Why Do Businesses Advertise? To increase sales! Selling digital - - PowerPoint PPT Presentation

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Sep 03, 2023 108 likes •197 views

Why Do Businesses Advertise? To increase sales! Selling digital signage is solving a problem for your customer Television & Radio FACT: 48.1% of all homes in Satellite radio America have at least 1 DVR. iTunes and MP3 players

SLIDE 1

Why Do Businesses Advertise?

To increase sales! Selling digital signage is solving a problem for your customer

SLIDE 2

Television & Radio

FACT: 48.1% of all homes in America have at least 1 DVR. FACT: 90% of all DVR owners pre-record their favorite programs and fast-forward/ skip the commercials.

Satellite radio
iTunes and MP3 players
Internet radio
Cell phones
Car pools

SLIDE 3

Print Advertising

Newsweek magazine, the 80-year old magazine distributed its last print edition on December 31, 2012 due to decline in advertisers.

SLIDE 4

Decline In Traditional Media

steve this slide and next perhaps for you to go over

SLIDE 5

Digital Advertising Boom

SLIDE 6

Average Advertising Cost Comparison

SLIDE 7

Quickest ROI – Make More Money

SBA study found digital

signage increased sales 15%-150%

Many restaurants/retailers

find their digital has paid for itself within 1-2 years

10+ year product
OP Digital is the least

expensive way to reach 1,000 viewers (CPM)

Normally $0.35-$1.25