at Google for UK & Ireland Proprietary + Confidential

Proprietary + Confidential Proprietary + Confidential

55% 28% 32% Generating new Retaining Updating customers customers technology and systems Source: Google/Ipsos, SMB Perceptions, May 2018 Proprietary + Confidential

People are searching more than ever for the things they need, when they need them 9x more searches for “near me tonight” since 2016* Note: Covers the US Source: *Think With Google - Consumer Insights Proprietary + Confidential Proprietary + Confidential

In aggregate, the EMEA SMB landscape represents a huge opportunity 34 33% (2) 75% (3) Million SMBs (1) do not have Haven’t invested a website in digital (1) EMEA Active SMBs (with turnover or employees); Eurostat/OECD 2016 (2) EMEA SMBs with > 10 employees; Eurostat/National/ World Bank 2016 (3) EU businesses employing at least 10 people, Dec 2016, Eurostat, Internet advertising of businesses - statistics on usage of ads Proprietary + Confidential Proprietary + Confidential

For many SMBs, establishing a digital presence is daunting Obtaining a Google My Business account is a free, simple option Proprietary + Confidential Proprietary + Confidential

SMBs that have an up-to- date presence are benefitting Sources: 1. Ipsos research, “Benefits of a complete listing,” 2017 . 2. Ipsos research, “Impact of a complete listing,” October 2017 3 https://www.gybo.com/downloads/verification-benefits.pdf Proprietary + Confidential Proprietary + Confidential

Proprietary + Confidential 68% of small businesses wish there was an easy-to-use tool to help them advertise their products and services. Source: Google/Ipsos, SMB Perceptions, May 2018. Proprietary + Confidential

Proprietary + Confidential Small businesses that use advanced digital tools, like online advertising and data analytics, experienced nearly 4X higher revenue growth than less digitally savvy businesses. Source: Google/Deloitte, “Connected Small Businesses,” 2018. Proprietary + Confidential

Our partners are tech-led, high growth and serve thousands of SMBs Proprietary + Confidential

12x 5x 32% Increase in Google Ad spend Average CPC active advertisers under management improvement for clients Note: Since working with the Google Partnership team Proprietary + Confidential

Strategic Technical & Sales & consulting AM support marketing A Partner Program that augments Networking & Product new business access & betas Partners’ capabilities opportunities Proprietary + Confidential

Advertisers across the board are shifting towards transaction-based ads Example: Ad formats shifting to appointments Instant Results Ease and Convenience Trust Compare professionals at a Everything you need to hire a Pros are prescreened, backed glance, connecting with the professional is organized in by the Google guarantee and ones you choose. one place. real customer reviews. Proprietary + Confidential

Introducing a 6 month-long incubation program to build the future of marketing on the Google Ads API Shorten go-to-market lead times Develop and launch an MVP together with help from our product specialists Accelerate your growth Develop a scalable customer acquisition funnel and onboard the Join the Google Partnership first customers Program Get ready to be on-boarded and unlock the benefits of being a Google Partner High-touch engagement Ongoing personalized coaching and access to Google’s experts Apply by October 13th: throughout the Program Search for: “EMEA Marketing Innovation Program” Or visit: bit.ly/31BuufO

Come and find out Google Partnership Development Team more Meet the Google team Jessica Trillos Donall Towey Lucky Thevakanthan Associate Strategic Associate Strategic Associate Strategic Partner Development Partner Development Partner Development Manager Manager Manager Proprietary + Confidential