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Ethical MicrotranSaction plan
Fea turing
Jake Merle Giovanna Passos Novello Haidar Hage Marcial Roman Andre Cambell
Ethical MicrotranSaction plan Fea turing Jake Merle Giovanna - - PowerPoint PPT Presentation
Ethical MicrotranSaction plan Fea turing Jake Merle Giovanna - - PowerPoint PPT Presentation
Ethical MicrotranSaction plan Fea turing Jake Merle Giovanna Passos Novello Haidar Hage Marcial Roman Andre Cambell Why now ? Audience Action Role-Playing TPS Gamer Starter Pack 18 - 28 years old North American male middle to upper
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Why now?
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Audience
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Action Role-Playing TPS Gamer Starter Pack
18 - 28 years old North American male middle to upper class non-casual player sci-fi enthusiast
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Marketing
24 hours a day, 365 days a year experience
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SaleS Stra tegy
Transactional Sales Model Enterprise Sales Model
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Legal/Ethical FactorS
- No pay to win
- Not locking portions
- f the main game
- Offer bundles/giveaways
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Revenue SourceS
Microtransactions 22% Retail 31% Online Platforms 48%
$112.9 M $247.7 M $159.7 M
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$419,738,933 $82,391,967 $18,227,393 $110,023,159 $24,106,659 $6,546,534 $0 $50,000,000 $100,000,000 $150,000,000 $200,000,000 $250,000,000 $300,000,000 $350,000,000 $400,000,000 $450,000,000 Year 1 Total Year 2 Total Year 3 Total
Revenue vs. Expenses
TOTAL NET SALES TOTAL EXPENSES
Income St a tement
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ProfitS
1st Year - US$309 Million 2nd Year - US$58 Million 3rd Year - US$11 Million
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Year One
June 2018
Concept Pitch/ E3 Market Push
February 2019
Game Release/ Online store launch Year Two
February 2020
1st year player count: 20 million active
Year Three
June 2020
1st year Major Update Release
February 2021
Announce Partnership Releases
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PartnerShipS
Wha t the future holdS:
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QueStionS?
Thank you
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ReferenceS
File:Electronic-Arts-Logo.svg. (n.d.). Retrieved June 15, 2018, from https://commons.wikimedia.org/wiki/File:Electronic-Arts-Logo.svg Corner logo Iron Man All Superhero Landing Scenes (2008-2016) Robert Downey Jr. Movie HD [1080p]. (2018, March 23). Retrieved June 17, 2018, from https://www.youtube.com/watch?v=c- QZdUSV4QU Hero Landing Pereira, C. (2017, November 16). Star Wars Battlefront 2's Microtransactions Are A Real Problem; Here's What $100 Does To Progression. Retrieved June 17, 2018, from https:// www.gamespot.com/articles/star-wars-battlefront-2s-microtransactions-are-a-r/1100-6454825/ Battlefront Comments Anthem Official Teaser Trailer (2017). (2017, June 10). Retrieved from https://www.youtube.com/watch?v=wi0Uq7QmKm4 Niaraji, M. (2017, October 24). Meysam niaraji. Retrieved June 17, 2018, from http://www.iuvmtech.com/?p=3358 Gta v reclame. (n.d.). Retrieved June 17, 2018, from https://www.pinterest.co.uk/pin/348536458634182675/ (2018). Retrieved June 17, 2018 from https://www.youtube.com/ Stephenson, B. (n.d.). Delete Your Account: Why You Should (And Shouldn't) Abandon Twitch. Retrieved June 17, 2018, from https://www.lifewire.com/delete-twitch- account-4151061