Lenovo Partner Network The SEO Journey Series 30-Minute SEO Audit Workbook 2 Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook 30-Minute SEO Audit 2 Table of Contents • How does your website look on Google today? 2 minutes • Know your Audience - Persona Basics 10 minutes • Website SEO Checkup 3 minutes • Page Content Checkup 10 minutes • Start your Keyword Lists 5 minutes • Technical SEO Tools Bonus • Quick Onsite SEO Checklist Bonus Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook 30-Minute SEO Audit 3 How does your website look on Google today? T otal time for exercise: 2 minutes Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook 30-Minute SEO Audit 4 Keyword/Phrase Long T ail Keyword Google Schema and Desktop Position Zero SERP <Title> T ag URI: URL and Slug Meta Description Competition Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook 30-Minute SEO Audit 5 Worksheet 1: Google Your Company Head over to google.com in an Incognito (Private) Window in your browser. PRO TIP: Keyboard Shortcut : Ctrl + Shift + n or + Shift + n More Information on Private Browsing • Have questions? Be sure to watch Session 2 - Activating 1. Search for your complete company name. SEO Fundamentals for guidance. What organic position does your website come up in? ________________ 2. • Refer to the Webinar 1 Workbook for a glossary of What is the Title Link of your Homepage displayed by Google? 3. terms. ____________________________________________________________ What is the Meta Description displayed by Google? 4. ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ 5. What is the URL displayed by Google? ____________________________________________________________ Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook 30-Minute SEO Audit 6 Keyword Research Basics Understanding what your ideal visitors are searching for can help you craft your content to be compelling, relevant, and human-centered. Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook 30-Minute SEO Audit 7 Know your Audience Successful SEO strategy requires you to look at your website content from the perception of your ideal visitor. You must have EMPATHY for all your visitors. • Think like they think. • Explore their current understanding of their problems. • Understand where they are in their customer journey and their intended destination. • Identify the topics and answers that will prove meaningful in response to their search query. T otal time for exercise: 10 minutes Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook 30-Minute SEO Audit 8 Know your audience Successful SEO strategy requires you to look at your website content from the perception of your ideal visitor. It is much easier to provide content to a known person than to a list of demographics. Using personas for your customers allows you to personify your key demographics, allowing you to put a face and a name to your sales targets. Creating personas for your key target groups allows you to ensure you are providing relevant content for each of their needs. • Customers • Staff/Team Members • Vendors • Visitors Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook 30-Minute SEO Audit 9 Sample Persona Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook 30-Minute SEO Audit 10 Persona Worksheet Audience: Ideal Customer Page 1 of 2 Persona Name: Develop 3 personas: Ideal Customer, First time Visitor, Staff/T eam member • How old are they? ________to _______ yrs old • Describe their family: ________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ • What city do they live in? Work in? ____________________________________________ ________________________________________________________________________ • What is their educational background? _________________________________________________________________________ • What do they like to do in their free time? _________________________________________________________________________ _________________________________________________________________________ Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook 30-Minute SEO Audit 11 Persona Worksheet Audience: Ideal Customer Page 2 of 2 Persona Name: Develop 3 personas: Ideal Customer, First time Visitor, Staff/T eam member In the following exercise, answer the following to the best of your ability. • What industry are they in? ___________________________________________________ • What is their job title? _______________________________________________________ • What are their responsibilities? ________________________________________________ ________________________________________________________________________ • How many years of experience do they have?____________________________________ • What specialized skills or tools are required in their position? _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook 30-Minute SEO Audit 12 Persona Worksheet Audience: Staff/T eam Member Page 1 of 2 Persona Name: Develop 3 personas: Ideal Customer, First time Visitor, Staff/T eam member • How old are they? ________to _______ yrs old • Describe their family: ________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ • What city do they live in? Work in? ____________________________________________ ________________________________________________________________________ • What is their educational background? _________________________________________________________________________ • What do you they to do in their free time? _________________________________________________________________________ _________________________________________________________________________ Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook 30-Minute SEO Audit 13 Persona Worksheet Audience: Staff/T eam Member Page 2 of 2 Persona Name: Develop 3 personas: Ideal Customer, First time Visitor, Staff/T eam member In the following exercise, answer the following to the best of your ability. • What industry are they in? ___________________________________________________ • What is their job title? _______________________________________________________ • What are their responsibilities? ________________________________________________ ________________________________________________________________________ • How many years of experience do they have?____________________________________ • What specialized skills or tools are required in their position? _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ Produced by Method Savvy
Lenovo Partner Network / The SEO Journey Series Workbook 30-Minute SEO Audit 14 Persona Worksheet Audience: First Time Visitor Page 1 of 2 Persona Name: Develop 3 personas: Ideal Customer, First time Visitor, Staff/T eam member • How old are they? ________to _______ yrs old • Describe their family: ________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ • What city do they live in? Work in? ____________________________________________ ________________________________________________________________________ • What is their educational background? _________________________________________________________________________ • What do they like to do in their free time? _________________________________________________________________________ _________________________________________________________________________ Produced by Method Savvy
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