ONPAR golf advertising
ONPAR golf advertising WHY ADVERTISE TO CONSUMERS AND BUSINESS OWNERS WHO PLAY GOLF? • Engaged community that socialise together and influence each other #1 participation 5 million rounds of sport in New Zealand golf played per year • Credible influencers to others outside of the club • 65% of golfers are over 35 • 37% of golfers are aged 50+ Empty nesters with disposable income • On Par partner clubs achieve between 30,000 & 65,000 rounds of golf per annum • Repetitive brand awareness 500,000+ playing golf 87% of club members 14% aged 18-24, in New Zealand each over 45 use the 21% aged 25-34 • Cost effective marketing year internet & email 28% aged 35-49 37% aged 50+
ONPAR golf advertising On Par are marketing partners with golf clubs across the country. Our marketing campaigns at each club provide local and national business a direct and measurable connection with highly desirable consumers and business owners. This marketing offers a mix of brand awareness, direct call to action, repeat messaging, and importantly a measurable way to present your products and services to our golfers. We are carefully selecting businesses from industries that our golfers require the use of on a week to week, month to month or one off basis. Where we can we will offer exclusivity. We will promote your business on new course signage, on our golf carts, on new club websites and through email marketing campaigns to our members and greater golfing communities.
ONPAR golf advertising ON COURSE SIGNAGE front tee box advertising Our new signage is uniquely designed to engage the golfers with vital information required for the hole to be played. Aerial photography • Pro’s tip • Distance markers • Hazards & out of bounds • This then provides a great opportunity to promote your business with targeted exclusive offers. Front Advertisement: prime position on the 1.45m wide tee box. Call to action exclusive offer x advertising, targeted to the discerning 1.8m high golfing consumer and business approx owner.
ONPAR golf advertising ON COURSE SIGNAGE back of tee box advertising Our back of sign locations are a great addition to the front of sign call to action advert. Ideal for businesses wanting strong brand exposure out on the course. Back of sign advertising will be in high visability and foot traffic locations. Back 1.45m wide x 1.8m high approx
ONPAR golf advertising ON COURSE SIGNAGE tee box advertising back of tee box sign example
ONPAR golf advertising GOLF CARTS golf cart branding and marketing ANSTICE OPTOME ANSTICE METRISTS TS At select clubs we are wrapping our golf cart fleets in companies colours and brand messaging. Golf carts are parked at the club house on display while not in use and out on the course on display while in use. This means your brand sp sp sportvision... our focus por ortv or tv tv tvis isio ion. io io o n. n .. .. our ur ur ur ur u foc r r oc ocus oc oc oc oc oc oc oc oc oc c c c us us us us us us us us us us us us us us us us us us sportvision... our focus is seen multiple times by each player. o . o r f cus us us us This is great way to expand on your brand presence at the club. see better... play better 30,000 to 65,000+ rounds of golf • member rounds ANSTICE ANSTICE OPTOME METRISTS TS • casual and tourist rounds 10 Clyde Road, Ilam anstice.co.nz anstice.co.nz • corporate events • promo events see better... play better ANSTICE ANSTICE OPTOME METRISTS TS 10 Clyde Road, Ilam anstice.co.nz anstice.co.nz
ONPAR golf advertising WEBSITE MARKETING golf club website Each club will launch a brand new or modified website to feature your business throughout. Home , Course Tour, Hole Details and Advertisers Offers pages, plus the Website Footer. These pages provide a platform to present your business to members and local casual players. Your logo’s and advertisements can hyperlink to your business website. We recommend a dedicated landing page on your website to provide a personalised message to our golfing community, and a way to measure the effectiveness example only
ONPAR golf advertising WEBSITE MARKETING flyover video Each golf club’s website will feature a flyover video of the hole your tee box signage is on. This video will feature your logo and will be viewed by member and visiting golfers. Nb: included with Package 1 or Combo Packages only
ONPAR golf advertising EMAIL MARKETING CAMPAIGN advertisers offers email Bi-monthly emails promoting the advertising busnesses are sent to members and local casual players of each golf club. You have the opportunity to update your offer to each golfing community with each mail out, ensuring relevant targeted messaging. Advertisements hyperlink to your website, facebook and/or landing page, offering a measurable method of promotion. Regards Russley Golf example only
ONPAR golf advertising PACKAGE 1 front of sign + digital marketing Tier 1 Club $2,500 $4,000 with a cart wrapped in your company colours and brand message FRONT Tier 2 Club $2,000 $3,500 with a cart wrapped in your company colours and brand message Front tee box sign Website Marketing Email Marketing Tier 3 Club to members and local advertising Logo’s and adverts throughout $1,500 the golf clubs website casual players $3,000 with a cart wrapped in your company colours and brand message (Club tiers based on geographical location, member numbers and rounds ) Includes additional exposure + flyover video on the golf club website o . o r f cus us us us • 12 month term • 50% deposit to confirm • Artwork supplied by advertiser or On Par design for you 10 rounds of golf • All prices exclude GST valued at $400 to $850 Optional golf cart branding
ONPAR golf advertising PACKAGE 2 back of sign + digital marketing Tier 1 Club $2,000 $3,500 with a cart wrapped in your company colours and brand message BACK Tier 2 Club $1,500 $3,000 with a cart wrapped in your company colours and brand message Back tee box sign Website Marketing Email Marketing Tier 3 Club to members and local advertising Logo’s and adverts throughout $1,200 the golf clubs website casual players $2,700 with a cart wrapped in your company colours and brand message (Club tiers based on geographical location, member numbers and rounds ) Back of sign advertising will be in o . o r f cus us us us high visability and foot traffic locations. • 12 month term • 50% deposit to confirm • Artwork supplied by advertiser or 10 rounds of golf On Par design for you valued at $400 to $850 • All prices exclude GST Optional golf cart branding
ONPAR golf advertising PACKAGE 2+ back + back of sign + digital marketing Tier 1 Club $3,500 $5,000 with a cart wrapped in your company colours and brand message BACK BACK Tier 2 Club $2,500 $4,000 with a cart wrapped in your company colours and brand message Back tee box sign Back tee box sign Website Marketing Tier 3 Club advertising advertising logo’s and adverts throughout $2,000 the golf clubs website $3,500 with a cart wrapped in your company colours and brand message (Club tiers based on geographical location, member numbers and rounds ) Back of sign advertising will be in high o . o r f cus us us us visability and foot traffic locations. • 12 month term • 50% deposit to confirm • Artwork supplied by advertiser or On Par design for you 20 rounds of golf Email Marketing • All prices exclude GST valued at $800 to $1700 to members and local casual players Optional golf cart branding
ONPAR golf advertising COMBO PACKAGE front + back of sign + digital marketing Tier 1 Club $4,000 $5,500 with a cart wrapped in your company colours and brand message FRONT BACK Tier 2 Club $3,000 $4,500 with a cart wrapped in your company colours and brand message Front tee box sign Back tee box sign Website Marketing Tier 3 Club advertising advertising Logo’s and adverts throughout $2,500 the golf club website $4,000 with a cart wrapped in your company colours and brand message (Club tiers based on geographical location, member numbers and rounds ) Includes additional exposure + flyover o . o r f cus us us us video on the golf club website • 12 month term • 50% deposit to confirm • Artwork supplied by advertiser or On Par design for you 20 rounds of golf Email Marketing • All prices exclude GST valued at $800 to $1700 to members and local casual players Optional golf cart branding
ONPAR golf advertising CART PACKAGE golf cart branding + digital marketing $2,000 per cart package o . o r f cus us us us Cart Package combines on-course, on-line and direct marketing for the advertiser. Golf carts are parked at the club house on display while not in use Golf Cart Website Marketing and out on the course on display advertising Logo’s and adverts throughout while in use. This means your brand the golf clubs website is seen multiple times by each player. • 12 month term • 50% deposit to confirm • Artwork supplied by advertiser or On Par design for you • All prices exclude GST Email Marketing 10 rounds of golf to members and local valued at $400 to $850 casual players
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