Should You Use For Your Non-Profit Website? .com (720) 771.3271 - PowerPoint PPT Presentation


 Should You Use 
 For Your Non-Profit Website? .com (720) 771.3271 1

Presented by: Bethany Siegler at http://www.t4gdenver.org/ � Slides available at www.UniqueThink.com/t4g 
 Let’s Connect: � Pinterest: http://pinterest.com/uniquethink/ ¡ Google+: http://google.com/+Uniquethink ¡ FaceBook: https://www.facebook.com/UniqueThink ¡ Twitter: http://Twitter.com/uniquethink LinkedIn: http://www.Linkedin.com/in/uniquethink ¡ .com (720) 771.3271 2

What is WordPress? • Originally – Created for Blogging – To easy add new posts (content) � • Now – Used to run a complete website 3 .com (720) 771.3271 .com (720) 771.3271

Who Uses WordPress? • WordPress is used by 59.9% of all the websites whose content management system we know . � • This is 22.1% of all websites. http://w3techs.com/technologies/details/cm-wordpress/all/all 4 .com (720) 771.3271 .com (720) 771.3271

From Your Community Thanks Sarah Mapes for pointing out these 
 .com (720) 771.3271 5 and other sites

From Your Community http://www.hungerfreecolorado.org/ http://www.boettcherfoundation.org/ http://cchn.org/ http://familyvoicesco.org/ http://www.ccmu.org/ http://coloradohealthstory.org/ .com (720) 771.3271 6

What is WordPress? • WordPress Software/Application: – Lives online - NOT on your computer – Browser-based editing � – Suggestion: Use Firefox or Chrome 
 to edit content 7 .com (720) 771.3271 .com (720) 771.3271

CMS: Content Management System – System that Manages Your Content : • Organizes content into: – Pages, Posts, Media (images, video...) – Add, find, edit and archive content 8 .com (720) 771.3271 .com (720) 771.3271

The Technology Behind it – GEEK TALK: • WordPress uses: – PHP files: talks to the Database – MySql Database: stores YOUR content and settings 9 .com (720) 771.3271 .com (720) 771.3271

How does it function? – GEEK TALK: – HTML (HyperText Markup Language) » displays web content » creates the site’s structure – CSS (Cascading Style Sheets) » defines appearance » stylizes: fonts, colors and sizing 10 .com (720) 771.3271 .com (720) 771.3271

Why do they say it’s so easy? • You don’t need to know how to code to add content 11 .com (720) 771.3271 .com (720) 771.3271

Why is it so popular? • Easy to: • add , change and style text copy • add images and PDFs • embed a YouTube Video • Can use existing layouts - called “themes” • easily brand it - make it your own 12 .com (720) 771.3271 .com (720) 771.3271

The Tool that Makes it Easy • Visual Editor (WYSIWYG): – What You See is What You Get – Toolbar with buttons for stylizing your 
 content (as in Word and other text editors) – Don’t need to know HTML 
 (but sometimes helpful) B for Bold I for italics 13 .com (720) 771.3271 .com (720) 771.3271

View of Visual Editor 
 14 .com (720) 771.3271

Visitor’s View: 
 Theme control the Look Current Default Theme: TwentyFourteen comes installed on WordPress • Check out theme Demo: https://twentyfourteendemo.wordpress.com/ • 15 .com (720) 771.3271 .com (720) 771.3271

Make it Their Own http://en.blog.wordpress.com/2014/01/20/customizing-twenty-fourteen/ 16 .com (720) 771.3271 .com (720) 771.3271

What is a Theme � – Controls the PRESENTATION (look) of site – Separate from Content (text and media) – Can be easily switched 
 (to give a site a new look) – 1000s and 1000s of free and 
 premium (paid) themes available – Not all are created equal 17 .com (720) 771.3271 .com (720) 771.3271

Making a Themes Your Own http://www.healthislocal.org/ Built on the DonateNow Theme Thanks Sarah Mapes for pointing these out .com (720) 771.3271 18

Making a Themes Your Own http://historicorps.org/ Built on the Dandelion Theme .com (720) 771.3271 19

Responsive Designed Theme Scales to any Device .com (720) 771.3271 20

Making a Themes Your Own Built on the Akita Theme http://AgingServicesFoundation.org/ .com (720) 771.3271 21

Action Steps: Ask Yourself ‣ What is your site’s purpose? � ‣ How do you want it to look? � ‣ What do you want it to do (functionality)? � ‣ Will media (images/videos) be prominently featured? And how will it display? � ‣ Will you be Blogging? � ‣ How will the navigation work? � ‣ How will it look to mobile visitors? .com (720) 771.3271 22

Finding Themes ‣ What to Look for : ‣ How it looks and functions ‣ Does it have/do what you need ‣ Documentation and Support ‣ Reviews and Ratings ‣ Browser Compatibility ‣ Responsive Design - Mobile-Friendly .com (720) 771.3271 23

Finding Themes (Recommendations) Free Premium 24 .com (720) 771.3271

Finding Themes (Recommendations) Free https://wordpress.org/extend/themes/ http://weavertheme.com/ Premium http://themeforest.net/user/ThemeBlvd?ref=uniquethink http://bit.ly/studiopresswpthemes 25 .com (720) 771.3271

What Are Widgets? � • Add Content and Features 
 to your sidebar • Want to show your Recent 
 Posts on your sidebar? • Automate the process • A piece of code or script 
 does the work for you 
 26 .com (720) 771.3271 .com (720) 771.3271

More Widget Sections: • Widgets aren’t only for sidebars, anymore – Some themes allow these codes/scripts in the footer area – Some themes also allow them to be placed within the content area of a page 
 *check with your theme’s developer .com (720) 771.3271 .com (720) 771.3271 27

What Are Plugins? • They Plug Into the Site – A mini piece of software/app – Automates or adds functionality – May be for visitor or admin’s experience 
 – Like the iPhone has Apps, WordPress has plugins to do most things you need 28 .com (720) 771.3271 .com (720) 771.3271

About Plugins • Remember, in most cases these developers are doing it on their own time and giving it away free • Not all plugins are created equal • Sometimes developers don’t continue to support future changes • Too many plugins can weigh down your site • Plugin conflicts can bring down your whole site • Look for up to date and highly recommended • Check the WordPress’s Plugin Directory for more insights: http://wordpress.org/extend/plugins 29 .com (720) 771.3271

Plugin Suggestions: These are my free must have plugins • Akismet- http://akismet.com/ - Eliminates Spam in Comments • All in One SEO Pack - http://semperfiwebdesign.com/documentation/all-in-one-seo-pack/all- in-one-seo-faq/ Helps you add keywords to titles and descriptions for search engines • Broken Link Checker http://wordpress.org/extend/plugins/broken-link-checker/ Checks for broken links and missing images • Custom Post Widget https://wordpress.org/extend/plugins/custom-post-widget / Adds 'content blocks' to a widget - without knowing code Google Analyticator : http://wordpress.org/extend/plugins/google-analyticator Adds Google • Analytics code (a tool to track visits to your site) Google XML SiteMap : https://wordpress.org/extend/plugins/google-sitemap-generator/ Adds a • sitemap to help the search engines index you better • TinyMCE Advanced http://wordpress.org/extend/plugins/tinymce-advanced/ Add on tools for your editor tool bar. • BackWPup Free https://wordpress.org/plugins/backwpup/ Schedule complete automatic backups of your WordPress installation. Decide which content will be stored (Dropbox, S3…). • WordFence https://wordpress.org/plugins/wordfence/ Security plugin - with a notification system, of when plugins need to be updated .com (720) 771.3271 .com (720) 771.3271 30 �

GetJetpack! • Lots of tools from this one WordPress created plugin. Learn about it: http://jetpack.me/about/ • It has options for stats , comments , subscriptions , contact forms , sharing , photo gallery extensions, and can even handle the load time on images for you. • You will need a WordPress.com free account to get access 31 .com (720) 771.3271

• UniqueThink.com Helps Build Your Complete Online Presence with: � • WordPress Websites & Blogs • Social Media • EMail Marketing • Web Usability and SEO Lite 
 • Bethany Siegler can be reached at 720.771.3271 or email at Bethany@UniqueThink.com Slides available at www.UniqueThink.com/t4g .com (720) 771.3271 32

Take 10% off my 
 WordPress workshops 
 in Boulder or Denver � Use Coupon Code: SieglerBDA16 � http://boulderdigitalarts.com/training/details.php? offering=217&source=bethany 33 .com (720) 771.3271

� � Bonus Materials 34 .com (720) 771.3271

Same, but Difference? https://wordpress.org https://wordpress.com/ .com (720) 771.3271 35