In Maries Steps by SUMUS 5 Problem Definition Advertise the movie: - - PowerPoint PPT Presentation
In Maries Steps by SUMUS 5 Problem Definition Advertise the movie: Maries Leben by Rolf Kasteleiner Create a pop up installation that is both visually appealing, modern and establishes a direct connection to the movie Entice people to
by SUMUS 5
Advertise the movie: Marie‘s Leben by Rolf Kasteleiner Create a pop up installation that is both visually appealing, modern and establishes a direct connection to the movie Entice people to see the movie Marie’s Leben.
Immersive multimodal experience Establishing emotional connection Disruption in every-day-life by Projection mapping and a light and sound installation on staircase at the Potsdamer Platz
Berlinale Location Transportation hub Tourist Location Ticket Sales Infrastructure
Potsdamer Platz Train Station
At the time of Berlinale On existing staircase Inside the Potsdamer Platz Trainstation
1 Candles 2.Projection Mapping 3.Floorsticker 4: Handrail 5.Loudspeaker 6.Flyerholder & Flyers
45 LED Candles Ø 10 cm length 20 / 30 cm fixed with wire and carabiner hook to existing grid on the ceiling wire grid. Long distance effect Establish mood Connect visually to movie
Two directional experience: Illusion (A) and Reality (B) Side A the front of the stair Side B the top of the stair Visabilty depending on walking direction
A B
Two sided projection mapping Stills from movie across the stairs Using LumiTrix 360 Beamer Screenberry Software
Placed above floor stickers emitting audio clips from the movie In corresponding action climbing
View from above: Eg: Maids unfortunately have to stand Bell ringing
Dissruptive in walkling flow Placed underneath soundshower Passers- by interacting with the movie by the question:
WHERE YOU STAND
Immersive as they stand in the movie projection
4 Flyer holders 2 at every exit 8000 doublesided circular flyers visual connection to the candles circular design detail information about the movie linking to website
Flyerholder Candle Lights Speakers Beamer
Disruptive Memorable Multimodal Immersive Emotional
In alphabetical order: Christina Arndt ( Spokesperson) Gabriela Gallegos ( Documentation Director) Isabell Hansen ( Design Director) Joy Sindern ( Project Manager) Pia Wolf ( Research Coordinator)
Thank you for your attention