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My Business Logo: Strapline: Wear a new energy! Brand Ethos - PowerPoint PPT Presentation

Mar 19, 2024 •169 likes •320 views

My Business Logo: Strapline: Wear a new energy! Brand Ethos Values Sustainability: minimal or no waste Innovation: wise fabrics Inclusiveness: race, gender, age Uniqueness: original artwork Mission Authenticity through

  1. My Business Logo: Strapline: Wear a new energy!

  2. Brand Ethos Values • Sustainability: minimal or no waste • Innovation: wise fabrics • Inclusiveness: race, gender, age • Uniqueness: original artwork Mission • Authenticity through Sustainability and Craftsmanship • Continuous innovation Vision A Wiser Fashion for a Happier World

  3. The Brand Fashion collections based on own fine art paintings • Art Couture USP Craftsmanship • Customization • Nature Inspiration • Architecture • Abstract Art

  4. Perception of the Brand • Trendsetter: design aesthetics and functionality • Innovative: designs and fabrics Tone of Voice Edgy

  5. Competitors Art Couture designers

  6. Customer Profiles • • Gallerist • Successful Entrepreneur Professional • • Art gallery curator • Business owner Web Designer • • Hobby: Fashion, art and • Interests: Gothic film and Hobby: Yoga, gym, music literature, rock music weekend with friends • • Shops: Waitrose, • Art collectionist Loves animals and art • exclussive boutiques, • Shops: online Shops: Vegan and online online

  7. Marketing Strategies Offline Strategies Online Strategies • Create Brand presence • Bring paid and organic traffic • Collaboration with: Art Galleries Fb and Google ads 1. Social Media • Expositions and marketing funnels for: (Fb,In,Pin,LIn) workshops 2. CEO Brand • Fashion shows website Awareness Optimization 3. Blog Product Awareness 4. E-mail marketing Sales Promotion

  8. Logistics Print on Print on Demand Demand Designing Mail Website Customer Amazon Fashion Design Process items & Manufacturing accessories Boutiques

  9. Print on Demand Target Market Market Research • Google Trends • Statista & Mintel Engaged Shoppers • Facebook Ads • Google Ads • Fashion Trend followers • Male and Female • Homeware • Ages 24-55 • Accessories

  10. Selling through Boutiques business cards Swing tag bags

  11. Gallery Shop Fine art inspired clothing collection Interior accessories

  12. Logo & Swing Labels

  13. • Business cards • Leaflets • Bags www.elenaszilagyi.com

  15. Thank You

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