Partnership Event - 31 mei Password : Google2017 Proprietary + - - PowerPoint PPT Presentation

Partnership Event - 31 mei

WiFi: Google Partnership Event Password: Google2017

Welkom

Richard van Cleeff, Sales Acquisition Lead, Benelux

Google Confidential and Proprietary

Google Confidential and Proprietary

I am here!

Now reach is plentiful but attention scarce Reach was scarce and attention plentiful

Attention is Scarce

2000 2015 12 seconds 8 seconds

Human Attention Span

Source: Microsoft, May 2015

Goldfish

have more

attention

Sports is a man's game Gaming is for kids Women are homemakers Men buy cars

60%+

• f sporting goods

shoppers who engaged with relevant YouTube content on mobile are female

45%+

• f video game

searchers on mobile are 35+

40%+

• f home-goods

searchers on mobile are male

60%+

• f auto searchers
• n mobile

are female

Google Partners

Vincent Visser, Partners Program Manager Benelux

Partner Academy

Differentiating our badged agencies

Google Partners Program

Partner Academy

Google Partners Program

Search Display Mobile Video Shopping

5 Badge specializations

Partner Academy

Check your Partner status

The most important bookmarks

Game On Plus

With Game On we’ll be setting challenges for you and reward you for winning new business. Take part in Game On and win amazing prices for you and your team.

Partner Academy

Partner Academy is the global agency training program for Google Partners agencies only. We provide in-person,

• nline and on-demand

trainings.

G+ Community

In the G+ Community we keep you up to date about product updates and Partners events. It is also an easy way to ask AdWords related questions to agencies.

News Bulletin

The Partners News Bulletin is a bi-weekly webinar for all agencies. Our product experts will be the first to give you the latest updates about AdWords and Analytics.

Game On Plus

g.co/ GameOnRewards/NE

I Rewards Q2

Partner Academy

g.co/ PartnerAcademyNL

Partner Academy

Partner Academy

Google Partners Program

Partner Academy C-suite Advanced Trainings Business coaching & strategy Partner Academy C-suite

• Executive training program
• Account Directors and Sales

Directors only

• Exclusively available to Badged

agencies. Launched earlier this year Business Coaching

• 6 month agency acceleration

programme

• Training on every aspect of

running an agency

• Business coaching for top 20

Certification trainings in the office

• Free trainings to get certified
• AdWords topics: Mobile, Video,

Search, Display & Fundamentals

Sign-up for trainings → g.co/PartnerAcademyBE

Google Partners Nederland G+ Community

Google Partners News Bulletin

➔ Tuesday, 13:00 (bi-weekly) ➔ 10-15 minutes ➔ Latest product updates & agency insights ➔ Live from Google Dublin

Samenwerken met uw contactpersoon

Hoe kan uw contactpersoon bijdragen aan de groei van uw bureau?

Google Confidential and Proprietary

Value Proposition: How we can help?

Dedicated Consultancy on High Value Proposals Account set-up and Implementation Ad-hoc Meetings and events with Agency prospects Ongoing support and suggestions on how to improve new campaigns Education on New product & Beta AdWords & Sales Training QBRs Strategic Check-in

How can we help? 2 dedicated resources

• Agency Development

Manager (Sales Rep) ○ Acquisitie

• Account Strategist

(Campaign Specialist) ○ Same Store Growth

Business development Education Performance Review

Interview met

Tamer Saglambilek, eigenaar van Sales Care

MEI 2017

Acquisitie

Focus op kwaliteit Maak het persoonlijk Wees onderscheidend

“The competitor to be feared is the one who never bothers about you at all, but goes on making his own business better all the time.” Henry Ford

BANT

Budget Autoriteit Need Timeline

NEE

FOCUS

PERSONAL BRANDING

GESPONSORD DOOR

#DSA17

Bedankt voor vandaag