10/25/2017 Your customers are irrational and emotional Tina Arnoldi, MA Marketing Strategist & Performance Analyst 360InternetStrategy.com @ TinaArnoldi 1 2 1
10/25/2017 Which leads me to point #1………………... 3 No one cares 4 2
10/25/2017 5 Text or images? 6 3
10/25/2017 Text or images? 7 Pricing Scarcity Social Proof Anchoring Loss Aversion 8 4
10/25/2017 9 Scarcity/Social Proof 10 5
10/25/2017 Scarcity Former Gizmodo Australia Luke Hopewell spotted a man camped outside the Sydney Apple Store already. Given that the new iPhone is traditionally released two weeks after the launch event, he could be waiting there for 15 days, for a phone he doesn’t actually know about yet. 11 Scarcity/ Loss Aversion 12 6
10/25/2017 Loss Aversion 13 Charm Pricing $300 versus $299 $34 $39 $44 14 7
10/25/2017 Charm Pricing $300 versus $299 $39 $34 $44 15 Prestige Pricing $49,499.99 16 8
10/25/2017 Choice 17 Paradox of Choice 18 9
10/25/2017 19 20 10
10/25/2017 Context and Order When you manipulate context and order, you create experiences that bias what people pay attention to. 21 22 11
10/25/2017 23 Context and Order 24 12
10/25/2017 25 26 13
10/25/2017 27 28 14
10/25/2017 People 29 People 30 15
10/25/2017 31 32 16
10/25/2017 33 34 17
10/25/2017 35 Some Tactics 36 18
10/25/2017 Apply it with AdWords 37 Apply it with AdWords 38 19
10/25/2017 Apply it with AdWords 39 Test it with Optimize 40 20
10/25/2017 41 42 21
10/25/2017 Don’t Be Evil 43 Don’t Make Me Think Recommended Paradox of Choice Reading Predictably Irrational Convert! Influence 22
10/25/2017 Thank you! Tina Arnoldi, MA Marketing Strategy & Performance Analyst 360InternetStrategy.com/Revolve @ TinaArnoldi 23
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