My Business Logo: Strapline: Wear a new energy! Brand Ethos - - PowerPoint PPT Presentation

My Business

Logo: Strapline: Wear a new energy!

Brand Ethos

Values

• Sustainability: minimal or no waste
• Innovation: wise fabrics
• Inclusiveness: race, gender, age
• Uniqueness: original artwork

Mission

• Authenticity through Sustainability and Craftsmanship
• Continuous innovation

Vision

A Wiser Fashion for a Happier World

The Brand

USP Inspiration

• Art Couture
• Customization
• Nature
• Architecture
• Abstract Art

Fashion collections based on

• wn fine art paintings

Craftsmanship

Perception of the Brand

• Trendsetter: design aesthetics and functionality
• Innovative: designs and fabrics

Tone of Voice

Edgy

Competitors

Art Couture designers

Customer Profiles

• Professional
• Web Designer
• Hobby: Yoga, gym,

weekend with friends

• Loves animals and art
• Shops: Vegan and online
• Gallerist
• Art gallery curator
• Hobby: Fashion, art and

music

• Shops: Waitrose,

exclussive boutiques,

• nline
• Successful Entrepreneur
• Business owner
• Interests: Gothic film and

literature, rock music

• Art collectionist
• Shops: online

Online Strategies Offline Strategies

• Collaboration with:

Art Galleries

• Expositions and

workshops

• Fashion shows
• Create Brand presence
• Bring paid and organic traffic
• 1. Social Media

(Fb,In,Pin,LIn)

• 2. CEO

website Optimization

• 3. Blog
• 4. E-mail

marketing Fb and Google ads marketing funnels for: Brand Awareness Product Awareness Sales Promotion

Marketing Strategies

Designing Manufacturing

Website

Fashion items & accessories Print on Demand Amazon Customer Print on Demand Design Process

Logistics

Mail Boutiques

Market Research

• Google Trends
• Facebook Ads
• Google Ads

Target Market Engaged Shoppers Trend followers

• Fashion
• Homeware
• Accessories
• Male and Female
• Ages 24-55

Print on Demand

• Statista & Mintel

Selling through Boutiques

business cards bags Swing tag

Interior accessories Fine art inspired clothing collection

Gallery Shop

Logo & Swing Labels

www.elenaszilagyi.com

• Business cards
• Leaflets
• Bags

Thank You