Presenters: Courtney Crowley, Digital Marketing Specialist Emily - - PowerPoint PPT Presentation

Presenters: Courtney Crowley, Digital Marketing Specialist Emily O’Malley, Digital Marketing Specialist

• Any advertisement on the internet
• Banner ads
• SEO (search engine optimization)
• Social media
• Email marketing
• Blogging
• Pay-per-click (PPC)

What is Digital Advertising?

• Budget
• Goals/Objectives
• Talk to your Relationship Manager

What to do before getting started

Where Should You Advertise?

• Facebook
• Yelp
• Groupon

Facebook Campaigns

Types of Facebook Campaigns

A few types that we recommend:

• Promote Your Page / “Like Campaign”
• Goal: to generate page likes
• Boost a Post
• Goal: to get more users to see a specific

post and engage with it (engagement means liking, commenting or sharing the post)

Types of Facebook Campaigns

• Promote Your Business Locally
• Goal: to promote your page and

business to those nearby your location

• New Feature – “Get a Custom

Advertising Plan”

Custom Audience

• You want to make sure to

“target” your users by creating a custom audience

• 21+
• Location
• Detailed targeting – interests,

demographics or behaviors

Yelp Advertising

Yelp Search Ads

• We recommend using Yelp for advertising if you have 3+ average stars or mostly

positive reviews

• You may not see much return on investment with no reviews or with a poor overall rating
• If you’re not at 3 stars yet, no worries! You can get there.
• Download our guide, Guide to Dealing with Online Reviews
• Yelp offers a one-year contract or a pay-as-you-go advertising structure.

• How to Get Started
• Log in to your business profile at:

http://biz.yelp.com

• Click “Yelp Ads” on the left side of the page.
• Step 2 - Set a Budget
• Step 3 – Fill in Billing Info
• If you haven’t claimed your business yet, go to

Yelp.com, search for your business, then click “claim this business” on the right hand side of the screen.

• Once your business is claimed, you can follow the

steps above to start your advertising.

Yelp

A website that offers coupons to consumers for local restaurants and retail businesses. Pros

• Attracts new customers
• Advertises business
• Helps to build customer relationships

Cons

• May not produce repeat customers
• Increase in traffic might work against you
• Profit sharing

Groupon

• How to get started
• Visit Groupon Merchant
• Speak to a Groupon Specialist
• Determine what kind of deal you want to offer
• Promote your deal on social media!

Groupon

Groupon

• Traditional Groupon Vouchers
• Groupon + / Cashback
• Free to claim as a customer
• Get cashback on bill (i.e. 15% on your total bill)

Check out more information here: https://www.groupon.com/articles/groupon-cash-back-deals

• Pay-per-click ads are the ads you

see when you search a product, location or service

• The ad is usually the first search result

(but can also appear in other spots as well)

• Listing will say “ad” next to it
• AdWords require a lot of time and

expertise to become familiar with

• Google AdWords will be switching to

Google Ads on July 24.

• They will launch “Smart Campaigns”

which is aimed at small business

• wners and will help simplify

campaigns.

PPC/Google Ads

• Have you claimed your business on

Google?

• Allows customers to see address,

phone number hours, website and

• ther important business details
• Increases chances of showing up in

search results

• Claiming is easy – Check it out here!
• Optimize and manage with these tips:

https://moz.com/blog/how-to-

• ptimize-your-google-my-business-

listing

Bonus: Google My Business!

• Facebook
• Visit your Business Facebook Page and click “Promote” on the bottom

Left.

• For support or to learn more about ads, visit:

https://www.facebook.com/business/products/ads

• Yelp
• Call 877-767-9357 or visit https://biz.yelp.com
• Groupon
• Call 888-582-4354
• Google My Business
• https://www.google.com/business/
• Google AdWords/Google Ads
• Google Adwords: https://adwords.google.com
• After July 24, Google Ads: https://ads.google.com

Resources to Get Started

Campaign Debrief

• Gather key players in the campaign
• Bring data to discuss
• Lessons learned for next campaign
• Next steps to retain new customers
• Email marketing
• Surveys
• Follow-up coupons
• Make sure to engage with followers on

social media

Webinar 3: Optimization

• Are you making the most revenue on your games?
• Hear from Accel experts from our data team and
• ur Relationship Manager team
• Look out for more information in August!

Thank You!

QUESTIONS?

Email us at hello@accelentertainment.com