Asiasoft Corporation PLC. (AS) Asiasoft Talk 2013 13 th March 2013 - PowerPoint PPT Presentation

Asiasoft Corporation PLC. (AS) Asiasoft Talk 2013 13 th March 2013

Disclaimer Agenda  The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for shares of Asiasoft Corporation Pcl. (“Asiasoft” ) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever.  This presentation may include information which is forward-looking in nature. Forward-looking information involve known and unknown risks, uncertainties and other factors which may impact on the actual outcomes, including economic conditions in the markets in which Asiasoft operates and general achievement of Asiasoft business forecasts, which will cause the actual results, performance or achievements of Asiasoft to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation  This presentation has been prepared by Asiasoft. The information in this presentation has not been independently verified. No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of Asiasoft or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation  This presentation is made, furnished and distributed for information purposes only. No part of this presentation shall be relied upon directly or indirectly for any investment decision-making or for any other purposes  This presentation and all other information, materials or documents provided in connection therewith, shall not, either in whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws Page 2

Overview Asiasoft in 2012

Agenda Historical Performance 2010 - 2012 (Unit:Million Baht) %Growth Item Y2010 Y2011 Y2012 Y2011 Y2012 Total Revenue 1,539.61 1,684.52 2,016.32 9.4% 19.7% Revenue 1,511.83 1,637.57 1,971.94 8.3% 20.4% <By Region> Domestic 1.3% 4.6% 1,056.10 1,070.35 1,119.78 Oversea 455.73 567.22 852.16 24.5% 50.2% <By Business Type> Online 11.6% 9.6% 1,358.17 1,515.83 1,661.97 Distribution -27.6% 201.9% 126.99 91.97 277.68 Advertising and Other 11.7% 8.5% 26.66 29.77 32.29 COGS 13.5% 24.8% 793.47 900.58 1,124.35 Gross Profit 2.6% 15.0% 718.36 736.99 847.59 %GP 47.5% 45.0% 43.0% SG&A 10.6% 19.4% 378.86 418.96 500.03 %SG&A 24.6% 24.9% 24.8% TAX -30.7% 15.1% 102.8 71.24 82.01 Net Profit 12.1% 2.5% 264.47 296.41 303.96 %NP 17.2% 17.6% 15.1% Source : Company’s financial statement Page 4

Agenda Revenue by region and business % to Revenue Domestic Oversea 69.9% 65.4% 56.8% 43.2% 34.6% 30.0% 2010 2011 2012 Online Distribution Advertising and Other 92.6% 89.8% 84.3% 14.1% 8.4% 5.6% 1.8% 1.8% 1.6% 2010 2011 2012 Page 5 Source : Company’s financial statement

Agenda What happened in 2012 • Established our position firmly in Malaysia with the acquisition of CIB and became no.1 in the market and should contribute good growth for future group revenue. • Well-diversified of our income portfolio • Increased distribution income to 14% of total from previous year of 7%. • Well established our position in other game segments, especially in Thailand, became no. 1 in web game in Thailand, apart from historical strength in only MMORPG and Casual and expand gamer base in FPS which increased from 4% of total in 2011 to 8% of total in 2012. • Due to the acquisition of CIB and improvement of our overseas operation, our income from overseas increased from 34% of total in 2011 to 43% in 2012. Page 6

Agenda What happened in 2012 • PT Asiasoft still operated at loss after the launch of 3 products but not successful to serve the audience. • Asiasoft reviewed the portfolio of license purchased and decided to write off products which did not suit to the current market. • The aggressive in no. of new games launched, but not successful in 2012. Page 7

Strategy 2013

Agenda Strategy 2013 Repositioning of Asiasoft Territory Expansion Provide Global Regional Content New Business : Mobile Platform Page 9

Repositioning Asiasoft

Agenda Asiasoft as top publisher in SEA countries Page 11

Agenda Asiasoft as SEA Gaming Service Provider • AS is consolidating our regional resource and strength to repositioning as a Regional Publisher that offer gamers a world class service and localized support. • Gamer to see Asiasoft as a sizable regional publisher rather than a big local publisher • Consolidated service support structure to provide the best service level to all gamer regardless of countries and nationality. Page 12

Agenda Asiasoft Games for SEA One Community Platform and support across the region Page 13

Agenda Asiasoft Platform for SEA • Excellent ICT Infrastructure • Lower cost of ICT • Strong Financial Services Hub • Good Regulatory and Tax incentives • Good Internet connectivity to regional countries Page 14

Agenda Asiasoft Platform for SEA Operating Community Management System Computer- Human based Resource information system Content Programing Management Languages System Page 15

Business Units – Group Functional Approach Mobile Service (Mobile Platform & Business Development) Game Marketing & Community Management (Marketing, Community and Portal Management) Packaged Digital Game Distribution & Monetization Products Distribution (Channel Management, Sales, PlayID, @Cash, @Shop) Game Licensing & Operation (Product Management, GM, CS) Game Infrastructure Services (IDC / MIS / Gaming Cloud Service/ ISP) Page 16

Territory Expansion

Agenda Gross Domestic Product - ASEAN GDP Ranking Country Population GDP GDP / Capita ( $ Mil.) 16 Indonesia 846,834 248,645,008 $ 3,512 29 Thailand 369,709 67,091,089 $ 5,395 35 Malaysia 287,934 29,179,952 $ 10,085 37 Singapore 259,850 5,353,194 $ 49,271 43 Philippine 224,754 103,775,002 $ 2,345 56 Vietnam 123,600 91,519,289 $ 1,374 72 Myanmar 55,320 54,584,650 $ 824 121 Cambodia 14,952,665 $ 853 12,830 Total (8) ASEAN 2,205,387 622,096,201 Source: Pop : http://www.internetworldstats.com/asia.htm GDP : http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal) GDP per capital : http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(nominal)_per_capita Page 18

Indoc Indochina hina Exp Expans ansion ion in in 201 2013 Page 19

Agenda Investment Opportunity in Indochina Latest Population Estimate : 91,519,289 population for 2012 Latest GDP Estimate : GDP per capita was 1,374 for 2012 Internet Usage and Population Statistics : Year 2011 2012 2013 2014 2015 29.5 34.2 39.5 44.4 49.5 Internet Users (Mil) 89.9 91.5 91.9 (est.) 92.4(est.) 93.8 (est.) Population (Mil) Broadband Pen. 32.87% 37.59% 42.96% 47.79% 12.80 (%) 7.50 8.80 10.20 11.50 20.70 Online Gamer (Mil) Online Game Rev. 70.0 88.1 110.1 136.5 169.2 (Mil US$) Asiasoft VN 5% 6 New Games in 2013 Asiasoft target 2 MMO, 2 Casual for 2013 1 Web, 1 MOBA Market 95% Page 20 Source: IDC 2012

Market Share-A snapshot of the VN market orther 6% MMO Moba 5% RTS Category 11% RPG Esport 78% 16% SNS 12% 0% Casual 3% SNS Sports orther MMO 52% Casual Racing Dance 20% 3% 14% 400K CCU Action gamble Fighting 97% 83% Not include mobile games Page 21 Source: Company Information

Vietnam Market Analysis Overview 2012 • About 150 games and game portals published by 35 publishers • Most new publishers launched web or SNS games since it is less controlled by government, but that’s only if u not successful. • Only 4 MMO client game launched in 2012 and 1 game close. All publisher focus on web game and SNS games. • Decline of Client game both the results of market changed helped by natural growth from others types of games / platform as well madness. • New Client game most likely to fail as it is impossible to market the products to users properly as it is very limited to game media and all form of offline activities is banned. Source: Company Information Page 22

Online Gaming Market in Vietnam Online Game Revenue in Vietnam Vietnam Unit: Million Baht 6,762 • The largest size in SEAs in term of 6,096 Revenue, accounted 45% of total 5,508 market size for SEAS and combining 4,986 4,530 with Thailand and Malaysia, market size 4,119 equal to 85% of total SEAs market 3,060 • CAGR 2011-2015 = 10.5% • Revenue Model is mainly from free to play which accounted of 97% of total in 2010 • 2009 2010 2011 2012 2013 est. 2014 est. 2015 est. There were approximately 34,000 Internet Café’ in Vietnam as of mid 2010 (Source :Niko Research) Source: Company Information Page 23