ONPAR golf advertising ONPAR golf advertising WHY ADVERTISE TO - - PowerPoint PPT Presentation

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ONPAR golf advertising ONPAR golf advertising WHY ADVERTISE TO - - PowerPoint PPT Presentation

Mar 12, 2024 514 likes •699 views

ONPAR golf advertising ONPAR golf advertising WHY ADVERTISE TO CONSUMERS AND BUSINESS OWNERS WHO PLAY GOLF? Engaged community that socialise together and influence each other #1 participation 5 million rounds of sport in New Zealand

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ONPAR

golf advertising

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ONPAR

golf advertising #1 participation sport in New Zealand 5 million rounds of golf played per year 14% aged 18-24, 21% aged 25-34 28% aged 35-49 37% aged 50+ 500,000+ playing golf in New Zealand each year WHY ADVERTISE TO CONSUMERS AND BUSINESS OWNERS WHO PLAY GOLF?

  • Engaged community that socialise

together and influence each other

  • Credible influencers to others
  • utside of the club
  • 65% of golfers are over 35
  • 37% of golfers are aged 50+ Empty

nesters with disposable income

  • On Par partner clubs achieve

between 30,000 & 65,000 rounds

  • f golf per annum
  • Repetitive brand awareness
  • Cost effective marketing

87% of club members

  • ver 45 use the

internet & email

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ONPAR

golf advertising

On Par are marketing partners with golf clubs across the country. Our marketing campaigns at each club provide local and national business a direct and measurable connection with highly desirable consumers and business owners. This marketing offers a mix of brand awareness, direct call to action, repeat messaging, and importantly a measurable way to present your products and services to our golfers. We are carefully selecting businesses from industries that our golfers require the use of on a week to week, month to month or one off basis. Where we can we will offer exclusivity. We will promote your business on new course signage, on our golf carts, on new club websites and through email marketing campaigns to our members and greater golfing communities.

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ONPAR

golf advertising ON COURSE SIGNAGE

front tee box advertising Our new signage is uniquely designed to engage the golfers with vital information required for the hole to be played.

  • Aerial photography
  • Pro’s tip
  • Distance markers
  • Hazards & out of bounds

This then provides a great

  • pportunity to promote your

business with targeted exclusive

  • ffers.

Advertisement: prime position on the tee box. Call to action exclusive offer advertising, targeted to the discerning golfing consumer and business

  • wner.

1.45m wide x 1.8m high approx

Front

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ONPAR

golf advertising ON COURSE SIGNAGE

back of tee box advertising Our back of sign locations are a great addition to the front of sign call to action advert. Ideal for businesses wanting strong brand exposure out on the course. Back of sign advertising will be in high visability and foot traffic locations.

Back

1.45m wide x 1.8m high approx

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ONPAR

golf advertising ON COURSE SIGNAGE

tee box advertising back of tee box sign example

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ONPAR

golf advertising GOLF CARTS

golf cart branding and marketing At select clubs we are wrapping our golf cart fleets in companies colours and brand messaging. Golf carts are parked at the club house on display while not in use and out on the course on display while in use. This means your brand is seen multiple times by each player. This is great way to expand on your brand presence at the club. 30,000 to 65,000+ rounds of golf

  • member rounds
  • casual and tourist rounds
  • corporate events
  • promo events

ANSTICE ANSTICE OPTOME METRISTS TS

sportvision... our focus

OPTOME METRISTS TS ANSTICE ANSTICE

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us us us us us us us us us us us us us us us us us us sportvision... our focus 10 Clyde Road, Ilam

anstice.co.nz anstice.co.nz

OPTOME METRISTS TS ANSTICE ANSTICE

10 Clyde Road, Ilam

anstice.co.nz anstice.co.nz

see better... play better see better... play better
  • . o r f cus

us us us

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ONPAR

golf advertising WEBSITE MARKETING

golf club website Each club will launch a brand new or modified website to feature your business throughout. Home, Course Tour, Hole Details and Advertisers Offers pages, plus the Website Footer. These pages provide a platform to present your business to members and local casual players. Your logo’s and advertisements can hyperlink to your business website. We recommend a dedicated landing page on your website to provide a personalised message to our golfing community, and a way to measure the effectiveness

example only

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ONPAR

golf advertising WEBSITE MARKETING

flyover video Each golf club’s website will feature a flyover video of the hole your tee box signage is on. This video will feature your logo and will be viewed by member and visiting golfers. Nb: included with Package 1 or Combo Packages only

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ONPAR

golf advertising EMAIL MARKETING CAMPAIGN

advertisers offers email Bi-monthly emails promoting the advertising busnesses are sent to members and local casual players of each golf club. You have the opportunity to update your offer to each golfing community with each mail out, ensuring relevant targeted messaging. Advertisements hyperlink to your website, facebook and/or landing page, offering a measurable method

  • f promotion.

example only Regards Russley Golf

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ONPAR

golf advertising Front tee box sign advertising Website Marketing Logo’s and adverts throughout the golf clubs website Email Marketing to members and local casual players PACKAGE 1

front of sign + digital marketing

Tier 1 Club $2,500 $4,000 with a cart wrapped in your

company colours and brand message

Tier 2 Club $2,000 $3,500 with a cart wrapped in your

company colours and brand message

Tier 3 Club $1,500 $3,000 with a cart wrapped in your

company colours and brand message (Club tiers based on geographical location, member numbers and rounds )

Includes additional exposure + flyover video on the golf club website

  • 12 month term
  • 50% deposit to confirm
  • Artwork supplied by advertiser or

On Par design for you

  • All prices exclude GST

10 rounds of golf valued at $400 to $850 Optional golf cart branding

FRONT

  • . o r f cus
us us us
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ONPAR

golf advertising Website Marketing Logo’s and adverts throughout the golf clubs website Email Marketing to members and local casual players PACKAGE 2

back of sign + digital marketing

Tier 1 Club $2,000 $3,500 with a cart wrapped in your

company colours and brand message

Tier 2 Club $1,500 $3,000 with a cart wrapped in your

company colours and brand message

Tier 3 Club $1,200 $2,700 with a cart wrapped in your

company colours and brand message (Club tiers based on geographical location, member numbers and rounds )

Back of sign advertising will be in high visability and foot traffic locations.

  • 12 month term
  • 50% deposit to confirm
  • Artwork supplied by advertiser or

On Par design for you

  • All prices exclude GST

10 rounds of golf valued at $400 to $850 Optional golf cart branding

  • . o r f cus
us us us

Back tee box sign advertising

BACK

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ONPAR

golf advertising Back tee box sign advertising Website Marketing logo’s and adverts throughout the golf clubs website Email Marketing to members and local casual players PACKAGE 2+

back + back of sign + digital marketing

Tier 1 Club $3,500 $5,000 with a cart wrapped in your

company colours and brand message

Tier 2 Club $2,500 $4,000 with a cart wrapped in your

company colours and brand message

Tier 3 Club $2,000 $3,500 with a cart wrapped in your

company colours and brand message (Club tiers based on geographical location, member numbers and rounds )

Back of sign advertising will be in high visability and foot traffic locations.

  • 12 month term
  • 50% deposit to confirm
  • Artwork supplied by advertiser or

On Par design for you

  • All prices exclude GST

20 rounds of golf valued at $800 to $1700 Optional golf cart branding

BACK

Back tee box sign advertising

BACK

  • . o r f cus
us us us
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ONPAR

golf advertising Website Marketing Logo’s and adverts throughout the golf club website Email Marketing to members and local casual players 20 rounds of golf valued at $800 to $1700 COMBO PACKAGE

front + back of sign + digital marketing

Tier 1 Club $4,000 $5,500 with a cart wrapped in your

company colours and brand message

Tier 2 Club $3,000 $4,500 with a cart wrapped in your

company colours and brand message

Tier 3 Club $2,500 $4,000 with a cart wrapped in your

company colours and brand message (Club tiers based on geographical location, member numbers and rounds )

Includes additional exposure + flyover video on the golf club website

  • 12 month term
  • 50% deposit to confirm
  • Artwork supplied by advertiser or

On Par design for you

  • All prices exclude GST

Optional golf cart branding

FRONT BACK

  • . o r f cus
us us us

Front tee box sign advertising Back tee box sign advertising

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ONPAR

golf advertising Website Marketing Logo’s and adverts throughout the golf clubs website Email Marketing to members and local casual players CART PACKAGE

golf cart branding + digital marketing

$2,000 per cart package

Cart Package combines on-course,

  • n-line and direct marketing for the

advertiser. Golf carts are parked at the club house on display while not in use and out on the course on display while in use. This means your brand is seen multiple times by each player.

  • 12 month term
  • 50% deposit to confirm
  • Artwork supplied by advertiser or

On Par design for you

  • All prices exclude GST

10 rounds of golf valued at $400 to $850

  • . o r f cus
us us us

Golf Cart advertising

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ONPAR

golf advertising SCORECARD MARKETING $3,000 to $5,000 dependent on club

Your brand and messaging on the front of our scorecards.

  • 12 month term
  • 50% deposit required
  • Artwork supplied by advertiser or

On Par design for you

  • All prices exclude GST

LIST AND SELL THROUGH RAY WHITE METRO AND YOUR NEW DRIVER IS ON US!

The No.1 Ray White office in the South Island. Contact us today! (Terms and conditions apply)

LOCAL RULES

(To be read in conjunction with the Rules of Golf and any Temporary Local Rules as displayed on the notice board)
  • 1. OUT OF BOUNDS:
white line on the edge of the path around the clubhouse, Pro Shop and number 1 tee.
  • 2. GROUND UNDER REPAIR:
a) Any area marked with a white line or with a GUR sign. b) Any area enclosed by staked tape or rope. Play is permitted from GUR unless explicitly prohibited. (Rule 25-1)
  • 3. EMBEDDED STONES: Through the green, if a player’s ball lies on embedded stones
  • r the embedded stones interfere with the area of the intended swing, relief may
be taken in accordance with the Rule 25-1: Abnormal Ground Conditions. Note - interference with only the player’s stance is deemed not to be interference under this local rule.
  • 4. INTEGRAL PART OF THE COURSE (No relief without penalty):
a) The wooden retaining wall at the 6th tee b) The barked areas/gardens
  • 5. PROTECTION OF YOUNG TREES: If any staked tree or any unstaked young tree/shrub
under one club length in height interferes with a player’s stance or the area of the intended swing the ball must be lifted and dropped, without penalty, in accordance with Rule 24-2b: Immovable Obstruction.
  • 6. LATERAL WATER HAZARDS – LAKE HOLES: The red stakes identify the lateral water
  • f the hazard or if a red line is used it is the margin. The stones are in the hazard.
At the 6th hole the stone retaining wall between the bunker and the lateral water hazard is in the bunker. Relief may be taken in accordance with Rule 24-2b (ii): Immovable Obstruction in a bunker. Penalty for breach of Local Rule: Stroke Play – Two Strokes. Match Play – Loss of Hole GENERAL
  • 1. Distance Markers – To the front of the green – Blue 180m. White 135m.
Red 90m.
  • 2. Placing – When permitted, a ball lying on any ‘closely mown area’
through the green may be lifted, cleaned and placed within 15cm of where it originally lay, but not closer to the hole. After the ball has been so placed
  • nce, it is in play. The ball MUST be marked before lifting. Failure to mark incurs a one
stroke penalty.
  • 3. Distance Measuring Devices – The use of a device for measuring
distance only is permitted. (Rule 14-3 Note) Penalty for breach of Rule 14-3 –
  • 4. Carts – Please keep carts 10m from the greens and use cart paths
where provided.
  • 5. Course Staff – Players must give way to course staff at all times.
  • 6. Pace of Play – A Pace of Play policy is in operation. See Local Rules on Board.

COURSE LAYOUT

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ONPAR

golf advertising

0800 22 33 42 info@onpar.co.nz