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Your customers are irrational and emotional
Tina Arnoldi, MA Marketing Strategist & Performance Analyst 360InternetStrategy.com @TinaArnoldi
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Which leads me to point #1………………...
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No one cares
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Your customers are irrational and emotional Tina Arnoldi, MA - - PDF document
Your customers are irrational and emotional Tina Arnoldi, MA - - PDF document
10/25/2017 Your customers are irrational and emotional Tina Arnoldi, MA Marketing Strategist & Performance Analyst 360InternetStrategy.com @ TinaArnoldi 1 2 1 10/25/2017 Which leads me to point #1... 3 No one cares
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Text or images?
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Text or images?
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Pricing Scarcity Social Proof Anchoring Loss Aversion
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Scarcity/Social Proof
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Scarcity
Former Gizmodo Australia Luke Hopewell spotted a man camped
- utside the Sydney Apple Store
- already. Given that the new iPhone is
traditionally released two weeks after the launch event, he could be waiting there for 15 days, for a phone he doesn’t actually know about yet.
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Scarcity/ Loss Aversion
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Loss Aversion
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$300 versus $299
Charm Pricing
$34 $39 $44
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$300 versus $299
Charm Pricing
$34
$39
$44
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Prestige Pricing
$49,499.99
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Choice
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Paradox of Choice
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Context and Order
When you manipulate context and order, you create experiences that bias what people pay attention to.
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Context and Order
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People
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People
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Some Tactics
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Apply it with AdWords
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Apply it with AdWords
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Apply it with AdWords
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Test it with Optimize
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Don’t Be Evil
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Recommended Reading
Don’t Make Me Think Paradox of Choice Predictably Irrational Convert! Influence
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Thank you!
Tina Arnoldi, MA Marketing Strategy & Performance Analyst
360InternetStrategy.com/Revolve
@TinaArnoldi