Visual Argument Presentation Shelby Gluskin & Abigail Tutt - - PowerPoint PPT Presentation

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Oct 13, 2022 266 likes •329 views

Visual Argument Presentation Shelby Gluskin & Abigail Tutt Logos & Ethos Logos: an appeal to logic; fact 3,000 animals were rescued last year Shows the scope of the problem. Ethos: demonstrates credibility of the

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Visual Argument Presentation

Shelby Gluskin & Abigail Tutt

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Logos & Ethos

Logos: an appeal to logic; fact

“3,000 animals were rescued last year”
Shows the scope of the problem.

Ethos: demonstrates credibility of the speaker

Sarah McLachlan is a well-known celebrity

○ People look up to her and trust her

Mclachlan’s song “In the Arm of the Angels” was put in the background of the advertisement

○ Further promotes McLachlan as an advocate for the ASPCA ○ Also serves as an appeal to pathos

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Pathos

Pathos: the appeal to emotion

The strongest appeal of the commercial
Provokes a sense of guilt in the audience; creates the urge to help
Powerful clips of sad and injured animals

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Four Principles of Design

Contrast: black and white lettering of the statistics Repetition: number for the ASPCA appears throughout the last half of the ad Alignment: central location of information Proximity: number for the ASPCA appears overlaid the animals faces