Capturing the opportunity in the SMB segment Proprietary + - - PowerPoint PPT Presentation

Capturing the

• pportunity in the

SMB segment

Proprietary + Confidential Proprietary + Confidential

John Lojek

Partnership Development at Google for UK & Ireland

55%

Generating new customers Retaining customers

28%

Updating technology and systems

32%

Source: Google/Ipsos, SMB Perceptions, May 2018

People are searching more than ever for the things they need, when they need them

more searches for “near me tonight” since 2016*

9x

Note: Covers the US Source: *Think With Google - Consumer Insights

34 Million SMBs (1)

do not have a website Haven’t invested in digital

75% (3) 33% (2)

(1) EMEA Active SMBs (with turnover or employees); Eurostat/OECD 2016 (2) EMEA SMBs with > 10 employees; Eurostat/National/ World Bank 2016 (3) EU businesses employing at least 10 people, Dec 2016, Eurostat, Internet advertising of businesses - statistics on usage of ads

In aggregate, the EMEA SMB landscape represents a huge opportunity

For many SMBs, establishing a digital presence is daunting

Obtaining a Google My Business account is a free, simple

• ption

SMBs that have an up-to- date presence are benefitting

Sources:

• 1. Ipsos research, “Benefits of a complete listing,” 2017.
• 2. Ipsos research, “Impact of a complete listing,” October 2017

3 https://www.gybo.com/downloads/verification-benefits.pdf

Proprietary + Confidential Proprietary + Confidential

68%

• f small businesses wish

there was an easy-to-use tool to help them advertise their products and services.

Source: Google/Ipsos, SMB Perceptions, May 2018.

Proprietary + Confidential Proprietary + Confidential

Small businesses that use advanced digital tools, like online advertising and data analytics, experienced

nearly 4X

higher revenue growth than less digitally savvy businesses.

Source: Google/Deloitte, “Connected Small Businesses,” 2018.

Our partners are tech-led, high growth and serve thousands of SMBs

12x

Increase in active advertisers

5x

Google Ad spend under management

32%

Average CPC improvement for clients

Note: Since working with the Google Partnership team

A Partner Program that augments Partners’ capabilities

Strategic consulting Technical & AM support Sales & marketing Product access & betas Networking & new business

• pportunities

Instant Results Ease and Convenience Trust

Compare professionals at a glance, connecting with the

• nes you choose.

Everything you need to hire a professional is organized in

• ne place.

Pros are prescreened, backed by the Google guarantee and real customer reviews.

Advertisers across the board are shifting towards transaction-based ads

Example: Ad formats shifting to appointments

Introducing a 6 month-long incubation program to build the future of marketing on the Google Ads API

Accelerate your growth

Develop a scalable customer acquisition funnel and onboard the first customers

Shorten go-to-market lead times

Develop and launch an MVP together with help from our product specialists

High-touch engagement

Ongoing personalized coaching and access to Google’s experts throughout the Program

Join the Google Partnership Program

Get ready to be on-boarded and unlock the benefits of being a Google Partner

Apply by October 13th: Search for: “EMEA Marketing Innovation Program” Or visit:

bit.ly/31BuufO

Come and find out more

Meet the Google team

Google Partnership Development Team

Jessica Trillos Associate Strategic Partner Development Manager Lucky Thevakanthan Associate Strategic Partner Development Manager Donall Towey Associate Strategic Partner Development Manager