Visual Argument Presentation Shelby Gluskin & Abigail Tutt - PowerPoint PPT Presentation

Oct 13, 2022 •266 likes •327 views

Visual Argument Presentation Shelby Gluskin & Abigail Tutt Logos & Ethos Logos: an appeal to logic; fact 3,000 animals were rescued last year Shows the scope of the problem. Ethos: demonstrates credibility of the

Visual Argument Presentation Shelby Gluskin & Abigail Tutt
Logos & Ethos Logos: an appeal to logic; fact ● “3,000 animals were rescued last year” Shows the scope of the problem. ● Ethos: demonstrates credibility of the speaker ● Sarah McLachlan is a well-known celebrity ○ People look up to her and trust her ● Mclachlan’s song “In the Arm of the Angels” was put in the background of the advertisement ○ Further promotes McLachlan as an advocate for the ASPCA ○ Also serves as an appeal to pathos
Pathos Pathos: the appeal to emotion ● The strongest appeal of the commercial ● Provokes a sense of guilt in the audience; creates the urge to help ● Powerful clips of sad and injured animals
Four Principles of Design C ontrast: black and white lettering of the statistics R epetition: number for the ASPCA appears throughout the last half of the ad A lignment: central location of information P roximity: number for the ASPCA appears overlaid the animals faces

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