Asiasoft Corporation PLC. (AS) Opportunity Day 2Q 2014 28 August - PowerPoint PPT Presentation

Asiasoft Corporation PLC. (AS) Opportunity Day 2Q 2014 28 August 2014

Agenda Disclaimer  The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for shares of Asiasoft Corporation Pcl. (“Asiasoft” ) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever.  This presentation may include information which is forward-looking in nature. Forward-looking information involve known and unknown risks, uncertainties and other factors which may impact on the actual outcomes, including economic conditions in the markets in which Asiasoft operates and general achievement of Asiasoft business forecasts, which will cause the actual results, performance or achievements of Asiasoft to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation  This presentation has been prepared by Asiasoft. The information in this presentation has not been independently verified. No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of Asiasoft or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation  This presentation is made, furnished and distributed for information purposes only. No part of this presentation shall be relied upon directly or indirectly for any investment decision-making or for any other purposes  This presentation and all other information, materials or documents provided in connection therewith, shall not, either in whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws Page 2

Agenda Agenda Market Overview in Q2 2014 Asiasoft Performance in Q2 2014 Next Step 2014 Page 3

Market Overview

Top 10 Online Game - Worldwide Source : http://venturebeat.com/2014/01/20/10-online-pc-games-that-made-more-than-100m-in-microtransaction-sales-last-year/ Page 5

Global Games Market Worldwide Page 6 Source: http://www.newzoo.com/insights/global-games-market-will-reach-102-9-billion-2017-2//

eSports Launched But the games are not up to expectation Page 7

New Game Launch 2014 Domestic Quarter 1 Quarter 2 Quarter 2 RO Mobile PSO2 Type: MMORPG Type: Mobile From: Japan From: Korea Launch: May 2014 Launch: Jan 2014 Operate: Regional Operate: TH Page 8

New Game Launch 2014 Oversea Quarter 2 Quarter 2 Quarter 1 PSO2 Hero Touch Type: MMORPG Type: Mobile From: Japan From: China Launch: May 2014 Launch: Mar 2014 Operate: Regional Operate: MY Page 9

Current Portfolio At the end of 2Q14, AS group operates 53 online game titles in 6 Number of Games by Genre Web-Based countries: Mobile 4Games 2Games MOBA 7% 4% 1Game 2% • FPS Thailand 23 Titles 5Games 9% • Singapore 9 Titles • Malaysia 22 Titles Casual MMORPG, 7Games • Indochina 9 Titles 34Games, 13% 64% • Indonesia 2 Titles • Philippines 11 Titles Page 10 Note: Some games are operated in more than one country

2Q14 Portfolio Web-Based Mobile 4Games 2Games MOBA 8% 4% 1Game 2% FPS 5Games 9% Casual 7Games Mobile Mobile MOBA Web 13% 1 Game 1Game MOBA 1 Game 4Games 4% 2% 1Game 4% 9% 3% MMO FPS 2 Games 34Games 9% FPS 64% 4Games Casual 9% 2 Games 9% MMO Casual 26Games 7Games 61% MMO 16% 17 Games 74% Page 11 Note: some game were served in more than one country

Asiasoft Performance

Agenda Total Revenue Structure Domestic Overseas  Singapore Thailand  Malaysia Plus Sublicense  Indonesia • revenue in Vietnam  Philippines  Indochina 70% 68% 66% 57% 54% 52% Thailand 48% 46% 43% Overseas 34% 32% 30% 2009 2010 2011 2012 2013 6M2014 Page 13

Agenda 2Q14 Total Revenue Breakdown Advertising Other 4% GROUP 1% Distribution 5% Advertising Other 11% 2% DOMESTIC Distribution 5% Online Income 90% Advertising Other 18% 3% Online Income 82% Distribution 5% OVERSEAS Total Revenue is THB 320 mn Online Income 74% Page 14

Total Revenue Agenda Unit: THB mn % 402.1 364.6 319.7 414.5 429.0 900 55 800 45 - 12 % Q-Q 700 36.7 - 25 % Y-Y 32.5 35 600 26.4 25 500 17.2 50.7 400 28.5 15 40.2 85.2 300 56.5 5 200 386.0 378.3 361.9 279.4 263.2 -5 100 -12.3 0 -15 2Q/13 3Q/13 4Q/13 1Q/14 2Q/14 Online Revenue Other Rev. Gross Margin Page 15

Agenda Domestic Market Highlights 300 Domestic 250 200 150 247.9 231.5 207.9 100 191.5 164.7 50 0 2Q/13 3Q/13 4Q/13 1Q/14 2Q/14 Domestic Domestic - 28.8% Y-Y Domestic - 14.0% Q-Q Page 16

Agenda Overseas Market Highlights 250 Oversea 200 150 206.6 100 197.5 173.1 154.2 155.1 50 0 2Q/13 3Q/13 4Q/13 1Q/14 2Q/14 Oversea Oversea - 21.5% Y-Y Oversea -10.4% Q-Q Page 17

COGS Agenda Unit: THB mn 34 % Q-Q COGS 32 % Y-Y 400.0 350.0 A big write-off 103 MB 300.0 250.0 200.0 351.5 326.1 150.0 276.6 266.5 261.3 100.0 50.0 0.0 2Q/13 3Q/13 4Q/13 1Q/14 2Q/14 Royalty Fee 37% Other Cost 30% Total COGS is THB 351.48mn Depreciation 3% Employee Network Expenses Service Direct Cost 15% 8% 7% Page 18

Write-off Agenda Unit: THB mn 120.00 103.77 100.00 79.29 80.00 60.00 40.00 20.00 9.95 9.41 7.08 2.29 0.00 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 Page 19

SG&A / Total Sales Agenda % Unit: THB mn 19 % Q-Q 33.02 140 35 32.05 -8 % Y-Y 29.11 120 30 25.93 23.69 100 25 80 20 132.8 60 120.7 15 111.2 102.5 86.4 40 10 20 5 0 0 2Q/13 3Q/13 4Q/13 1Q/14 2Q/14 SG&A SG&A/Total Sales Total Selling Exp. is THB 23.06mn Total Admin. Exp. is THB 79.40 mn Employee Employee 25% 50% Others 32% Others 5% Dep. C ommission 6% 1% Marketing Rental and 69% Center Services Page 20 12%

Net Profit Agenda Unit: THB mn -933 % Q-Q % -355% Y-Y 60 8.7 40 10 3.1 3.8 20 37.2 0 15.6 11.4 -13.1 0 2Q/13 3Q/13 4Q/13 1Q/14 2Q/14 -10 -20 -40 -20 -52.6 -29.6 -60 -30 -80 -40 -94.7 -100 A big write-off 103 MB -120 -50 Net Profit Net Profit Margin Page 21 Note: Net Profit attributable to equity holders of the parent

Agenda 2Q14 Top 5 Revenue Online Games 18% 17% 16% 15% 10% 9% 8% 8% 6% 8% • Top 5 games accounted for 57.9% of total revenue compared to last year of 58.4%. • RO dropped to top 9 as RO Mobile moved up to top 6 Page 22

Agenda Balance Sheet Structure Dec 31, 2013 Jun 30, 2014 %Chg Unit: THB mn 1,741 1,654 -5 % Assets 523 559 7 % Liabilities 1,218 1,095 -10 % Equities Total Liabilities Non- 1,741 523 559 1,654 curent LIABILITIES LIABILITIES Lia. Total Assets 53 Current Lia. 506 Current Total Equity 1,218 1,095 Non- Asset Current 721 Registered Asset Paid-Up 307 933 Non Controlling EQUITY EQUITY ASSET ASSET 64 Share Premium Return 797 Earning -73 Page 23

Next Step

Strategy 2014 Agenda eSports Contents Mobile Contents Total Online Entertainment Page 25

eSports Contents

Agenda eSports Contents Genre: MOBA Genre: MOBA Developer: Blizzard Developer: S2 Games Launch: 2014 Launch: 2014 Countries of Operation: SEA Countries of Operation: SEA About: A team brawler of Heroic proportions. About: Strife is the Premier Second Generation free to play Multiplayer Online Battle Arena (MOBA), created from ground up by the developer of Thailand’s # 1 MOBA, Heroes of Newwerth. Page 27

Mobile Games

Mobile Game Agenda 7 Titles Asiasoft Expected to generate 5% of the revenue Page 29

Total Online Entertainment

Total Online Entertainment Agenda ASIASOFT a leading digital and online entertainment company in South East Asia with dominating market share in Thailand, Singapore, Malaysia and convening Vietnam, Indonesia and Philippines. Page 31

Total Online Entertainment Agenda 6 Countries 135 m Thailand, Singapore, Malaysia, Vietnam, Indonesia, Philippines 13 years 1 in 5 in South East Asia In Providing Online Entertainment Page 32

Agenda Total Online Entertainment Game Entertainment Education Other Cross Platform (Mobile, Tablet, PC, TV) Unified Payment Infrastructure Cloud Infrastructure TH/SG/MY/PH/VN/ID (135M Registered Users) Page 33

New Game Launch Plan Q4-2014 Q3-2014 For the Tribe World in Audition (Mobile Game) Hero of the Storm Advancing Dino (Mobile Game) S T R I F E Alice (Mobile Game) Page 34

Agenda IR Contact : pipat@asiasoft.co.th, panavit@asiasoft.co.th 02-769-8888 ext. 8801, 8802 Page 35

Thank You