BRAND ETHOS LAGOON, JOKULSARLON, IN ICELAND Black Label represents - - PowerPoint PPT Presentation

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BRAND ETHOS LAGOON, JOKULSARLON, IN ICELAND Black Label represents - - PowerPoint PPT Presentation

AURORA BOREALIS OVER THE GLACIER BRAND ETHOS LAGOON, JOKULSARLON, IN ICELAND Black Label represents outstanding design and beautiful craftsmanship driven by Italian manufacturers who share our passion for perfection. The results are


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SLIDE 1
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SLIDE 2

AURORA BOREALIS OVER THE GLACIER LAGOON, JOKULSARLON, IN ICELAND

BRAND ETHOS

“Black Label represents outstanding design and beautiful craftsmanship driven by Italian manufacturers who share our passion for perfection. The results are beautifully crafted, lightweight frames with a seamless finish that maintain the ultimate comfort and performance.” Gunnar Gunnarsson, Designer

JAPANESE TITANIUM / / MADE IN ITALY / / LIGHTWEIGHT / / SCREWLESS / / HYPOALLERGENIC / /

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SLIDE 3

AERIAL PANORAMA OF REYKJAVIK AT SUNSET

WHERE IT ALL BEGAN

Reykjavik Eyes was conceived by Icelandic frame designer Gunnar

  • Gunnarsson. As a child, Gunnar worked

in his parent’s opticians in Iceland spending his summer holidays replacing lost screws and working on broken glasses. This work spurred Gunnar to design his own frames and so, Reykjavik Eyes was born.

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SLIDE 4

FEATURED FRAME / / BIL C1

ACCOMPLISHED DESIGN

Gunnar took three years to design, test and refjne his

  • riginal idea. The result was

ground-breaking and pushed the boundaries of frame design. Reykjavik Eyes was recognised for its combination of technology, wearability and style.

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SLIDE 5

SUNSET AT THE BLUE LAGOON IN ICELAND

BLACK LABEL LAUNCH

In 2014, Reykjavik Eyes Black Label was launched. Skilfully designed in Iceland and expertly crafted in Italy from the highest quality beta titanium, these frames are exceptionally lightweight, screwless and hypoallergenic. Today, the Black Label collection includes models in both titanium and acetate. They are some of the lightest and strongest frames ever made, ofgering a unique combination of comfort, strength and style.

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SLIDE 6

FEATURED FRAME / / SKADI C4

INSPIRATION & COLOUR

Each of the sleek models come in three colours that combine a sophisticated palette with hints of vibrant hues, all inspired by the landscape of Iceland. Flashes of striking Japanese titanium paired with rich tones of Mazzucchelli acetate make for a bold and confjdent collection.

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SLIDE 7

TITANIUM EYEWEAR HAND CRAFTED IN ITALY

ITALIAN CRAFTSMANSHIP

Manufactured in Italy by specialist craftsmen, every aspect of a Black Label frame is made to the highest standard. From the perfectly fmush fjnish of the screwless hinge and the rich colours

  • f the titanium, to the delicate branding
  • n the end tips.

Every detail has been carefully considered allowing the wearer to express themselves without compromising on technicality.

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SLIDE 8

STYLE MEETS COMFORT

Our passion for innovation and interpretation of style goes beyond the confjnes of fashion ensuring ultimate comfort and wearability. Every aspect is considered from start to fjnish with the wearer in mind.

FEATURED FRAME / / KARA C2

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SLIDE 9

BASALT COLUMNS ON THE BLACK SAND BEACH OF VIK IN ICELAND

BRAND AWARENESS

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SLIDE 10

CHARLOTTE DE CARLE

Presenter, DJ & Model

LESLIE BIBB

American Actress & Model

CELEBRITY & BLOGGER ENDORSEMENTS

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SLIDE 11

POINT OF SALE - STANDARD

PACKAGING Box, cloth & case Order code: REYBLSET HANGING BANNER WITH CORD W 50cm x H 150cm Order code: REBLBAN2 BRAND BOOK A5 Order code: REA5B01 2PC DISPLAY STAND W 21cm x H 30cm x D 25cm Order code: REBLSTAND4 LOGO BLOCK W 17.5cm x H 11cm x D 2.5cm Order code: REBLOCK002 PAPER BAG With rope handles MAGNETIC FRAME INCLUDES 4 DOUBLE SIDED INSERTS W 21cm x H 15.4cm x D 4cm Order code: REBLINKIT

FRONT BACK FRONT BACK FRONT BACK FRONT BACK

RAMP W 18.5cm X L 32cm X H 6cm Order code: REBLRAMP1

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SLIDE 12

POINT OF SALE - GOLD EDITION

4PC DISPLAY STAND W 16.4cm x H 40cm x D 20cm Order code: REBLGSTAND GOLD EDITION BOX Card box Order codes: REBLGOLDBX GOLD EDITION LENS CLOTH Double sided cloth Order codes: REBLGOLDCL GOLD EDITION CASE Leather case with authenticity card Order codes: REBLGOLDCS

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SLIDE 13

IN STORE DISPLAYS

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SLIDE 14

100% OPTICAL, LONDON HONG KONG OPTICAL FAIR OPTI, MUNICH SILMO, PARIS MIDO, MILAN VISION EXPO EAST, NEW YORK

EXHIBITIONS

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SLIDE 15

TITANIUM & ACETATE MODELS

FEATURED FRAMES / / SUNNA C2 & KARA C1

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SLIDE 16

AGNAR

/ / COL 1

ORDER CODE: REAGN1 48-21-145

/ / COL 2

ORDER CODE: REAGN2 48-21-145

/ / COL 3

ORDER CODE: REAGN3 48-21-145

/ / COL 1

ORDER CODE: REA/ALF1 49-21-145

/ / COL 2

ORDER CODE: REA/ALF2 49-21-145

ALFONSO

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SLIDE 17

BEYLA

/ / COL 1

ORDER CODE: REBEY1 52-15-145

/ / COL 2

ORDER CODE: REBEY2 52-15-145

/ / COL 3

ORDER CODE: REBEY3 52-15-145

/ / COL 2

ORDER CODE: REA/BAN2 54-17-140

/ / COL 3

ORDER CODE: REA/BAN3 54-17-140

BANCO

/ / COL 4 [NEW FOR 2019]

ORDER CODE: REBEY4 52-15-145

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SLIDE 18

BIL BRAGI

/ / COL 1

ORDER CODE: REBIL1 50-20-145

/ / COL 2

ORDER CODE: REBIL2 50-20-145

/ / COL 3

ORDER CODE: REBIL3 50-20-145

/ / COL 1

ORDER CODE: REBRAGI 50-19-140

/ / COL 2

ORDER CODE: REBRAG2 50-19-140

/ / COL 3

ORDER CODE: REBRAG3 50-19-140

/ / COL 4

ORDER CODE: REBRAG4 50-19-140

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SLIDE 19

DELLING

/ / COL 1

ORDER CODE: REDEL1 52-16-135

/ / COL 3

ORDER CODE: REDEL3 52-16-135

/ / COL 4

ORDER CODE: REDEL4 52-16-135

EDEL [NEW FOR 2019]

/ / COL 1

ORDER CODE: REEDE1 51-16-145

/ / COL 2

ORDER CODE: REEDE2 51-16-145

/ / COL 3

ORDER CODE: REEDE3 51-16-145

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SLIDE 20

EIR

/ / COL 1

ORDER CODE: REEIR1 51-17-135

/ / COL 2

ORDER CODE: REEIR2 51-17-135

/ / COL 3

ORDER CODE: REEIR3 51-17-135

/ / COL 4

ORDER CODE: REEIR4 51-17-135

ELENA

/ / COL 1

ORDER CODE: REELE1 51-17-140

/ / COL 2

ORDER CODE: REELE2 51-17-140

/ / COL 3

ORDER CODE: REELE3 51-17-140

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SLIDE 21

ELVAR [NEW FOR 2019]

/ / COL 1

ORDER CODE: REELV1 53-17-145

/ / COL 2

ORDER CODE: REELV2 53-17-145

/ / COL 3

ORDER CODE: REELV3 53-17-145

EMBLA [NEW FOR 2019]

/ / COL 1

ORDER CODE: REEMB1 53-15-145

/ / COL 2

ORDER CODE: REEMB2 53-15-145

/ / COL 3

ORDER CODE: REEMB3 53-15-145

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SLIDE 22

FULLA

/ / COL 1

ORDER CODE: REFUL1 50-19-145

/ / COL 2

ORDER CODE: REFUL2 50-19-145

/ / COL 3

ORDER CODE: REFUL3 50-19-145

HEIMDALL

/ / COL 1

ORDER CODE: REHEIM1 54-17-140

/ / COL 2

ORDER CODE: REHEIM2 54-17-140

/ / COL 4

ORDER CODE: REHEIM4 54-17-140

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SLIDE 23

KARA

/ / COL 1

ORDER CODE: REKARA1 52-15-140

/ / COL 2

ORDER CODE: REKARA2 52-15-140

/ / COL 3

ORDER CODE: REKARA3 52-15-140

JESPER [NEW FOR 2019]

/ / COL 1

ORDER CODE: REJES1 47-22-145

/ / COL 2

ORDER CODE: REJES2 47-22-145

/ / COL 3

ORDER CODE: REJES3 47-22-145

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SLIDE 24

KARL

/ / COL 1

ORDER CODE: REKAR1 52-19-145

/ / COL 2

ORDER CODE: REKAR2 52-19-145

/ / COL 3

ORDER CODE: REKAR3 52-19-145

LIPPI

/ / COL 1

ORDER CODE: REA/LIP1 53-16-140

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SLIDE 25

LOKI

/ / COL 1

ORDER CODE: RELOKI1 53-18-140

/ / COL 2

ORDER CODE: RELOKI2 53-18-140

/ / COL 3

ORDER CODE: RELOKI3 53-18-140

MAGNI

/ / COL 1

ORDER CODE: REMAG1 54-18-140

/ / COL 2

ORDER CODE: REMAG2 54-18-140

/ / COL 3

ORDER CODE: REMAG3 54-18-140

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SLIDE 26

MARKUS [NEW FOR 2019]

/ / COL 1

ORDER CODE: REMARK1 49-19-145

/ / COL 2

ORDER CODE: REMARK2 49-19-145

/ / COL 3

ORDER CODE: REMARK3 49-19-145

/ / COL 3

ORDER CODE: REA/MAS3 54-18-140

MASOLINO

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SLIDE 27

NOTT

/ / COL 1

ORDER CODE: RENOTT1 52-16-135

/ / COL 2

ORDER CODE: RENOTT2 52-16-135

/ / COL 3

ORDER CODE: RENOTT3 52-16-135

ODIN

/ / COL 4

ORDER CODE: REODIN4 56-18-140

/ / COL 1

ORDER CODE: REODIN1 56-18-140

/ / COL 2

ORDER CODE: REODIN2 56-18-140

/ / COL 3

ORDER CODE: REODIN3 56-18-140

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SLIDE 28

SAGA

/ / COL 1

ORDER CODE: RESAGA1 51-17-135

/ / COL 2

ORDER CODE: RESAGA2 51-17-135

/ / COL 3

ORDER CODE: RESAGA3 51-17-135

/ / COL 5

ORDER CODE: RESAGA5 51-17-135

SIF

/ / COL 1

ORDER CODE: RESIF1 51-16-135

/ / COL 2

ORDER CODE: RESIF2 51-16-135

/ / COL 3

ORDER CODE: RESIF3 51-16-135

/ / COL 4

ORDER CODE: RESIF4 51-16-135

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SLIDE 29

SKADI

/ / COL 1

ORDER CODE: RESKA1 47-22-145

/ / COL 2

ORDER CODE: RESKA2 47-22-145

/ / COL 3

ORDER CODE: RESKA3 47-22-145

/ / COL 4

ORDER CODE: RESKA4 47-22-145

SKOLL

COL 1

ORDER CODE: RESKO1 58-18-150

COL 2

ORDER CODE: RESKO2 58-18-150

COL 3

ORDER CODE: RESKO3 58-18-150

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SLIDE 30

SOFIE [NEW FOR 2019]

/ / COL 1

ORDER CODE: RESOF1 50-20-145

/ / COL 2

ORDER CODE: RESOF2 50-20-145

/ / COL 3

ORDER CODE: RESOF3 50-20-145

SUNNA

/ / COL 1

ORDER CODE: RESUN1 55-15-145

/ / COL 2

ORDER CODE: RESUN2 55-15-145

/ / COL 3

ORDER CODE: RESUN3 55-15-145

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SLIDE 31

SURT

/ / COL 1

ORDER CODE: RESUR1 51-19-145

/ / COL 2

ORDER CODE: RESUR2 51-19-145

/ / COL 3

ORDER CODE: RESUR3 51-19-145

THOR

/ / COL 1

ORDER CODE: RETHOR1 52-18-140

/ / COL 2

ORDER CODE: RETHOR2 52-18-140

/ / COL 3

ORDER CODE: RETHOR3 52-18-140

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SLIDE 32

VILI

/ / COL 1

ORDER CODE: REVIL1 47-21-145

/ / COL 2

ORDER CODE: REVIL2 47-21-145

/ / COL 3

ORDER CODE: REVIL3 47-21-145

VOR [NEW FOR 2019]

/ / COL 1

ORDER CODE: REVOR1 50-20-145

/ / COL 2

ORDER CODE: REVOR2 50-20-145

/ / COL 3

ORDER CODE: REVOR3 50-20-145

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SLIDE 33

RIMLESS MODELS

FEATURED FRAME / / ALBA C2

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SLIDE 34

ALBA

/ / COL 1

ORDER CODE: REALB1 54-16-145

/ / COL 2

ORDER CODE: REALB2 54-16-145

/ / COL 3

ORDER CODE: REALB3 54-16-145

ERON [NEW FOR 2019]

/ / COL 1

ORDER CODE: REERO1 54-17-145

/ / COL 2

ORDER CODE: REERO2 54-17-145

/ / COL 3

ORDER CODE: REERO3 54-17-145

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SLIDE 35

MARTA

/ / COL 1

ORDER CODE: REMAR1 51-15-145

/ / COL 2

ORDER CODE: REMAR2 51-15-145

/ / COL 3

ORDER CODE: REMAR3 51-15-145

IVAN

/ / COL 1

ORDER CODE: REIVA1 56-17-145

/ / COL 2

ORDER CODE: REIVA2 56-17-145

/ / COL 3

ORDER CODE: REIVA3 56-17-145

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SLIDE 36

TEKLA

/ / COL 1

ORDER CODE: RETEK1 50-17-145

/ / COL 2

ORDER CODE: RETEK2 50-17-145

/ / COL 3

ORDER CODE: RETEK3 50-17-145

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SLIDE 37

WINTER LANDSCAPES OF ICELAND

PETITE MODELS

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SLIDE 38

ARON RUNI

/ / COL 1

ORDER CODE: REARO1 47-16-125

/ / COL 2

ORDER CODE: REARO2 47-16-125

/ / COL 3

ORDER CODE: REARO3 47-16-125

/ / COL 1

ORDER CODE: RERUN1 48-16-125

/ / COL 2

ORDER CODE: RERUN2 48-16-125

/ / COL 3

ORDER CODE: RERUN3 48-16-125

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SLIDE 39

SEFI

/ / COL 1

ORDER CODE: RESEF1 47-16-125

/ / COL 2

ORDER CODE: RESEF2 47-16-125

/ / COL 3

ORDER CODE: RESEF3 47-16-125

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SLIDE 40

SUNGLASSES

FLOWING LAVA IN ICELAND

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SLIDE 41

MR OWL MR PUFFIN

/ / COL 1

ORDER CODE: REOWL1 54-19-140

/ / COL 2

ORDER CODE: REOWL2 54-19-140

/ / COL 3

ORDER CODE: REOWL3 54-19-140

/ / COL 1

ORDER CODE: REPUF1 59-16-140

/ / COL 2

ORDER CODE: REPUF2 59-16-140

/ / COL 3

ORDER CODE: REPUF3 59-16-140

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SLIDE 42

MR RAVEN

/ / COL 1

ORDER CODE: RERAV1 58-15-145

/ / COL 2

ORDER CODE: RERAV2 58-15-145

/ / COL 3

ORDER CODE: RERAV3 58-15-145

VIKTOR [NEW FOR 2019]

/ / COL 1

ORDER CODE: REV/VIK/1 135

/ / COL 2

ORDER CODE: REV/VIK/2 135

/ / COL 3

ORDER CODE: REV/VIK/3 135

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SLIDE 43

GOLD EDITION

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SLIDE 44

OPTICAL - GOLD EDITION

ASKJA / / COL 1

ORDER CODE: REG/ASK1 58-14-145

ELDFELL / / COL 1

ORDER CODE: REG/ELD1 53-18-140

KRAFLA / / COL 1

ORDER CODE: REG/KRA1 47-22-140

SURTSEY / / COL 1

ORDER CODE: REG/SUR1 47-22-145

KERID / / COL 1

ORDER CODE: REG/KER1 52-18-140

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SLIDE 45

SUN - GOLD EDITION

HEKLA / / COL 1

ORDER CODE: REG/HEK1 58-14-145

KATLA / / COL 1

ORDER CODE: REG/KAT1 50-19-145

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SLIDE 46

CONTACT INFORMATION

CONNECT WITH US ON SOCIAL MEDIA:

Continental Eyewear @continentaleyewearltd

EMAIL US:

sales@continental-eyewear.co.uk

VISIT OUR WEBSITE: continental-eyewear.com PHONE US ON:

+44 (0) 151 426 3907 OR +44 (0) 151 430 9413

SEND US A FAX ON:

+44 (0) 151 426 9340